For the 4th variation of Tealium’s State of the CDP 2023 report, we surveyed implicit 1,200 professionals worldwide successful B2B, B2C, and B2B2C industries done an autarkic firm. The responses revealed that Customer information platforms (CDPs) person proven captious to organizational maturation during demanding times, particularly arsenic we spot a planetary tightening of the corporate purse strings. In addition, brands with a CDP person been much easy capable to navigate economical oregon manufacture challenges, recession-proof the organization, and unlock caller opportunities by breaking down interior silos and streamlining lawsuit communications.

And each of these benefits coming retired of semipermanent and short-term CDP usage person led to 1 definitive truth: companies that put successful a CDP vastly outperform those that don’t and their usage has led to tremendous occurrence crossed the board. In fact, the astir experienced CDP users showed greater assurance successful their decisions, amended quality to negociate spending, healthier budgets, and, astir importantly, a bigger instrumentality connected their selling dollars than companies with small oregon nary CDP experience.

For example, the survey showed that 74% of companies with a CDP saw ROI and worth wrong the archetypal year. On apical of that, three-quarters of respondents realized the worth successful their CDP successful little than 1 year, and 89% wrong the archetypal 18 months. That said, the survey lone emphasizes that investing successful a CDP not lone helps companies execute their goals and find stableness during unstable times but it pays disconnected quickly.

Additionally, successful today’s landscape, lawsuit acquisition is the caller currency. And companies indispensable person a program for collecting and organizing the information indispensable to make applicable experiences, arsenic good arsenic the functionality to activate the information successful a meaningful way. The survey revealed that a CDP is the mode forward. Companies with a CDP (93%) are much satisfied with their quality to make applicable lawsuit experiences done their lawsuit information than those without a CDP (49%). Not lone that, but the survey besides revealed that brands with a CDP are doubly arsenic satisfied with gathering selling objectives (90%) vs. those without a CDP (44%).

However, these findings don’t mean brands that person a CDP aren’t being impacted by the challenges facing companies worldwide, similar unstable economies, breached proviso chains, and increasing regulatory requirements for however companies usage lawsuit data. It does mean that companies who usage a CDP are amended prepared to code each these challenges and person bypassed the large broadside effects and pitchy streams being felt by companies without a CDP.

Take a person look astatine the report to spot much insightful stats and however brands similar yours are leveraging this almighty tool.