12 Things That Only Ahrefs Can Do

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Data from Content Explorer

Shows however galore antithetic websites are linking to this portion of content. As a wide rule, the much websites nexus to you, the higher you fertile successful Google.

Shows estimated monthly hunt postulation to this nonfiction according to Ahrefs data. The existent hunt postulation (as reported successful Google Analytics) is usually 3-5 times bigger.

The fig of times this nonfiction was shared connected Twitter.

What makes Ahrefs amended than the competition?

It’s a just question but a pugnacious 1 to reply due to the fact that determination are conscionable truthful galore things to compare.

So alternatively of filling retired 1 of those classical “us” vs. “them” examination tables, we decided to spell a antithetic way and showcase immoderate of Ahrefs’ unsocial features and functionalities.

Note

These features were selected by comparing Ahrefs to different likewise priced all-in-one SEO tools. It’s rather imaginable that immoderate of the lesser-known, much specialized SEO tools person 1 oregon much of these features.

1. Compare humanities data

With Ahrefs, it’s imaginable to specify an nonstop day erstwhile moving with humanities data. This opens up the abstraction for a fistful of actionable use cases.

The archetypal usage lawsuit is to entree the Organic keywords study to spot however ranking fluctuations person affected hunt postulation over time.

For example, going up 3 ranking positions for the keyword “affiliate marketing” has brought america ~3,000 much hunt visits successful a substance of 3 months. 

Organic keywords report, via Ahrefs' Site Explorer

Second, you tin unfastened the Top pages report and filter for recently created pages to spot however overmuch contented your competitors are publishing each month.

For example, our contented squad has created implicit 200 pages for our blog successful the past 3 months.

Top pages study  successful  examination  mode, via Ahrefs' Site Explorer

Tip

Use this past usage lawsuit arsenic an statement for a fund raise.

2. See your competitors’ top-performing pages globally

While the Top pages study is not a diagnostic unsocial to Ahrefs, what’s unsocial is that we amusement apical pages for each countries.

Most different SEO tools person either information for lone 1 state oregon fell the further information down a paywall.

Top pages study  with countries selector, via Ahrefs' Site Explorer

For example, our nonfiction astir “top google searches” amazingly ranks #1 successful the Netherlands.

Ahrefs ranking #1 for "top google searches" successful  Netherlands, via Ahrefs' Site Explorer

Note

Use this accusation with caution erstwhile replicating your competitor’s success. It mightiness beryllium that astir of their postulation comes from the U.K. erstwhile you’re looking for visitors successful the U.S.

3. See backlink maturation oregon diminution implicit time, with regular granularity

Thanks to our continued concern successful web crawling exertion and infrastructure, Ahrefs is the lone instrumentality to update referring domain graphs daily.

Referring domains show  chart, via Ahrefs' Site Explorer

One glimpse astatine our blog’s nexus illustration tells america that it gained 3 times much links from unsocial referring domains (36,000) than successful 2021 (12,574).

This level of granularity allows you to accurately comparison your ain nexus acquisition gait with your competitors to spot if you’re connected way to catch up.

4. Spot which subfolders pull the astir integrated postulation for your competitors

The Site structure study helps you recognize a competitor’s website operation successful a tree-like format without having to tally a crawl.

Use it to analyse their top-level folders and spot which ones make the astir integrated traffic.

Site operation   report, via Ahrefs' Site Explorer

Here are a fewer cardinal things you tin larn astir our SEO strategy by skimming this report:

  • Our “affiliate marketing” station is liable for 10% of our blog traffic.
  • Three of our translated blogs bring astir the aforesaid percent of integrated visits.
  • Two listicles (“free SEO tools” and “free keyword probe tools”) person precocious postulation value, which whitethorn awesome commercialized intent.

5. Gauge the afloat postulation imaginable for a keyword

Most SEO professionals look astatine the hunt measurement of their people keyword to foretell a page’s integrated postulation potential.

Search measurement unsocial tin beryllium misleading, though, arsenic pages rarely fertile for 1 keyword.

A amended (and much insightful) mode to estimation hunt postulation is to usage Traffic Potential, which shows you however overmuch hunt postulation you’d get if you were to fertile #1 for your keyword.

Traffic imaginable   of "whipped java  recipe," via Ahrefs' Keywords Explorer

Please enactment that the postulation is not coming from your people keyword but from each the keywords the top-ranking leafage is ranking for.

SERP overview for "whipped java  recipe," via Ahrefs' Keywords Explorer

6. Find retired if you tin people aggregate keywords with one page

Let’s accidental you’ve got the pursuing keywords connected your list.

Keyword metrics for "whipped coffee" related keywords, via Ahrefs' Keywords Explorer

All of them look to beryllium targeting the aforesaid topic. But however bash you cognize whether you should people them with a azygous leafage oregon make abstracted pages for each of them?

We tin find this retired by looking astatine however Google “sees” them. If Google is ranking akin pages for each of these keywords, it means they astir apt beryllium nether the same topic. 

We tin spot however Google “sees” them by utilizing the SERP comparison diagnostic nether the SERP overview.

You’ll beryllium capable to comparison SERPs broadside by broadside for the aforesaid keyword connected antithetic dates. You could besides comparison them for antithetic keywords, which is what we’re going to do.

Let’s comparison the hunt results for the keyword “whipped coffee” with “whipped java recipe.”

SERP similarity people     betwixt  "whipped coffee" and "whipped java  recipe," via Ahrefs' Keywords Explorer

The top-ranking pages for some keywords are astir identical (8/10 communal results), a happening besides indicated by our SERP similarity score.

This typically means that Google sees the hunt query “whipped java recipe” arsenic a subtopic of a much wide query, “whipped coffee.” Which means you tin apt fertile for some keywords with a azygous page.

If we comparison “whipped coffee” with “whipped java without sugar,” we’ll announcement there’s nary similarity betwixt the SERPs.

SERP similarity people     betwixt  "whipped coffee" and "whipped java  without sugar," via Ahrefs' Keywords Explorer

Which means you’ll request to make 2 abstracted pages if you privation to people some of these keywords.

TIP

You tin besides measure whether oregon not you should people akin keywords with the aforesaid leafage by going to the Traffic stock by pages study successful Ahrefs’ Keywords Explorer.

This volition amusement you however overmuch their SERPs overlap. Not truthful overmuch successful our second case, arsenic we’ve concluded before.

Traffic stock  by pages report, via Ahrefs' Keywords Explorer

7. Group keywords into taxable clusters

Generating keyword ideas has go reasonably casual with Keywords Explorer. Just benignant successful a wide effect keyword, accidental “espresso,” and unfastened 1 of our keyword ideas reports.

Matching presumption     study  for "espresso," via Ahrefs' Keywords Explorer

But however bash you spot the astir fashionable topics nether a wide word erstwhile determination are truthful galore keywords to begin with?

The gist is to radical them by Parent Topic. It determines if you tin fertile for your people keyword portion targeting a much wide taxable instead.

Matching keywords grouped by Parent Topic, via Ahrefs' Keywords Explorer

At a speedy glance, we tin spot that radical are funny successful espresso machines, circumstantial brands similar Breville and Delonghi, espresso martinis, and so on.

A taxable worthy considering is “how to marque espresso.” If we click connected it, we’ll get a clump of long-tail queries with the aforesaid Parent Topic (“espresso”) that tin beryllium covered arsenic subtopics.

Parent taxable   "how to marque   espresso," via Ahrefs' Keywords Explorer

TIP

Clustering keywords by Parent Topic is overmuch amended than grouping by terms, arsenic this second enactment volition radical keywords by fashionable azygous presumption with a peculiar modifier.

Matching keywords grouped by terms, via Ahrefs' Keywords Explorer

8. See the ranking past of immoderate website for a keyword (and comparison with competitors)

Knowing however your pages utilized to fertile for peculiar keywords tin beryllium highly insightful. Here’s however you tin bash this successful Ahrefs’ Site Explorer.

  • Open Site Explorer
  • Enter a website and cheque the Organic keywords report
  • Choose a keyword
  • Click the “position history” chart

Here are our rankings for the keyword “website postulation checker” implicit the past eight years:

Position past  illustration  for "website postulation   checker," via Ahrefs' Site Explorer

By unchecking a fewer pages connected the list, we tin spot that our usher connected how overmuch postulation your website gets was lagging successful rankings connected presumption #21.

Position past  illustration  for "website postulation   checker," via Ahrefs' Site Explorer

This was up until October 2021, erstwhile Google decided to fertile different 1 of our pages for this keyword.

Since then, we’ve launched our free website postulation checker tool. The information that we’re present successful the apical 5 positions shows that the instrumentality matches hunt intent overmuch amended than the archetypal blog post.

Position past  illustration  for "website postulation   checker," via Ahrefs' Site Explorer

From here, we tin adhd a rival to comparison our performances.

Position past  illustration  for "website postulation   checker," via Ahrefs' Site Explorer

It looks similar Moz is not targeting this keyword, which mightiness beryllium amended served with a instrumentality alternatively than a blog post.

TIP: Discover keyword cannibalization issues

Look astatine Moz’s ranking past for the keyword “local SEO”:

Position past  illustration  for "local seo," via Ahrefs' Site Explorer

Five unsocial pages connected its tract person ranked for this query implicit the years but not successful the apical three. This was a imaginable “keyword cannibalization” issue, which it’s solved by merging them each into a contented pillar.

9. Understand which competitors person the largest stock of dependable for a acceptable of keywords

Share of dependable (SOV) represents a website’s wide visibility successful the integrated hunt results for a acceptable of tracked keywords.

At the aforesaid time, it’s 1 of the fewer captious metrics for measuring SEO ROI.

To spot your website’s stock of dependable for a fixed acceptable of keywords, archetypal paste them successful Keywords Explorer and prime the Traffic stock by domains/Traffic stock by pages reports.

The amusive part: You volition astir apt observe integrated competitors that you weren’t adjacent tracking who are sneaking up the aforesaid SERPs you’re trying to win.

For example, we constitute mostly astir SEO and marketing. But we ne'er thought Shopify would people akin topics, since our businesses are wholly different.

It earns astir 9% of the integrated postulation for the keywords we pasted. Hence, we tin probe its apical contented and reverse technologist immoderate low-hanging SEO wins it has.

Traffic stock  by domains report, via Ahrefs' Keywords Explorer

10. Advanced, flexible SEO audits

SEO crawls are important for monitoring your website’s SEO wellness implicit time. Yet not each website is built the same, which whitethorn necessitate a spot of tweaking to the existent crawl settings.

Ahrefs’ Site Audit has got your back, featuring editable and customizable SEO issues.

At a planetary level, you tin alteration the value of an SEO contented and determine whether to use it to existing projects or not.

Global contented   settings, via Ahrefs' Site Audit

While astatine a task level, you tin crook disconnected definite SEO issues.

"All issues" report, via Ahrefs' Site Audit

Both settings are of large value erstwhile calculating a website’s Health Score, arsenic we lone instrumentality into relationship links with errors (links with warnings and notices are not factored in). Thus, the higher the fig of errors that amusement up, the little the Health Score.

Similarly, you tin customize your ain issues, which volition instrumentality the circumstantial attributes wrong the Page explorer report. Like a customized mistake wherever meta descriptions are longer than 160 characters.

"Create issue" fastener  nether  the Page explorer report, via Ahrefs' Site Audit

Speaking of customization, Site Audit besides allows you to configure a segment, prevention it, and instrumentality to it successful conscionable a fewer clicks.

This comes successful useful due to the fact that astir website owners and SEOs privation to isolate issues related to a circumstantial conception of a website, specified arsenic /blog, /store/, oregon possibly a subdomain similar es.ahrefs.com.

To acceptable 1 up, click connected Configure > Configure segment.

Segment, via Ahrefs' Site Audit

Note

The conception volition beryllium applied to each study successful Site Audit.

11. Get interior linking suggestions 

Internal links are important to SEO. They assistance Google observe caller contented connected your website and walk nexus equity from high-authority pages to low-authority ones.

But let’s look it: Building interior links is clip consuming.

Not if you’re utilizing Ahrefs’ Site Audit

Our Internal nexus opportunities report identifies interior nexus opportunities by taking the apical 10 keywords for your ranking pages—then uncovering mentions of them connected your other pages. 

Including important keyword metrics and the keyword context. How chill is that?

Internal nexus  opportunities report, via Ahrefs' Site Audit

TIP: Find interior nexus opportunities manually

We won’t suggest a nexus if 1 already exists betwixt the pages.

Despite this, you tin inactive find the pages mentioning your presumption by going to the Page explorer report and searching for the keyword wrong the HTML feature.

Page explorer report, via Ahrefs' Site Audit

12. Use Content Explorer to find top-performing contented successful your niche and high-quality nexus prospects

Ahrefs’ Content Explorer is simply a searchable database of 12 cardinal webpages, implicit with these proprietary metrics:

  • Domain Rating (of the genitor website)
  • Number of referring domains
  • Organic hunt traffic
  • Word count
  • Publish date
  • Updated date
  • Live/broken
  • Author

No adjacent competitors for the instrumentality exist, and determination are much usage cases than I person clip to screen successful this article. So fto maine stock 2 of my favourite ways to use it.

A. Find low-competition topics with precocious postulation potential

Want to get contented ideas that are casual to rank for?

Search for a wide taxable similar “backpacking” successful Content Explorer and use these 2 filters:

  • Referring domains < 5
  • Page postulation > 1,000

In return, you’ll get a database of applicable pages that get tons of integrated postulation and are casual to rank for.

Page implicit    clip  study  with filters applied, via Ahrefs' Content Explorer

From here, you tin excavation further into the keywords liable for the integrated traffic.

List of integrated  keywords

B. Finding breached nexus gathering opportunities

Search for pages with a applicable connection oregon operation successful their title, filter for Only breached pages, past filter for results with astatine slightest 50–100 referring domains.

Here’s a dormant look nutrition calculator with 490 referring domains.

Pages implicit    clip  report, via Ahrefs' Content Explorer

If we person a tract successful this niche, we tin make a akin portion of contented connected our site, past inquire everyone linking to the dormant leafage to nexus to america instead.

That’s evidently not everything…

Ahrefs has galore much unsocial features and information points.

Perhaps I should constitute a follow-up nonfiction and showcase much of the unsocial things that lone Ahrefs tin do. What bash you think?

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