Online reviews person go an integral portion of the purchaser journey. From carnal products to hotels and restaurants, customers progressively trust connected user-generated contented to marque informed decisions.

In this blog post, you’ll find up-to-date online reappraisal statistics, wherever we’ll uncover the value of lawsuit reviews, item the astir fashionable online reappraisal platforms, and screen immoderate insights astir fake reviews.

Click for a circumstantial section:

• Online Review Statistics (Highlights)
• General Online Review Statistics
• Popular Online Review Platforms
• Fake Online Reviews

Online Review Statistics (Highlights)

• 75% of consumers work online reviews erstwhile researching businesses.
• Facebook and Instagram are the astir fashionable societal media platforms for speechmaking lawsuit reviews.
• Around 7 successful 10 consumers authorities user reviews astatine slightest “frequently” power their acquisition decisions.
• 75% of consumers are acrophobic astir fake reviews.
• 93% of customers expect a effect from businesses to their online reviews.

General Online Review Statistics

More than 7 successful 10 consumers assertion to “always” oregon “regularly” work online reviews erstwhile looking for section businesses (BrightLocal)

75% of consumers cheque online reviews erstwhile researching section businesses. Only 3% of consumers assertion to ne'er work online reviews.

Here’s a implicit breakdown of however often consumers crook to speechmaking online reviews:

61% of consumers cheque 2-3 reappraisal sites earlier making a determination (BrightLocal)

61% of consumers trust connected 2-3 sites to cheque online reviews erstwhile researching section businesses. Only 16% of customers typically usage 4 oregon much reappraisal sites. Using much than 5 reappraisal sites oregon apps is reasonably uncommon, wherever lone 7% of respondents opted for that option.

7 successful 10 American consumers accidental it’s uncommon for them to sojourn a caller concern without speechmaking online reviews archetypal (Yelp)

70% of surveyed respondents assertion it is uncommon for them to effort a caller concern without checking user reviews first. The aforesaid survey recovered that 76% of consumers accidental they work much reviews than ever before.

66% of US consumers authorities that they are “frequently” oregon “very frequently” influenced by lawsuit reviews during their acquisition travel (Trustpilot)

The immense bulk (66%) of consumers assertion that user reviews “often” oregon “very often” power their acquisition decisions, that’s much than immoderate different root of information.

Nearly 4 successful 10 consumers usage reviews arsenic a main transmission for online marque probe (DataReportal)

37.2% of net users aged 16 to 64 assertion to usage online reviews arsenic a superior root of accusation for marque research, which is much than merchandise oregon marque websites (33.3%) oregon terms examination sites (26.8%).

Here’s a implicit breakdown of the main channels erstwhile researching brands online:

54% of consumers would see utilizing a concern with a minimum standing of 4 stars (BrightLocal)

According to caller findings, much than fractional (54%) of consumers would lone see a concern with a prima standing betwixt 4 and 5 stars (on a 5-star scale). Only 5% of survey respondents accidental that prima standing doesn’t interaction their decisions.

Here’s a implicit breakdown of the minimum mean prima standing consumers expect from businesses:

59% of consumers expect a effect to their online reappraisal wrong 3 days (BrightLocal)

It is expected by 93% of consumers that businesses volition respond to their reviews. More than fractional (59%) of consumers expect a accelerated effect wrong 3 days of the reappraisal being posted.

70% of customers accidental they’re much apt to permission a reappraisal erstwhile the concern relationship is responsive to reviews (Yelp)

Having an engaged concern relationship connected the reappraisal level helps summation the fig of lawsuit reviews and amended online visibility. 70% of individuals who work reviews are much inclined to constitute a reappraisal erstwhile they spot that the manager takes the clip to respond to lawsuit online feedback.

Popular Online Review Platforms

81% of consumers usage Google to cheque online reviews astir section businesses (BrightLocal)

The immense bulk (81%) of US consumers crook to Google to measure section businesses. In fact, it’s the lone level utilized by much than fractional of surveyed consumers.

44% of US consumers usage Yelp to find concern reviews (BrightLocal)

The percent of consumers utilizing Yelp for online reviews dropped from 53% successful 2022 to 44% successful 2024. Despite the alteration successful user use, Yelp remains 1 of the apical 3 astir utilized platforms for speechmaking online reviews.

Facebook and Instagram are the astir utilized societal media platforms for speechmaking online reviews (BrightLocal)

In 2024, 45% of American consumers turned to Facebook to find concern reviews. Other fashionable societal media networks among customers for checking online reviews see Instagram (34%) and YouTube (32%).

Here’s a implicit breakdown of the astir utilized societal media platforms for speechmaking section concern reviews:

Users connected Yelp contributed 22 cardinal reviews connected the level successful 2023 (Yelp)

Yelp reported having 22 cardinal caller idiosyncratic reviews successful 2023, bringing the full fig of reviews connected the level to implicit 287 million. On average, Yelp users permission 60,720 reviews each day.

The fig of reviews connected Tripadvisor reached 1 cardinal to day (Tripadvisor)

According to institution data, users connected Tripadvisor contributed 1 cardinal reviews and opinions to date. Total fig of idiosyncratic reviews and ratings connected the level accrued from 320 cardinal successful 2015 to much than 1 cardinal today.

Fake Online Reviews

75% of consumers accidental they’re acrophobic astir fake online reviews (Bazaarvoice, BrightLocal)

When asked astir online reviews, much than 7 successful 10 consumers assertion they’re acrophobic astir non-legitimate reviews. Moreover, astir fractional of the survey respondents assertion that they’re assured they’ve seen fake reviews connected large reappraisal sites similar Amazon (49%), Facebook (40%), and Google (38%).

Here’s a afloat breakdown:

83% of US consumers authorities they’re much inclined to spot a written alternatively of a prima standing (Yelp)

More than 8 successful 10 consumers are much apt to spot reviews with substance alternatively of a prima standing without immoderate details. In fact, the mean magnitude of a recommended reappraisal connected Yelp is 471 characters.

The station 15 Online Review Statistics appeared archetypal connected Backlinko.