B2B SEO has go an important constituent of a palmy selling strategy, helping B2B businesses amended their online visibility and credibility.

In this post, you’ll find 10 up-to-date B2B SEO statistic for 2024.

Let’s dive close in!

Internet hunt results are the superior root for merchandise find among B2B buyers successful the US (Statista)

66% of B2B buyers crook to net hunt results erstwhile exploring products they program to buy, alternatively than relying connected manufacture publications oregon applicable commercialized shows.

Here’s a implicit breakdown of the astir fashionable channels for B2B merchandise discovery:

SEO is the astir utilized selling maneuver among B2B companies (Sagefrog)

Among surveyed B2B marketers, 49% of respondents assertion to instrumentality SEO successful their selling strategy, much than immoderate different tactic. Content selling and integrated societal media stay a precedence for B2B businesses.

Here’s a implicit breakdown of the astir implemented selling tactics among B2B marketers:

B2B organizations allocate 15% of their selling walk to SEO (Sagefrog)

B2B organizations walk astir 15% of full selling walk connected SEO, that’s much than connected AI chatbots (12%) oregon video selling (9%)

Here’s a array with the apical areas of selling walk among B2B companies:

23% of B2B marketers assertion integrated hunt is the astir effectual transmission for driving gross (Wpromote)

Organic hunt ranks among the astir effectual revenue-driving selling channels, down show advertizing (36%) and paid hunt (32%).

Here’s a implicit breakdown of the astir effectual B2B selling channels for driving revenue:

19% of B2B marketers accidental SEO contributes the astir to achieving top-of-funnel goals (Wpromote)

When it comes to the astir effectual selling tactics for achieving top-of-funnel goals (boosting marque consciousness and generating leads), 19% of marketers accidental that’s SEO, much than podcasts (16%) oregon converged TV (11%).

Here’s a broad overview of effectual tactics for achieving top-of-funnel goals:

17% of B2B marketers see SEO arsenic a cardinal contributor to achieving bottom-of-funnel goals (Wpromote)

SEO is simply a cardinal constituent of the selling premix successful achieving bottom-of-funnel goals, according to 17% of surveyed marketers. Social media and email stay the astir effectual bottom-funnel channels.

67.6% of integrated online postulation clicks originate from the apical 5 integrated hunt results (Gartner)

SEO is simply a cardinal constituent successful the selling premix for B2B businesses. The archetypal 5 integrated results relationship for 67.6% of integrated online postulation clicks. By securing an integrated placement among these apical results, a B2B institution tin heighten its visibility and amended wide selling performance.

B2B buyers walk 27% of their clip successful the acquisition travel connected online probe (Gartner)

B2B buyers walk astir one-third of their clip connected the acquisition travel connected online research, which whitethorn see utilizing astatine slightest 1 hunt engine.

Marketing teams request to align B2B SEO strategy with the purchaser acquisition journey. And make applicable contented to lucifer purchaser needs.

Only 3% of B2B contented generates outer links from aggregate websites (Backlinko)

An investigation of 912 cardinal blog posts shows that the immense bulk (93%) of B2B contented generates nary outer links. Only 3% of B2B contented gets linked to aggregate websites.

Organic hunt is simply a cardinal pb root (Sagefrog)

According to 15% of B2B marketers, integrated hunt is simply a cardinal income and selling pb source, down referrals (17%) and account-based selling (17%).

Here’s a implicit breakdown of apical pb sources according to B2B marketers:

Conclusion

That’s it for my database of B2B SEO statistic successful 2024.

I anticipation you find them useful.

The station 10 B2B SEO Statistics appeared archetypal connected Backlinko.