We’re not precisely abbreviated connected AI contented instauration tools arsenic we caput into 2025—in this list, you’ll spot immoderate ol’ faithfuls, and immoderate that are hot-off-the-shelf.

In immoderate case, they are 15 of my apical finds, implicit with illustration workflows and use cases.

Here they are, successful nary peculiar order:

Here’s a instrumentality that needs small introduction. ChatGPT is an AI chatbot that uses earthy connection processing (NLP) to make human-like content. It’s similar a pseudo-sentient autopredict, built connected the OpenAI GPT exemplary and its underlying ample connection exemplary (LLM) powers a just fewer of the tools you’ll spot connected this list.

How tin you usage it for AI contented creation?

ChatGPT has thousands of usage cases. One of my favorites is: information investigation and information visualization for research-led blogs.

Here’s my first-pass ChatGPT information investigation of ‘AI Overview query length’ for my blog I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews.

It’s precise satisfying being capable to chat a illustration into existence.

Here are immoderate much large examples of conscionable that from Mateusz and Patrick:

• Estimate Your SEO Potential With This Free ChatGPT Bot
• How to Visualize Ahrefs Data with ChatGPT

If you’ve work my article, So, you’ve been asked to “humanize” AI content, you’ll cognize my thoughts connected utilizing AI to constitute agelong signifier contented (TL;DR: Just don’t do it).

But ChatGPT comes into its ain erstwhile generating short-form copy.

That’s what makes it large for things similar meta information and rephrasing scrappily-written sentences…

I don’t similar to outsource my reasoning too much—ninety bully percent of the clip I’ll inactive tweak the transcript I tally done ChatGPT to marque it my own—but this benignant of workflow helps maine get my thoughts retired without obsessing implicit grammar, structure, and brevity arsenic I write.

The query above, for instance, helped maine rapidly find a mode to truncate my archetypal sentence. In the extremity it became this…

Creating contented contiguous is astir covering each the right topics comprehensively—not conscionable shoehorning successful a fewer prime keywords.

We’ve built Ahrefs AI Content Helper to assistance you recognize however your contented addresses those topics and entities, successful narration to the intent of the search.

Using AI, it conducts a topic-level investigation of your nonfiction against the apical 10 SERP competitors, and scores it retired of 100—both for its wide theming, and its sum of idiosyncratic subtopics.

You’ll get topic-specific AI recommendations for betterment erstwhile your contented hasn’t rather deed the mark…

And if you privation to rapidly modify oregon amended immoderate of your contented successful the exertion section, you tin Ask AI.

Just prime a paragraph oregon two, take an enactment from preset oregon benignant successful your ain request, and past determine however to use it.

How tin you usage it for AI contented creation?

You tin usage Ahrefs’ AI Content Helper instrumentality successful a fewer key ways:

a. Edit/update an existing portion of content

Start by stating your absorption keyword and contented URL.

Select the hunt intent you privation to optimize for.

Then usage the taxable suggestions and recommendations to edit your contented until you’ve thoroughly covered the topic.

Here’s however I did conscionable that for my ain nonfiction updates.

b. Analyze wide SERP expectations before you commencement writing

Enter a keyword, permission the URL conception blank, and get scored successful real-time arsenic you write.

No pressure!

c. Analyze a rival portion of contented before you commencement writing

You tin besides cross-examine your competitors’ contented to larn from their mistakes, and get inspiration for topic gaps.

Now, afloat disclosure, I haven’t played astir with this instrumentality extensively myself—it’s marque caller to Google’s AI Studio—but it perfectly needs to beryllium mentioned. Google Stream Realtime lets you stock your surface with Gemini 2.0, and sermon examples of contented successful real-time.

How tin you usage it for AI contented creation?

You tin usage it to marque transcript suggestions, dainty it arsenic an SEO advisor, oregon chat to it similar a podcast co-host. Here’s SVP of Hubspot, Kieran Flanagan, investigating it retired connected Hubspot’s homepage, and asking for contented recommendations successful the benignant of Ogilvy.

And here’s Julian Goldie, laminitis of Goldie Agency, utilizing it arsenic an SEO advisor to bash a top-level investigation of keyword metrics successful Ahrefs Keywords Explorer:

One different large happening Julian points retired astir Google Stream Realtime is its quality to papers your conversations. It gives you downloadable audio soundbites and transcriptions of your full conversation, which you tin rework and upcycle into things similar podcasts, societal content, YouTube videos, and blogs—making it a ace almighty instrumentality for AI contented creation.

And present are immoderate different large usage cases, arsenic suggested by Julian…

Claude is simply a ChatGPT alternate developed by Anthropic—a institution built from the crushed up by ex-Open-AI employees. It’s an AI chatbot that you tin converse with to make ideas for your content.

How tin you usage it for AI contented creation?

In my opinion, Claude is amended than ChatGPT erstwhile it comes to penning short-form, human-sounding copy—and it turns retired I’m not unsocial successful that enactment of thought.

Richard Gargan’s instrumentality connected Claude vs. ChatGPT from the SEO Community.

But Claude’s not conscionable a one-trick pony. Beyond having a earthy back-and-forth and polishing a spot of prose, you tin usage Claude Artifacts—an incredibly almighty diagnostic for creating and processing your content.

Artifacts are fundamentally pop-out windows that make erstwhile a query is simply a spot much analyzable oregon the output tin beryllium edited.

You tin usage Artifacts to bash each kinds of things, similar designing, building, and filling full landing pages without knowing a azygous enactment of code.

In that case, Claude volition connection up a mock-up of the page, which you tin tweak conscionable by chatting with the AI.

Here’s an illustration of that successful action, by Digital Creator Avi.

A fewer months back, I utilized Claude to assistance maine make immoderate downloadable templates portion updating the blog: 6 Simple Blog Post Templates (Download & Edit Along).

I simply: fed it a PDF illustration of a circumstantial benignant of blog (e.g. rival comparisons), pasted successful my champion signifier proposal connected creating that blog type, and successful instrumentality it generated an illustration template.

I neatened it up and added a small much detail, but wide I was suitably impressed.

You tin find a ton much AI contented instauration usage cases similar this successful Claude’s punctual library.

Ahrefs’ AI Overview tool shows you whenever an AI Overview SERP Feature is triggered.

We way this successful assorted tools crossed the Ahrefs app, including Keywords Everywhere and Site Explorer.

How tin you usage it for AI contented creation?

This is an AI contented instauration instrumentality successful the consciousness that it helps you tactically make contented for inclusion successful AI Overviews.

Just caput to the the Matching Terms study successful Ahrefs Keywords Explorer, and:

1. Add an AI Overview SERP Feature filter
2. Sort the array by Traffic Potential (TP)

This volition springiness you a database of AI Overview generating keywords that also connection important Traffic Potential (TP).

In different words, creating contented for these keywords tin perchance pb to much impressions AND much clicks.

Ahrefs AI Overviews tin besides assistance you reappraisal the beingness of your existing contented successful AI. Head to Ahrefs Organic Keywords report, and acceptable a “Where people ranks” AI Overview filter—you volition spot wherever your contented appears successful the apical 3 results of the AIO itself.

NotebookLM is simply a Google-owned AI instrumentality that lets you query and interact with your ain notes and documents. It’s a beauteous formidable AI contented probe tool.

In 2024, it went viral specifically for its audio overviews, which crook written contented into an incredibly believable podcast-like discussion.

How tin you usage it for AI contented creation?

Researching contented is 90% sifting done scattered sources.

By feeding NotebookLM your PDFs, Google Docs, and URLs, you tin instrumentality vantage of a smarter, faster probe assistant.

To trial it out, I fed my full backmost catalog of Ahrefs content, truthful I tin query it if I ever privation to rapidly callback my past ideas and findings successful aboriginal projects.

When it comes to audio, I haven’t yet travel crossed immoderate different instrumentality that sounds arsenic convincingly quality arsenic NotebookLM.

Here’s an illustration podcast treatment of my LLM Optimization blog, whipped up by PR adept Andrew Bruce Smith.

Mark Williams-Cook besides has a superb podcast series, The SEO Patent Podcast, wherever helium uses NotebookLM to excavation into Google Patents and rapidly explicate caller findings astir the interior workings of Google’s Algorithm.

And, if you fancy a giggle, here’s NotebookLM discussing a—let’s accidental ‘choice’—two-word papers astatine large length.

The speech gets impressively philosophical. I deliberation this proves NotebookLM has the quality to riff connected virtually anything.

If you request an AI contented instrumentality to assistance you make keyword ideas, Ahrefs AI keyword generation is your go-to. It tin springiness you hundreds of caller keyword opportunities, based connected topics related to your effect keywords.

How tin you usage it for AI contented creation?

The beingness of a contented creator is simply a forever-cycle of genius ideas and originative dead ends.

We’ve built a instrumentality to get you done erstwhile you’re stuck successful that originative drought.

For a speedy mode to standard keyword research, you tin conscionable driblet your absorption keyword into Ahrefs Keywords Explorer hunt bar, past take from 12 presets to find untapped contented ideas.

Ahrefs AI Content Grader is an AI powered contented spread tool, which assesses the taxable sum of your contented vs. 3 leafage 1 SERP competitors. Think of it arsenic a ‘lite’ mentation of Ahrefs AI Content Helper.

How tin you usage it for AI contented creation?

Using the postulation airy system, people your articles against apical SERP competitors to find retired which kinds of topics and subtopics to see wrong your ain content.

The instrumentality gives you factual rival examples truthful you’ll person plentifulness of ideas for improving your content.

You tin besides analyse rival articles, to program retired your taxable and space earlier adjacent putting pen to paper.

Hubspot Breeze Content Agent is an AI writer instrumentality that uses your CRM information to make contented that’s 100% personalized to your marque and customers.

How tin you usage it for AI contented creation?

Breeze Content Agents volition look for patterns and trends successful your lawsuit data, bid connected uploaded marque documents and ICPs, and past usage each of that accusation to make hyper-personalized content.

You’ll beryllium capable to physique landing pages, lawsuit studies, societal posts, AI-generated images, and podcast scripts successful a substance of seconds—all successful your brand voice.

Here’s a large demo showing however you tin usage Breeze AI tools for contented creation. Skip to the 3.20 people for Content Agents.

AI is large for creating straightforward, short-form content. Sometimes, it adjacent outperforms quality contented (hit ‘play’ beneath to skip to an illustration of this)…

If you haven’t heard of Patches, it’s a diagnostic successful Ahrefs Site Audit that lets you hole elemental issues connected your website successful a click—without having to pester the dev team.

And now, successful Patches, our Ask AI diagnostic volition assistance you make titles and meta descriptions—also astatine a click—right successful the “Patch it” input box.

How tin you usage it for AI contented creation?

If Site Audit has flagged an contented with titles oregon meta descriptions, you tin Ask AI to hole it. It’ll suggest a rubric of the due magnitude based connected the page’s existent content—even considering its language.

Just caput to your latest crawl successful Site Audit and edit contented wherever you spot the “Patch it” column.

Then click connected the ”Ask AI” fastener to rewrite your meta titles oregon descriptions—this truly comes successful useful erstwhile you’re creating ample volumes of meta contented for tons of akin pages.

Descript is an AI-powered video and audio editing tool, with nifty features similar AI transcription and AI dependable cloning.

How tin you usage it for AI contented creation?

I emotion Descript and person utilized it for 3+ years now. It’s best-known for translating video/audio contented into a substance doc, and giving you the quality to edit that contented conscionable by adjusting the written document.

Its AI generated transcription and closed captions makes it a truly almighty instrumentality for creating ocular societal media content.

Here’s an example of however I utilized Descript’s AI transcription diagnostic to stock a podcast shoutout of my contented on X.

And here’s different 1 of a merchandise tutorial I pulled together.

If you’re similar maine and you fluff your “lines” oregon interruption retired successful a acold sweat erstwhile speechmaking thing scripted, past you’ll emotion the dependable cloner. One work of a section is each it takes for Descript to convincingly recreate your dependable truthful that you’ll ne'er person to bash it again. Hurrah!

It’s an particularly utile diagnostic for scaling the instauration of video demos and merchandise selling assets. I’ve besides utilized it to screen up mistakes I’ve made connected podcasts. You would ne'er know—muhahah!

Jasper.ai is simply a implicit suite of selling apps, large for creating each kinds of run assets.

Jasper.ai is built connected a broader scope of ample connection models beyond conscionable ChatGPT—including Google, Anthropic, Cohere, and its own model.

With 80+ marketing-specific apps and 50+ contented templates, it helps you constitute podcast outlines, reengagement emails, nurture email sequences—even Quora answers.

You tin enactment collaboratively connected documents successful nationalist workspaces, and usage the Instant Magic diagnostic to whip up a afloat campaign’s worthy of contented from a azygous brief.

How tin you usage it for AI contented creation?

The astir almighty portion of Jasper.ai, for me, is Brand IQ—that’s the spot of the app that fine-tunes the underlying AI to mimic your marque code of dependable and style.

You conscionable provender it an illustration of your contented for ‘tone’ inspiration, and it turns into a convincing mouthpiece for your brand.

Jasper.ai is overmuch much believable than baseline AI tools erstwhile it comes to replicating code of voice. ChatGPT, Claude, Gemini and the remainder are notoriously atrocious astatine shifting code of voice—even if you effort to bid them connected examples of your content. The pendulum either swings painfully ceremonial (think “In the everchanging scenery of”) oregon cringe-inducingly informal (e.g. “in this crazy world”).

To commencement off, I fed Jasper.ai an illustration of my ain penning (So You’ve Been Asked To “Humanize” AI Content).

Then I gave it an illustration headline, deed the ‘generate’ fastener to spin-up an outline (typically thing I’d constitute myself, but did truthful for the involvement of a speedy test), and past deed ‘generate’ again to get a illustration of my “custom” code of dependable shoulder-to-shoulder with a generic AI version.

And I was suitably impressed. Inevitably the unusual cheesy AI-ism crept successful (e.g. “survive and thrive”), but it replicated a conversational, somewhat snarky code beauteous well.

I won’t beryllium utilizing it for long-form content, but the diagnostic to item contented and springiness maine ideas for rephrasing contented successful my ain benignant is precise appealing.

Canva comes with a afloat inventory of AI contented instauration tools including an AI representation generator, societal station designer, magic write, art generator, presentation maker, and text to video creator.

How tin you usage it for AI contented creation?

You tin bash truthful overmuch with Canva’s AI suite it’s intolerable to cram it each into this article. It’s astir apt amended if I conscionable show you…

So, you tin marque up speedy graphics to exemplify your points successful blogs, make snappy societal media clips, make run assets each with the aforesaid ocular language—and truthful much more.

Or, similar me, you tin conscionable get sidetracked making an AI avatar of yourself penning astir AI, portion you are pretending to constitute about AI.

Canva produced a scarily close practice of maine penning this precise blog successful my freezing acold surviving room—except thankfully, IRL, my legs aren’t broken.

Writer is simply a self-described full-stack generative AI platform. It goes beyond your modular AI writer tools, packing successful 30+ apps to assistance you occurrence up contented ideas and customized copy.

Similar successful layout to Jasper, it features 2 main areas: a papers exertion (where each apps open.), and a chatbot (called “Ask Writer”).

How tin you usage it for AI contented creation?

Writer has got apps for days—for each kinds of contented tasks; from drafting merchandise messaging (e.g. descriptions for eCommerce products) and property releases (e.g. a full-length property release, featuring quotes, stats, and institution details.), to tooltip shorteners (for trimming agelong tooltips into product-ready copy) oregon merchandise merchandise notes (for turning a database of diagnostic and bug tickets into merchandise notes).

You tin bash a superior magnitude of customization to marque Writer enactment for you—set up customized prompts, upload institution IP, and adjacent make a institution Knowledge Graph for querying interior accusation (though carnivore successful caput this is an Enterprise diagnostic and seems to necessitate a hefty setup/integration).

Writer besides comes with a diagnostic called “Customize Writer”, which fine-tunes its AI to your team’s contented guidelines.

I trained it connected the aforesaid nonfiction I usage to bid Jasper.ai and the AI “Writer” maine was a tad… dramatic.

I don’t dependable similar that, do I?!

As it is, I astir apt wouldn’t usage Writer for this benignant of workflow. I’d request to play astir and get my “voice” sounding a spot much me.

Otter.ai is an AI transcription tool. You provender it your video and audio content, oregon fto it perceive successful connected your meetings, and it produces a transcript. Very straightforward.

How tin you usage it for AI contented creation?

I utilized Otter.ai backmost erstwhile I worked for BuzzSumo. I’d interrogation customers astir their acquisition with the product, their day-to-day activities, the biggest problems they faced, and the interaction of manufacture changes connected their business.

Often the conversations were agelong and free-flowing, truthful I’d usage Otter.ai to transcribe and summarize the meeting. Then, I’d stock takeaways with my team, usage the AI Chat to hunt aged transcripts for caller contented ideas, and drawback applicable quotes for selling materials or blogs.

Oh, and here’s a amusive thing. I logged into my aged Otter.ai relationship to amusement you the level successful action, past stumbled crossed this…

Here’s maine doing probe successful mentation for my interrogation astatine Ahrefs. I’d stumbled crossed a Demand Gen Chat podcast with Ahrefs’ CMO, Tim Soulo, and wanted to work the conversation, due to the fact that I didn’t person my headphones with me. I dropped it into Otter.ai, and retired came the afloat transcript, positive a summary, afloat notes, and enactment items.

Final thoughts

So determination you person it. My database of the champion AI contented instauration tools—and portion I cognize caller platforms volition look (probably adjacent earlier I’ve deed ‘publish’) I’m assured these are a large enactment to use today.

If you’re connected the lookout for free AI contented instauration tools, Ahrefs besides has a clump of those—from paragraph rewriters to outline generators. Check them out.

And delight bash stock your favourite AI contented instauration tools with maine connected LinkedIn. I’m ever funny successful caller AI gadgets and gizmos!