Content repurposing is the signifier of reusing each oregon parts of your existing content. This usually involves changing up the format, e.g., from a blog station to a video.

In this post, you’ll larn however to repurpose your existing contented successful antithetic ways.

Repurposing contented allows you to scope much radical without having to create caller contented from scratch.

For example, our SEO checklist presently gets an estimated 800 monthly hunt visits: 

But we repurposed it into a video respective years ago, and it has since generated implicit 230,000 views connected YouTube:

Content repurposing requires work. It’s not a one-to-one conversion—you’ll apt person to bash immoderate rewriting oregon editing truthful that the contented fits the caller format and platform. 

So erstwhile you spot idiosyncratic similar Gary Vaynerchuk expertly repurposing his contented crossed each platforms, retrieve that helium has a team. If you’re doing it alone, you won’t beryllium capable to repurpose each azygous portion of content.

You request to prioritize. 

The champion mode to bash this is to repurpose contented that targets evergreen topics. 

Evergreen topics are topics with accordant involvement and hunt request implicit time. Here are immoderate examples of evergreen topics:

• How to suffer weight – Since clip immemorial, radical person ever been funny successful losing weight.
• How to necktie a tie – So agelong arsenic distant enactment is not the norm and ceremonial attire is required, radical volition privation to cognize however to necktie a tie.
• Football scores – Fans volition ever beryllium funny successful knowing the scores of the latest game.

How bash you cognize if your contented is targeting a taxable that’s evergreen? To find out, participate the taxable into Ahrefs’ Keywords Explorer and cheque the trends graph. 

For example, you tin spot that “digital marketing” is connected the rise:

Whereas, owed to the crypto winter, the taxable “nft” is connected the steep decline:

Try retired these repurposing ideas for your existing content:

1. Turn your videos into blog posts

Our video connected affiliate selling for beginners has received >290,000 views:

We past turned it into a blog post, and it presently receives an estimated 38,000 monthly hunt visits:

Here’s however to find topics you should repurpose:

1. Go to Ahrefs’ Keywords Explorer
2. Enter 1 oregon a fewer applicable keywords
3. Go to the Matching terms report

Eyeball the study and spot if determination are immoderate topics that lucifer an existing blog station you have.

2. Turn your blog posts into videos

We bash this often astatine Ahrefs. SEO checklist is 1 example. We besides repurposed our blog station connected influencer marketing into a video:

To find retired what you should repurpose, hunt for your taxable connected YouTube and spot if the top-ranking videos person views. For example, if we hunt for “build backlinks,” we tin spot that they get tons of views:

If we person an existing station connected this topic, we tin repurpose it into a video.

3. Repurpose your videos into a course

Your contented is apt published chronologically. Unfortunately, that’s not an perfect mode to devour content.

So wherefore not signifier contented pieces successful a logical bid and crook them into a course?

For example, our “How to usage Ahrefs” people is made up of in-app tutorials that already beryllium wrong our reports.

How bash you cognize what courses to create? Here’s how:

1. Go to Ahrefs’ Keywords Explorer
2. Enter a fewer applicable keywords (e.g., SEO, marketing, etc)
3. Go to the Matching terms report
4. In the Include box, participate presumption similar “course,” “academy,” “training,” etc
5. Choose Any word

Look done the study and spot if determination are immoderate courses you tin make by repurposing your content.

4. Stitch the idiosyncratic people videos into 1 long video

A fewer years ago, we released each acquisition from our SEO grooming course 1 by one. 

Later on, we stitched each of the videos into a agelong (~two hours) video:

As you tin see, not lone did we person views for each idiosyncratic video, but the combined video has besides received ~1.8 cardinal views!

We’ve since done that for aggregate different courses, and they’ve each done well.

5. Turn your blog posts into a book

What’s the written mentation of an online course? A book!

You tin compile and signifier your blog posts and crook them into a book. This tin unrecorded connected your tract arsenic an ebook oregon you tin spell large and people it arsenic a hardback/paperback.

This is precisely what we did. We turned the contented from our beginner’s usher to SEO into a hardcover book:

Publishing a publication means you’ll person to beforehand it. One mode is to tally a giveaway, similar what we did:

You tin besides find sites that collate lists of the champion books successful your niche and get your publication mentioned. Here’s however to find these sites:

1. Go to Ahrefs’ Content Explorer
2. Search for “best [topic] books”
3. Set the Live/Broken filter to Live only
4. Check One leafage per domain
5. Sort the results by Page traffic to prioritize your efforts

Go done the database and spot if your publication is simply a bully acceptable for immoderate of these pages.

6. Turn your videos into aggregate short-form videos

Short-form videos are an in-demand format. So if you person an existing video, it makes consciousness to disagreement and crook it into aggregate shorter ones. 

You tin past republish them connected galore antithetic platforms: TikTok, Instagram Reels, YouTube Shorts, Twitter, and more. 

For example, this 1½ infinitesimal video connected Twitter was primitively portion of a YouTube video:

7. Turn your blog posts into guest posts

Some of our blog posts are truthful broad that they each span a fewer chapters:

And each section tin beryllium a station connected its own.

So here’s an idea: Why not crook each of these chapters into a impermanent post? It’s efficient, positive you tin get further exposure, referral traffic, and a nexus backmost to your own site. 

We telephone this the “Splintering Technique”:

• Write an incredible, elaborate portion of contented for your blog
• Break it into “splinters” and taxable each 1 arsenic a impermanent nonfiction to different blog

When you’ve “splintered” your content, here’s however you tin find sites to pitch to:

1. Go to Ahrefs’ Content Explorer
2. Search for presumption applicable to your niche (e.g., keto)
3. Set Language filter to English (or connection you write in)
4. Set Live/Broken filter to Only live
5. Toggle Filter explicit results on
6. Check One leafage per domain, Exclude subdomains, Exclude homepages

Since these sites screen topics akin to yours, they’re apt to judge your impermanent station pitch. Find the website owner’s oregon editor’s email, scope out, and transportation them your topics.

8. Turn your blog station oregon newsletter into Twitter threads

Every clip we people a post, we promote each idiosyncratic writer to repurpose their contented into a Twitter thread.

You tin crook the full blog station oregon parts of it into a thread. For example, this thread is from a conception of our blog station connected website structure:

9. Turn existing contented into Quora answers

A fewer years ago, I started actively answering questions connected Quora. In the process, I’ve gained implicit 2 cardinal views.

Most of my answers weren’t generated from scratch. Instead, I repurposed them from our existing content.

How bash you find the close questions to answer? Here’s how:

1. Go to Quora
2. Click your illustration and spell to Ads Manager
3. Click New campaign
4. Ignore everything and click Continue
5. Under Contextual, click the Questions tab
6. Click Bulk Add

Then, adhd your taxable of prime (e.g., SEO) and click “Continue.” You’ll spot a clump of questions and their play views:

Pick retired those that you tin repurpose contented for and reply them.

10. Turn your contented into Reddit posts

Marketers thin to skip retired connected Reddit due to the fact that of the community’s hatred for thing promotional. 

But Reddit needs contented to thrive. Which means marketers are welcome, truthful agelong arsenic the contented they station is adjuvant and valuable. 

One mode to bash this is to people a tl;dr mentation of your contented and portion distant each interior and outer links. Only astatine the extremity of your station bash you permission a nexus backmost to your archetypal portion of content.

This is what Tim Soulo, our main selling officer, does:

With 77 upvotes and affirmative feedback, it was good received.

11. Reuse bits and pieces of your existing contented arsenic societal media posts

At Ahrefs, we make customized images to exemplify concepts for our written content. Not surprisingly, we besides repurpose them connected our societal media accounts:

Go done your content. Each tip, idea, solution, lesson, customized image, oregon takeaway successful your contented tin beryllium extracted and reused arsenic a standalone station connected societal media.

12. Turn your league descent decks into SlideShare decks

Creating slides for a league is nary locomotion successful the park. So it’d beryllium a pity if nary 1 other could presumption your presumption anymore erstwhile your league was over.

That’s wherefore we upload each our descent decks connected SlideShare:

Besides the league attendees, we tin get hundreds (or adjacent thousands) much views connected our league slide decks. 

13. Upload podcast episodes arsenic YouTube videos

Your podcast whitethorn beryllium successful audio format, but that doesn’t mean it can’t enactment connected YouTube. In fact, earlier helium moved to video podcasts, Tim Ferriss utilized to upload his audio-only podcast episodes connected YouTube:

It got him thousands of further listens.

Looking for palmy examples of however companies person done contented repurposing? Here are 3 to beryllium inspired by:

1. Ahrefs

Throughout the post, I’ve included plentifulness of examples of however we’ve approached contented repurposing astatine Ahrefs. And the crushed wherefore I shared truthful galore examples is that contented repurposing is portion of our modus operandi. 

We locomotion the talk.

So adjacent though we person abstracted contented teams for our blog, YouTube channel, and socials, contented repurposing is portion of our process:

1. When Sam Oh, our caput of video content, needs to constitute a publication for a video, helium checks our blog to spot if determination is contented helium can reuse.
2. When the blog squad creates outlines, we cheque the YouTube channel for contented to repurpose (for example, I created my post connected vacation SEO based connected Sam’s video).
3. Every Twitter thread oregon long-form LinkedIn station is repurposed from our videos and blog posts (read this post connected our Twitter strategy to spot however we do it).

2. Sahil Bloom

Sahil Bloom is simply a content creator and investor. Here’s an illustration of however helium repurposes his content:

1. He creates a podcast episode for his chosen taxable (“How to Get Out of a Rut”). This is distributed to the large podcast platforms (e.g., Apple Podcasts, Google Podcasts, Spotify).
2. He past turns the publication into a newsletter for his subscribers, and that’s besides published connected his website arsenic a blog post.
3. This is aboriginal connected turned into a Twitter thread.
4. He past turns it into a long-form LinkedIn post.

Another example: Sahil archetypal got a batch of attraction from his thread connected the Feynman Technique. 

Look astatine however helium has made the astir of that portion of content:

1. He republished the thread connected his Substack.
2. He turned it into aggregate new tweets and threads, approaching them from somewhat antithetic angles.
3. He besides republished them connected his LinkedIn and his newsletter.
4. He past added ocular elements and turned that into a new thread.
5. This is past republished connected Instagram.

With conscionable 1 portion of content, helium has apt got 6X–7X of the value.

3. Red Bull

Red Bull sells vigor drinks. But it’s besides a contented selling machine. It has an full media arm—Red Bull Media House—dedicated to producing contented for TV, YouTube, music, films, print, and more.

These media properties are shared crossed each Red Bull verticals—Red Bull itself, Red Bull [Country], Red Bull BC One (breakdancing), Red Bull Skateboarding, Red Bull Gaming, Red Bull Racing, etc. 

Because it owns the contented and has teams down it, its repurposing strategy is highly sophisticated. It’s not simply doing one-to-one reposting and republishing, similar the examples above. Rather, it’s mixing footage successful and retired of antithetic videos, compilations, reels, TikToks, and more. 

For example, the lawsuit footage for Red Bull BC One—a prestigious lawsuit for breaking—culminates successful aggregate compilation videos similar this, this, and that. 

Final thoughts

Repurposing should not beryllium an afterthought—instead, it should beryllium baked into the instauration process. That means reasoning astir however you privation to repurpose your contented earlier you make it. 

In that way, your repurposed contented tin beryllium launched unneurotic with your published contented and assistance administer it further.

Any questions oregon comments astir contented repurposing? Let maine cognize on Twitter.