Marketing tech stack is ever evolving. Marketing automation bundle enables improved ratio with assorted features from lawsuit segmentation to run management.

What’s the selling automation manufacture marketplace size, what are the adoption rates of selling automation and which benefits it brings to businesses? Continue speechmaking arsenic we’ll screen answers to these questions with these caller selling automation statistics.

Here’s what you’ll find connected this page:

• Marketing Automation Industry Revenue
• Leading Players successful the Marketing Automation Software Industry
• Marketing Automation Budget Changes
• Top Channels Where Marketing Automation Used
• Top Benefits of Marketing Automation
• Marketing Automation and Customer Data Platform Integration

Marketing Automation Industry Statistics

In 2024, selling automation is steadily growing, with spending reaching billions each year.

This conception presents cardinal statistic to amusement marketplace automation marketplace revenues, apical players successful the manufacture and expected fund changes connected automation among marketers.

• Between 2021 and 2024, worldwide selling automation manufacture gross is forecasted to turn by 38.2% to $6.62 cardinal – Statista
  

  

  Year Marketing automation marketplace gross (worldwide)

  2021	$4.79 billion
  2022	$5.19 billion
  2023	$5.86 billion
  2024	$6.62 billion
  2025	$7.47 billion
  2026	$8.44 billion
  2027	$9.53 billion
  2028	$10.76 billion
  2029	$12.14 billion
  2030	$13.71 billion

• Revenue of selling automation solution vendors is forecasted to scope $6.6 cardinal by 2026 (up from $2.9 cardinal successful 2020) – Frost & Sullivan
• Around 61% of surveyed marketers expect an summation successful their fund for selling automation for the upcoming twelvemonth – Ascend2
  Marketing Automation Budget Share of marketers

  Increasing significantly	8%
  Increasing moderately	51%
  Staying the same	30%
  Decreasing moderately	8%
  Decreasing significantly	3%

• Hubspot dominates the selling automation bundle market, holding a marketplace stock of 38.27%. Other commonly utilized selling automation tools see Adobe Experience Cloud (7.97%), Welcome (7.68%), Oracle Marketing Cloud (7.37%) and Active Campaign (6.99%) – Datanyze

  

• As of February 2024, selling automation bundle solutions disposable from astatine slightest 398 companies – G2

Marketing Automation Usage and Performance Statistics

Marketing automation bundle is wide utilized arsenic a portion of the effectual selling tech stack.

This conception highlights cardinal insights into existent adoption and planned usage of selling automation and its interaction connected helping execute concern objectives.

• Email (63%), societal media absorption (50%) and paid ads (40%) are the astir reported areas for presently utilizing selling automation – Ascend2
  

  

  Area Marketing Automation Usage

  Email marketing	63%
  Social media management	50%
  Paid ads	40%
  Content management	35%
  Landing pages	29%
  SMS marketing	28%
  Campaign tracking	26%
  Account-based marketing	24%
  Push notifications	22%
  Live chat	21%
  Workflows / visualization	20%
  SEO efforts	18%
  Sales funnel communications	16%
  Dynamic web forms	16%
  Lead scoring	14%

• 29% of surveyed marketers are readying to instrumentality selling automation for societal media absorption and paid ads successful the coming year. Another 28% assertion they volition beryllium adding selling automation to email selling programs – Ascend2
  

  

  Area Planned Marketing Automation Usage

  Social media management	29%
  Paid ads	29%
  Email marketing	28%
  Landing pages	21%
  SMS marketing	21%
  Content management	20%
  Campaign tracking	18%
  Live chat	18%
  Push notifications	17%
  Account-based marketing	16%
  Workflows / visualization	16%
  SEO efforts	15%
  Dynamic web forms	14%
  Sales funnel communications	13%
  Lead scoring	9%

• Optimizing wide strategy and improving information prime are apical goals for improving selling automation for the upcoming twelvemonth up according to 37% and 34% of B2B and B2C marketers surveyed, respectively – Ascend2
  

  

  Primary Goal for Improving Marketing Automation Share of Marketers

  Optimize wide strategy	43%
  Improve information quality	37%
  Identify perfect customers/prospects	34%
  Optimize messaging/campaigns	31%
  Increase personalization	30%
  Decrease costs/drive businesslike growth	21%
  Decrease automation crossed lawsuit journey	19%
  Integrate technologies/data	15%
  Increase worker adoption/usage	13%

• Around 35% of marketers study that their lawsuit journeys are “mostly automated” oregon “fully automated” – Ascend2
  Extent of Marketing Automation crossed the Customer Journey Share of Marketers

  Fully automated	10%
  Mostly automated	25%
  Partially automated	44%
  Not automated	21%

• 22% of surveyed marketers powerfully hold with the connection that their “marketing automation level makes it casual to physique effectual lawsuit journeys” – Ascend2
  “Marketing Automation Platform Makes It Easy to Build Effective Customer Journeys” Share of Marketers

  Strongly agree	22%
  Somewhat agree	53%
  Somewhat disagree	17%
  Strongly disagree	8%

• Around 1-in-4 (26%) of marketers accidental that their multi-channel selling strategy is afloat oregon mostly automated. Another 22% assertion it’s not automated astatine each – Ascend2
  Extent of Multi-Channel Marketing Strategy Automation Share of Marketers

  Fully	5%
  Mostly	21%
  Partially	29%
  Very little	23%
  Not astatine all	22%

• Pricing is considered arsenic a cardinal origin by 53% of marketers erstwhile deciding connected a selling automation tool. Ease of usage (54%) and lawsuit work (27%) are regarded arsenic the different apical factors driving automation instrumentality acquisition – Ascend2
  

  

  Factor Driving Marketing Automation Solution Purchase Share of Marketers

  Price	58%
  Ease of use	54%
  Customer service	27%
  Customization options	24%
  Integration capabilities	22%
  Breadth of features	21%
  Depth of features	19%
  Data visualization/analytics	13%
  Streamlined onboarding/training	11%
  Data consolidation capabilities	10%

• Only 18% of B2B marketers authorities they usage selling automation that’s integrated with a lawsuit information level (CDP). Another 42% accidental they usage B2B selling automation but don’t person CDP successful their existent tech stack. Other 40% person some B2B selling automation and CDP but they aren’t integrated – Adobe

Marketing Automation Benefits Statistics

Marketing teams tin greatly amended their effectiveness done the usage of automation software, which offers a fig of benefits from improving lawsuit acquisition to enabling amended usage of selling budgets.

• Improving lawsuit acquisition (43%), enabling amended usage of moving hours (38%) and amended determination making (35%) are the astir commonly reported advantages of utilizing selling automation among surveyed marketers – Ascend2
  

  

  Advantage of Marketing Automation Share of Marketers

  Improves lawsuit experience	43%
  Enables amended usage of unit time	38%
  Better information and determination making	35%
  Improves pb procreation and nurturing	34%
  Enables amended usage of budget	33%
  Increases personalization options	24%
  Increased quality to measurement important metrics/KPIs	23%
  Aligning selling efforts to adjacent departments	21%

• Nearly 7-in-10 (66%) of surveyed selling professionals authorities that their existent selling automation is “somewhat successful” successful helping to execute selling objectives. Another 25% of respondents accidental it’s “very successful”. Only 9% of marketers study nary occurrence from their selling automation efforts – Ascend2

Conclusion

We anticipation you enjoyed this database of selling automation statistics.

We often update this database of statistics. So consciousness escaped to cheque this stats leafage aboriginal for caller insights.

The station 15 Key Marketing Automation Statistics appeared archetypal connected Backlinko.