These are the 100 astir costly keywords connected Google Ads, on with their monthly hunt measurement and outgo per click (CPC).

The main crushed is owed to Google’s ads mechanism:

• Google Ads operates connected a pay-per-click auction system.
• There are lone a fewer ads that look for each keyword.

Companies person to outbid each different successful bid to unafraid their spot astatine the apical of the hunt results. If request for a keyword is high, it means much companies are bidding for it, truthful driving up the outgo per click.

Demand for a keyword is precocious erstwhile companies judge it volition make a instrumentality connected concern (ROI). Typically, you’ll spot this when:

• The manufacture offers high-value services oregon products (e.g., legal, finance) arsenic each imaginable merchantability generates a batch of revenue.
• The keyword signals beardown acquisition intent (e.g., idiosyncratic wounded lawyer adjacent me) arsenic they’re apt to pb to nonstop income oregon high-quality leads.
• The determination is competitory and populous, e.g., “divorce lawyer successful New York” volition beryllium much costly than “divorce lawyer successful Provincetown”.
• There is simply a highest play (e.g. taxation season, holidays)

I analyzed the apical 10,000 astir costly keywords to spot which niches they beryllium to:

• Legal services (17.52%), with a absorption connected mishap and wounded instrumentality successful circumstantial locations (e.g., Baton Rouge)
• Ecommerce (3.85%), with a absorption connected promotional codes, brand-specific queries, and merchandise searches.
• Education (2.58%), with a absorption connected university-related keywords, vocation and method acquisition centers, and pupil services and programs.
• Financial services (1.52%), with a absorption connected trading platforms, banking services, and investment-related terms.
• Technology (1.13%), with a absorption connected bundle improvement services, machine imaginativeness development, method acquisition and training, and planetary outsourcing (e.g, Romania)

Marketing advisor Dan Kennedy erstwhile said, “Whoever tin walk the astir wealth to get a lawsuit wins.”

Your extremity is not to debar paying for costly keywords, but to bid for keywords that marque consciousness according to your goals and strategy. If a keyword generates a affirmative ROI for you, past you should proceed bidding connected that keyword, nary substance however expensive it is. (Expensive is comparative aft all; a $10 cupful of java is costly to me, but could beryllium of worth to a snob.)

That said, determination are ways to tally your Google Ads much effectively, such as:

• Targeting long-tail keywords (e.g., “affordable idiosyncratic wounded lawyer successful New York”), alternatively than generic, wide keywords similar “personal wounded lawyer”
• Using antagonistic keywords to forestall your ads from appearing connected irrelevant searches.
• Improving your Quality Score by penning applicable advertisement transcript and creating targeted landing pages.
• Using retargeting to absorption connected radical who’ve already interacted with your website oregon shown involvement successful your brand, product, oregon service.

If your competitors are paying for definite keywords, it whitethorn bespeak that they’re profitable for them—and could beryllium for you too.

Here’s however to find these keywords:

1. Go to Ahrefs’ Site Explorer
2. Enter your competitor’s domain
3. Go to the Paid Keywords report

For example, if we analyse asana.com, we tin spot they’re bidding connected 1,367 keywords successful the U.S. We tin besides spot the keywords they’re bidding connected and however overmuch they’re paying for each keyword (CPC).

If you hover implicit the magnifying glass, you tin adjacent spot the advertisement they’re moving for that keyword and the nexus they’re sending paid postulation to.

Want to bash paid keyword probe for your site? Sign up for Site Explorer.