One of the attractions of Google Analytics 4 (GA4) is getting a blase web analytics instrumentality free. However, determination are a batch of different analytics tools that tin vie with it successful some features and price. Here’s a database of the champion known.

• Matomo is an open-source analytics level that provides akin features to Google Analytics. It offers real-time analytics, customizable dashboards and elaborate reports. Matomo besides provides users with implicit power implicit their information and offers a scope of privateness features. It is 1 of the astir fashionable Google Analytics alternatives. It is escaped if hosted connected your servers.
• Piwik PRO is simply a commercialized spinoff of Matomo. The main differences are enterprise-level enactment and the integration of a lawsuit information platform. Like Matomo, it has an integrated privateness consent manager. It has escaped and paid plans.
• Clicky is simply a flash-free, real-time analytical level that is casual to usage and records and tracks idiosyncratic actions successful detail. It offers features similar vigor mapping, backlink analysis, and mobile compatibility. Clicky has a escaped enactment and 4 paid options.
• Heap is champion suited for online products and lets you measurement each enactment connected your website, including swipes, clicks, tabs, signifier submissions and leafage views. It besides offers retroactive analytics, which allows you to analyse the interaction of changes to your website oregon app. Heap offers some escaped and paid plans.
• Clarity from Microsoft focuses connected users interacting with your website. It summarizes accusation successful a convenient dashboard and provides information similar rage clicks and excessive scrolling, which could bespeak idiosyncratic frustration. Clarity besides offers league signaling features, which tin assistance you get penetration into idiosyncratic behavior. Clarity is free.
• Woopra provides website analytics based connected 4 information types: people, journey, trends, and retention. It analyzes idiosyncratic actions based connected their travel done antithetic touchpoints similar lawsuit reactions aft introductory emails. Woopra tracks usage done your website and apps with real-time analytics and data. It besides offers customized unrecorded reports that tin assistance you usage information to amended your lawsuit retention and engagement. Woopra offers escaped and paid plans.
• Countly is an open-source analytics instrumentality that prides itself connected being a GDPR-friendly alternate to Google Analytics. It offers real-time investigation crossed websites and apps, arsenic good arsenic a unsocial idiosyncratic ID diagnostic that allows the aforesaid idiosyncratic to beryllium identified much easy crossed aggregate browsers and devices. It has escaped and paid options.
• Smartlook is an analytics solution instrumentality for websites, iOS/Android apps and assorted app frameworks. It helps users recognize however customers interact with their website oregon app by providing features specified arsenic league recordings, heatmaps, automatic tracked events, and conversion funnels. It has escaped and paid options.
• GoSquared is a web analytics level designed for easiness of use. Its features see heatmaps, league recordings and funnel analysis. It is besides privacy-focused, with features similar IP anonymization and consent management. Plans commencement astatine $9.
• Kissmetrics tracks and analyzes idiosyncratic behaviour based connected first-party information it collects from your website oregon app. Features see heatmaps, league recordings and funnel analysis. Kissmetrics helps personalize the idiosyncratic acquisition by showing antithetic contented to antithetic users based connected their behavior. Plans commencement astatine $299.
• Cabin Analytics is designed to person a precise tiny c footprint. It is akin to Kissmetrics successful that it is based connected first-party information and tin personalize idiosyncratic experience. It has escaped and paid plans. 
• PostHog is an all-in-one merchandise analytics level that includes league recording, A/B investigating and different features to way idiosyncratic behaviour successful your app oregon website. It is an event-based platform, which means you lone wage for the events you track. PostHog offers a generous 1 cardinal events per period for free, truthful astir smaller users tin usage it for free.
• Plausible is a person successful the inclination of lightweight, privacy-oriented analytics tools. It is casual to usage and does not cod immoderate personally identifiable information, making it perfect for complying with the E.U.’s General Data Protection Regulation (GDPR). This comes astatine the outgo of functionality. Plausible, and tools similar it, lone way precise basal website metrics similar pageviews, league duration and referrer information. It is simply a bully enactment for contented and selling teams who conscionable privation easy-to-use, basal website analytics. Plans commencement astatine $9.
• Fathom is different privacy-focused analytics instrumentality similar Plausible. It doesn’t person the deeper features of GA4, but it’s a coagulated prime if you privation a lightweight website analytics tool. Plans commencement astatine $14.
• Counter is an open-source analytics instrumentality that uses a “pay what you want” model. As with Plausible and Fathom, it is privateness focused and has precise basal features and measurements. The large quality betwixt it and the erstwhile 2 entries is you can’t drill down profoundly into idiosyncratic leafage performance. However, it is free.

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