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Market probe is simply a increasing multi-billion-dollar industry.
Brands leverage marketplace probe insights to present customer-focused offerings and amended their experiences.
From mobile-first surveys to societal media analytics, researchers person entree to a increasing toolkit helping companies marque data-driven concern decisions.
Here’s a breakdown of what you’ll find connected this page:
- Market Research Industry Statistics
- Market Research Methods Statistics
- AI successful Market Research Statistics
Market Research Statistics (Highlights)
- The planetary marketplace probe manufacture is forecasted to bring successful $140 billion successful gross successful 2024.
- Online/mobile quantitative probe services accounted for 35% of worldwide revenues of marketplace probe companies.
- Around 47% of researchers worldwide authorities that they usage AI regularly successful their marketplace probe activities.
- Online surveys fertile arsenic the astir utilized quantitative method among marketplace probe professionals with 85% of respondents who accidental they usage this method regularly.
- Online in-depth interviews with webcams fertile arsenic the astir utilized qualitative probe method, with implicit one-third (34%) of researchers utilizing it regularly.
1. Market Research Industry Statistics
This conception presents cardinal statistic to amusement marketplace probe manufacture revenues, starring players successful the manufacture and gross breakdown by marketplace probe services.
- Global marketplace probe manufacture forecasted to make $140 cardinal successful gross successful 2024 (up from $130 cardinal successful 2023) – ESOMAR
Note: Includes information from aggregate sources (ESOMAR 1, ESOMAR 2, ESOMAR 3, Consultancy.org)
Year Market probe manufacture gross (worldwide) 2016 $71.5 billion 2017 $78 billion 2018 $81 billion 2019 $88 billion 2021 $102 billion 2022 $118 billion 2023 $130 billion 2024 $140 billion - Between 2021 and 2024, the marketplace probe manufacture grew by 37.25% from $102 cardinal to $140 cardinal – ESOMAR
- When ranked by marketplace probe turnover, the US marketplace leads the ranking with $48 billion, followed by the UK ($9.1 billion) and China ($2.88 billion) – ESOMAR
Note: Data arsenic of 2021
Country Market Research Turnover United States $48 billion United Kingdom $9.1 billion China $2.88 billion India $2.2 billion France $2.12 billion Germany $2.11 billion Japan $2.04 billion Australia $753 million Canada $606 million Italy $586 million Spain $555 million South Korea $507 million - Gartner holds the apical presumption arsenic the highest-earning institution successful the marketplace probe tract with $5.48 cardinal successful probe gross successful 2022, followed by IQVIA ($5.43 billion) and Salesforce ($4.52 billion) – Statista
Company Research Revenue (2022) Gartner $5.48 billion IQVIA $5.43 billion Salesforce $4.52 billion Adobe Systems $4.42 billion Nielsen $3.55 billion Kantar $2.72 billion Ipsos $2.53 billion Circana (IRI+NPD) $2.21 billion CoStar Group $2.18 billion S&P Global (IHS Markit) $1.97 billion - Online/mobile quantitative probe services contributed 35% to the worldwide gross of marketplace probe companies successful 2022. Other large gross contributors see reporting (20.2%), online traffic/web analytics (9.7%), online/mobile qualitative probe (6%) – Statista
Type of Market Research Service Revenue Share Online/mobile quantitative research 35% Reporting 20.2% Online traffic/web analytics 9.7% Online/mobile qualitative research 6% Telephone CAITI 3.6% Online probe communities 2.8% Social media monitoring 2.7% Automated digital/electronic 2.7% Face-to-face radical discussions/focus groups 2.6% Face-to-face 2% In-depth face-to-face interviews 2% Other qualitative 1.7% Other quantitative 1.7% Audience measurement 0.9% Traditional ethnography 0.8% Other 0.4%
2. Market Research Methods Statistics
There’s a increasing fig of marketplace probe methods from accepted surveys to oculus tracking disposable to marketplace probe professionals. In this section, we’ll screen caller stats connected astir utilized marketplace probe methods.
- According to a survey, 87% of marketplace researchers worldwide authorities that astatine slightest fractional of their qualitative probe is carried retired remotely oregon online – Qualtrics
Region Qualitative Research Conducted Online (50% oregon more) Asia-Pacific and Japan 84% Europe, Middle East and Africa 85% Latin America 90% North America 87% - Online surveys fertile arsenic the astir utilized quantitative method among marketplace probe professionals with 85% of respondents who assertion they usage this method regularly, followed by mobile surveys (47%) and proprietary panels (32%) – Statista
Quantitative Method Share of Researchers Who Use Regularly Online surveys 85% Mobile surveys 47% Proprietary panels 32% Online communities 26% CATI 13% Face-to-face 12% CAPI 10% Automated measures/people meters 7% Mail 4% IVR 4% Neuroscience measurements 4% Biometrics 3% Other quantitative techniques 16% - Among qualitative methods, online in-depth interviews with webcams (34%) and online absorption groups with webcams (28%) are astir commonly utilized among researchers – Statista
Qualitative Method Share of Researchers Who Use Regularly Online IDis with webcams 34% Online absorption groups with webcams 28% Online communities 28% Mobile 20% In idiosyncratic IDIs 16% In idiosyncratic absorption groups 14% Telephone IDIs 13% Bulletin committee studies 11% In-store/shopping observations 11% Chat (text-based) online absorption groups 10% Other qualitative methods 10% Chat (text-based) online IDIs 7% Monitoring blogs 7% Automated interviewing via AI systems 5% Telephone absorption groups 3% - By survey type, astir fractional of marketplace probe spending (43.8%) was utilized connected lawsuit restitution (16.4%), marketplace measurement (15%), idiosyncratic acquisition surveys (12.4%) – Statista
Survey Method Share of Spending CRM Systems/Customer Satisfaction 16.4% Market measurement 15% User experience 12.4% Usage and behavioral studies 11% (Media) Audience research 10.3% New product/service development 9.3% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Employee satisfaction 2.5% Ad pre-test 1.9% Business-to-business research 1.8% Market modeling 1.4% Non-profit research 0.9% Mystery Shopping 0.5% Other 1.9% - Nearly 6-in-10 (57.2%) survey responses worldwide were submitted from mobile devices successful Q3 2023. That’s a flimsy summation from 56.2% successful Q3 2021 – SurveyMonkey
Date Mobile Non-Mobile Q4 2020 52.0% 44.7% Q1 2021 52.1% 44.7% Q2 2021 53.0% 43.8% Q3 2021 56.2% 41.1% Q4 2021 55.3% 41.6% Q1 2022 55.0% 41.5% Q2 2022 56.1% 40.6% Q3 2022 58.2% 38.7% Q4 2022 56.9% 39.9% Q1 2023 54.7% 40.4% Q2 2023 55.1% 40.3% Q3 2023 57.2% 38.6% - In the US mobile survey responses accounted for 47.6% of each survey responses (vs. 48.2% connected non-mobile devices) successful Q3 2023 – SurveyMonkey
Date Mobile Non-Mobile Q4 2020 39.7% 55.7% Q1 2021 40.7% 54.9% Q2 2021 39.7% 56.0% Q3 2021 41.8% 54.5% Q4 2021 41.8% 53.5% Q1 2022 42.0% 52.9% Q2 2022 43.4% 51.8% Q3 2022 44.7% 51.3% Q4 2022 43.9% 51.4% Q1 2023 43.7% 50.2% Q2 2023 45.1% 49.7% Q3 2023 47.6% 48.2% - On average, online surveys hosted connected 1 of the platforms included 11 questions successful 2023. That’s down from 11.8 questions successful 2019 – SurveyMonkey
Year Average Number of Questions 2010 12.1 2011 12.0 2012 11.8 2013 11.5 2014 11.5 2015 13.0 2016 13.1 2017 13.2 2018 12.2 2019 11.8 2020 10.2 2021 10.5 2022 10.7 2023 11.0 - More than fractional (54%) of online surveys diagnostic 5 oregon less questions per leafage – SurveyMonkey
Number of Questions Per Survey Page Share of Surveys 1 oregon fewer 7% >1 to 2 14% >2 to 3 13% >3 to 4 11% >4 to 5 9% >5 to 6 7% >6 to 7 6% >7 to 8 5% >8 to 9 4% >9 to 10 5% More than 10 18% - More than 6-in-10 (62%) researchers accidental that their “company depends connected their probe and insights significantly” – Qualtrics
- A bulk of researchers person reported an summation successful their budgets allocated for lawsuit acquisition (CX) probe (53%), user trends (52%), UX probe (51%), qualitative probe (51%) and marque strategy (50%) – Qualtrics
3. AI successful Market Research Statistics
AI is disrupting astir each manufacture and occupation function. Market probe is nary objection and determination are assorted AI usage cases to use successful the mundane enactment of marketplace researchers. We’ll research the latest stats connected AI adoption complaint among marketplace researchers successful this section.
- Around 47% of researchers worldwide assertion that they usage AI regularly successful their marketplace probe activities – Qualtrics
- The stock of AI adopters among researchers varies depending connected the region, with the highest usage successful Asia-Pacific & Japan (58%) and the lowest successful North America (39%) – Qualtrics
Region Share of Researchers Who Regularly Use AI Asia-Pacific and Japan 58% Europe, Middle East and Africa 51% Latin America 51% North America 39% - The immense bulk (73%) of researchers worldwide assertion they’re “very confident” oregon “extremely confident” connected however to use AI to their marketplace probe activities – Qualtrics
- Around 1-in-4 researchers authorities they’re acrophobic astir AI interaction outpacing their idiosyncratic oregon squad skills – Qualtrics
Conclusion
That’s it for my database of marketplace probe statistics.
While marketplace probe has been astir for a while, it has been undergoing changeless transformation. It volition beryllium absorbing to spot however AI impacts marketplace probe projects.
We update this database of statistic from clip to clip truthful consciousness escaped to cheque it aboriginal for caller insights.
The station 19 Key Market Research Statistics appeared archetypal connected Backlinko.
