Digital acquisition platforms are blistery close now. That’s due to the fact that DXPs, and the headless and hybrid CMS that are cardinal to them, are revolutionizing the mode contented is created, managed and delivered to devices and platforms crossed the globe.
Given each of that promise, marketers are surely evaluating these technologies and 1 important portion of that process is the demo.
It’s important to acceptable up demos wrong a comparatively abbreviated timeframe of each different to assistance marque applicable comparisons. Make definite that each imaginable interior users are connected the demo telephone and wage attraction to the following:
- How casual is the level to usage for the day-to-day tasks handled by each section that volition beryllium utilizing it?
- Does the vendor look to recognize our concern and selling needs?
- Are they showing america our “must-have” features?
Explore level capabilities from vendors similar Sitecore, Optimizely, Pantheon, WordPressVIP and much successful the afloat MarTech Intelligence Report on integer acquisition platforms.
Here are 13 questions to inquire each vendor that volition assistance you constrictive the field:
- What benignant of contented transportation velocity improvements bash you typically spot with your clients?
- Why person you adopted the attack you urge (fully headless oregon hybrid contented delivery) and what does that specifically mean successful presumption of however the full strategy comes together?
- How is the DXP hosted? PaaS? SaaS? Private cloud? On-premise bundle installation? Or immoderate operation of these?
- How does the level integrate with different martech platforms (i.e., CDPs, marketing automation platforms, CRMs, DSPs, DAMs)? What capabilities are autochthonal to the caller level and however is it modularized?
- Do you person pre-built connections to solutions we already usage oregon sources of contented oregon functionality that we need?
- What reporting bash you supply that volition papers the ROI from our efforts?
- What benignant of lawsuit enactment is included? Can we prime up the telephone to study problems?
- Will we person a dedicated Account Manager and method support, particularly with the archetypal migration?
- Do you person different clients successful our vertical?
- What benignant of nonrecreational services are available? And however overmuch bash they cost?
- How does the institution grip requests for merchandise modifications?
- What caller features are the vendor considering?
- What’s the semipermanent roadmap and motorboat dates?
Good luck!
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About the author
Pamela Parker is Research Director astatine Third Door Media's Content Studio, wherever she produces MarTech Intelligence Reports and different in-depth contented for integer marketers successful conjunction with Search Engine Land and MarTech. Prior to taking connected this relation astatine TDM, she served arsenic Content Manager, Senior Editor and Executive Features Editor. Parker is simply a well-respected authorization connected integer marketing, having reported and written connected the taxable since its beginning. She's a erstwhile managing exertion of ClickZ and has besides worked connected the concern broadside helping autarkic publishers monetize their sites astatine Federated Media Publishing. Parker earned a master's grade successful journalism from Columbia University.
