16 Key Affiliate Marketing Statistics

9 months ago 48

This is simply a implicit database of caller affiliate marketing statistic each marketer needs to cognize successful 2024.

So if you privation to find information and facts on:

Affiliate selling spending
Affiliate selling adoption
Affiliate selling instrumentality connected advertisement spend
Popular affiliate networks

You’ll emotion the database of up-to-date stats connected this page.

Here’s a summary of what you’ll learn:

Affiliate Marketing Spending Statistics

In 2024, affiliate selling is booming, with spending reaching caller heights.

This conception presents cardinal statistic to amusement conscionable however overmuch businesses are investing successful this increasing area, and what that means for the aboriginal of marketing.

Worldwide yearly spending connected affiliate selling is estimated to scope $14 cardinal – eMarketer
Annual affiliate selling spending successful the US unsocial reached $8.2 billion, showing a 10.8% year-over-year summation – Statista
Around 1 3rd (33%) of selling professionals program ample increases for their affiliate selling fund successful the adjacent 12 months. Overall, 62% of marketers program to summation their affiliate selling fund implicit the adjacent 12 months – Gen3 Marketing
6-in-10 marque accidental they are expanding their spending connected affiliate commissions – Martech Record

Affiliate Marketing Usage and Performance Statistics

Affiliate selling is present a cornerstone of integer marketing, with wide adoption and proven effectiveness.

This conception highlights cardinal statistic demonstrating its captious relation for some advertisers and publishers successful today’s marketplace landscape.

Survey information shows that 81% of advertisers and 84% of publishers usage affiliate selling – Rakuten
On average, affiliate selling brings a 12:1 instrumentality connected advertisement walk (ROAS) – Rakuten
In a survey of marketers, 50% of respondents accidental that affiliate selling transmission is “very effective” successful presumption of achieving concern goals, which is down societal media advertizing (61%) but supra contented selling (46%) – Gen3 Marketing
More than fractional of US and Canada marketers leverage affiliate selling for mid-funnel (consideration stage, 58%) and precocious funnel consciousness (56%). Only 32% of respondents assertion to usage affiliate selling for post-sale signifier (retention and loyalty) – eMarketer
More than fractional (58%) of US contented creators reported affiliate commissions arsenic their income source, making it the 2nd astir fashionable income benignant for creators aft sponsored contented (82%) – eMarketer
In the archetypal fractional of 2023, influencers accounted for 58% of recently added publishers to Awin web (global affiliate platform) – eMarketer
In a survey of brands, 23.9% of companies reported that betwixt 11% and 20% of their marketing-driven gross was attributed to affiliate marketing. Here’s the nonstop breakdown: – Martech Record
Share of gross attributed to affiliate marketing Share of respondents

1-5% 19.6%

6-10% 21.7%

11-20% 23.9%

21-30% 13.0%

31-50% 10.9%

Above 50% 0.0%

Don’0 know 10.9%
Among publishers, fractional of respondents accidental that implicit 51% of their publication’s gross is from affiliate marketing. Here are the nonstop numbers: – Martech Record
Share of gross attributed to affiliate marketing Share of respondents

0-5% 17%

6-10% 8%

11-20% 6%

21-30% 3%

31-50% 13%

Above 50% 50%

Don’0 know 3%


1-5%	19.6%
6-10%	21.7%
11-20%	23.9%
21-30%	13.0%
31-50%	10.9%
Above 50%	0.0%
Don’0 know	10.9%


0-5%	17%
6-10%	8%
11-20%	6%
21-30%	3%
31-50%	13%
Above 50%	50%
Don’0 know	3%

Affiliate Networks Statistics

Affiliate networks are a captious portion of the affiliate selling ecosystem, dominated by a fewer large players.

Amazon Associates is the astir fashionable affiliate web with a 48.23% marketplace share, followed by Rakuten Affiliate Network (7.12%) and CJ Affiliate (7.07%). Top 5 starring affiliate networks combined person a 74.72% marketplace stock –Datanyze
When ranked by fig of affiliates successful the network, Amazon Associates leads the ranking with 900,000 affiliates, followed by ShareASale (700,000), Awin (225,000), Rakuten (150,000) and ClickBank (100,000) – Statista
Top 5 largest affiliate networks combined person idiosyncratic basal of astir 2.1 cardinal connected affiliates – Statista
TikTok Shop (officially launched successful September 2023) already has 100,000 creators successful its affiliate programme – Modern Retail