User-generated contented (UGC) has go a almighty constituent successful selling initiatives, helping physique authentic and trusting relationships betwixt brands and consumers.

User-generated contented comes successful a wide scope of formats, including reviews, Q&As, images and videos.

What’s the worth of user-generated contented (UGC) to brands? What are the user attitudes connected user-generated content? Continue speechmaking arsenic we’ll screen answers to these questions with these caller UGC statistics.

• Around 40% of shoppers accidental that user-generated contented (UGC) is “extremely” oregon “very” important erstwhile making a acquisition decision. That’s much than merchandise examination charts (39%) oregon merchandise videos (37%) – Salsify

  

• Among surveyed shoppers, 13% of respondents authorities they’d wantonness an online acquisition if there’s nary user-generated contented (UGC) – Salsify
• Around 13% of Gen Z shoppers who made a acquisition straight from a societal media level accidental that user-generated contented (UGC) was the biggest influence. That’s down influencer proposal (32%), exclusive discount (26%) but supra unrecorded buying lawsuit (11%) – Salsify
• The immense bulk (81%) ecommerce marketers hold that ocular user-generated contented (UGC) is much impactful successful reaching customers than professionally changeable photos oregon influencer contented – Nostro
• Among ocular types of contented that make the astir lawsuit spot according to marketers, user-generated contented (UGC) ranked astatine the apical with 33%, followed by professionally-shot contented (24%) and influencer-generated contented (18%) – Nostro
• Nearly 1 3rd (28%) of ecommerce marketers judge Instagram generates the astir engaging user-generated contented (UGC), much than immoderate different platform. Other apical societal media platforms for generating the astir lawsuit engagement see Facebook (23%), TikTok (19%), Youtube (17%), X/Twitter (10%) – Nostro

  

• Nearly fractional (44%) of B2B buyers hold with the connection that “peer reviews and user-generated contented are playing a greater relation successful the purchasing decision-making process” – Winterberry Group
• Around 82% of consumers accidental that they would beryllium much apt to marque a acquisition from a marque which uses user-generated contented (UGC) successful their selling initiatives – EnTribe
• More than fractional (55%) of Gen Zers (18-29 years old) privation to beryllium featured connected brand’s societal media pages – EnTribe

  

• A whopping 80% of Gen Z consumers (18-29 years old) person either shared oregon are consenting to stock their purchases connected societal media – EnTribe
• In a survey of enterprises, 62% of respondents said utilizing much user-generated contented (UGC) was “highly important” arsenic a mode to amended marque authenticity (overall, 91% of respondents see UGC astatine slightest moderately important to them) – S&P Global
• Nearly 9 retired of 10 (86%) brands are convinced that leveraging user-generated contented (UGC) successful their paid and owned media volition boost the effectiveness of their advertisements and contented – Bazaarvoice
• Around 55% of shoppers hesitate to bargain a merchandise without user-generated contented (UGC) – Bazaarvoice
• Shoppers fertile reviews (78%), Q&As (77%) and photos taken by different radical (69%) among astir impactful types of user-generated contented (UGC) for their acquisition decisions – Bazaarvoice
• Consumers mention high-quality reviews (21%), mean prima standing (19%) and fig of reviews (13%) among the astir convincing shopper contented types to marque a acquisition – Bazaarvoice
  

  

  Shopper contented type Share of shoppers

  High-quality reviews	21%
  Average prima rating	19%
  Number of reviews	13%
  Details successful reviews that resonate with my needs	13%
  Shopper photos	9%
  Review recency	8%
  Presence of Q&A	6%
  Brand responses to antagonistic reviews	5%
  Shopper videos	4%

• In the upcoming year, 67% of retailers mean to summation their concern successful user-generated contented (UGC) – Bazaarvoice
• Half of the shoppers explicit a tendency to spot user-generated contented connected marque websites and their societal media pages – Bazaarvoice
• The survey information amusement that 77% of consumers are unfastened to submitting UGC to person a reward – Bazaarvoice

  

• At slightest 79 user-generated contented platforms are presently disposable connected the marketplace – G2

Conclusion

We anticipation you enjoyed this database of user-generated contented (UGC) statistics.

We often regularly update this database of statistics. Don’t hesitate to revisit this leafage aboriginal to find the latest information points.

The station 19 Key User-Generated Content Statistics appeared archetypal connected Backlinko.