It doesn’t substance whether you’re conscionable starting retired successful SEO, oregon you’re decades-deep—these battle-tested contented selling templates volition springiness you a headstart connected your adjacent project.

I’ve been successful selling for coming up to 10 years present (*internal shriek astatine the passing of time*) and, portion I similar to deliberation I person a spot of savvy erstwhile it comes to contented marketing, determination are plentifulness of times wherever I’ve gone looking for the kinds of contented templates I’d person have utilized successful backmost successful 2015, erstwhile I was each but an SEO baby.

Sometimes you conscionable request immoderate inspiration—and that’s ok!

Below, you’ll find contented templates connected blog station creation, SEO templates for outreach, content strategy templates for spread analysis, and everything successful between.

Each 1 has been specially developed by our squad and the Ahrefs assemblage to prevention you time, and assistance you make contented that really works.

So, get your bookmark buttons astatine the ready…

If your occupation is creating content, past I’m definite you’ll person deed 1 oregon 2 originative walls successful your time.

Content templates tin propulsion you retired of that rut, giving you ideas connected the formats your assemblage expect to spot erstwhile they’re searching definite kinds of queries.

1. Blog formats

We’ve enactment unneurotic six blog station templates to assistance you determination past the blank-page. Unless you’re penning a free-flowing deliberation piece, oregon a portion of deep-research, chances are your contented volition travel a definite benignant of format.

Grab your six contented templates here:

1. The database station template
2. The rival examination template
3. The expanded explanation template
4. The contrarian thought-leadership template
5. The beginner’s usher template
6. The step-by-step usher template

2. Content briefs

When it comes to planning, having examples of antithetic outlines and briefs is similar having a buffet of contented components—you tin premix and lucifer the astir invaluable parts to make your perfect contented template.

Bookmark these six content little templates:

1. Ahrefs’ content little template
2. Draft.dev’s technical contented little template
3. Freshpaint’s product-focused contented little template
4. Fio Dossetto’s ABCD contented little template
5. Deel’s marketing-focused contented little template
6. Omniscient Digital’s conversion contented little template

3. Content outlines

Download Bill Widmer’s content outline template shown below. It maps retired everything from keyword targeting, contented structure, and USPs, to different important elements similar hunt intent.

Download the template

4. Content plans

Rabbit-holes, tangents, investigation paralysis—I’m blameworthy of them all.

If you’re similar me, processing a program for your contented tin beryllium made a full batch easier with a step-by-step content program template. Luckily Josh has made a large 1 for you to follow.

Download the template here

Content strategy templates

Building a contented strategy isn’t a one-and-done job. Brands, audiences, algorithms—they each change. With everything shifting astir you, having reliable frameworks is simply a must. They tin assistance you focus, and enactment your vigor into the areas that really matter.

5. Content selling strategies

I’ll beryllium honest. Coming up with BuzzSumo’s contented strategy each 4th utilized to springiness maine insignificant bosom palpitations. “You’re conscionable selling SaaS, you’re not redeeming lives.” I’d chant, arsenic I cobbled unneurotic immoderate KPIs. If I’d had Josh’s content selling strategy template connected hand, I’d person felt a batch much assured successful my strategizing.

Grab his template here

6. Content audits

One of the champion things you tin bash for your contented is springiness it a 2nd (or third, oregon fourth) accidental astatine ranking. But archetypal off, you request to find which articles are worthy resurrecting. Follow Josh’s content audit template to prioritize your contented efforts.

You tin besides travel his nifty, content audit quiz below.

7. Content maps

A contented representation is similar having a paper for your buyer’s journey—it shows you precisely what contented to service up astatine each stage, for each benignant of customer. It’s the papers that tin assistance you crook casual readers into die-hard fans.

Get ace targeted with persona-specific copy, oregon make contented that speaks to everyone—just travel Mattheusz’s content representation template for much ideas below.

Download the template

8. Content spread analysis

There’s thing amended than uncovering retired that your apical rival has dropped the ball. Swoop successful connected contented gaps with Despina’s awesome content spread investigation template.

Download the template here

To get the implicit astir retired of this contented template, ticker Despina’s useful walkthrough:

9. Marketing plans

Marketing plans tin rapidly snowball into large, unwieldy, directionless documents—if you’re not careful. That’s wherefore Josh built this incredibly elemental one-page contented marketing program template.

Download the template here

10. Keyword strategy

Having a keyword strategy is captious for staying connected task, and not getting caught successful prime overload. Take it from idiosyncratic who does a lot of keyword research. Josh has got you covered with a elemental keyword strategy template that volition support you connected apical of the astir important metrics.

Download the template here

11. Keyword mapping

When you keyword map, you radical keywords into topics and delegate them to pages. It’s similar the contented mapping we covered earlier—only done the lens of SEO.

Grab our contented template, wherever you tin representation your keywords, grounds your actions, and tag successful your squad mates to collaborate.

Download the template

12. SEO plan

Download our proven SEO plan, based connected however we bash things present astatine Ahrefs. It’ll assistance you find the close keywords, physique links, and way your results each successful one place.

Download the template.

Here’s Josh walking you done however to use it:

13. SEO strategy

Creating an SEO strategy is different 1 of those tasks that tin beryllium intimidating to tackle–even for marketers that person been astir the block. Download our template, and travel on with our blog for tips connected however physique your SEO strategy from the crushed up.

Download the template.

14. SEO checklists

My spouse and I person waged an ongoing warfare implicit to-do lists. He despairs astatine the information I don’t support an ongoing list, but I don’t spot the worth successful having a database that never ends. Where is the structure? What bash you prioritize? And, astir importantly, however bash you get immoderate restitution if the database is never done?!

I consciousness the aforesaid astir about SEO checklists retired there. They’re a jumble of tasks that tin aggregate into a forever-list if not personalized, and prioritized.

This is precisely wherefore we created thing better—a afloat customizable SEO checklist.

It’s designed to accommodate to your site, not the different mode around. If you agree then…

Grab the Google Sheets template

(p.s. your downloads would assistance my lawsuit no end)

15. Competitive analysis

While it’s not ever bully to beryllium looking implicit your shoulder, keeping ticker connected your contention tin springiness you pointers connected which absorption to instrumentality your strategy in.

My favourite portion astir this competitor analysis template is the “Ghost shopping” element. In a erstwhile job, my colleagues formed a squad and went undercover to demo rival products and make broad “battle cards”. It was full-on SaaSpionage.

You don’t person to spell creating a fake sanction oregon backstory similar my ex-colleagues (that past spot was astir definitely unnecessary), but periodically updating this accusation tin assistance you capable the gaps, and get up of the market.

Download the template

Content organisation templates

Distribution is 1 of the astir cardinal parts of contented marketing. One of my favourite quotes connected contented organisation comes from Andy Crestodina:

Every portion of contented should beryllium created with a promotion plan…with each portion of content, you request to person immoderate conception of however it’s going to get traction. If it’s not search, it should beryllium thing else. Not each taxable is being searched for. But with immoderate you’re making, don’t hold until it’s unrecorded earlier you commencement reasoning astir however to beforehand it. That’s too late. 

I deliberation we tin each hold that organisation is besides 1 of the hardest parts of marketing. For that reason, we’ve tried to simplify things for you with the pursuing 2 contented selling templates.

16. Press releases

This contented selling template makes it casual to make a nonrecreational press release with a clear, structured format that covers each the essentials—from header to boilerplate. It besides helps you stock your quality successful a no-nonsense way, with a template and illustration outreach email, which volition assistance you drawback the attraction of media outlets and your audience.

Download the template.

17. Outreach

Our nexus prospecting template volition assistance you support connected apical of your SEO outreach efforts. You’ll person the name, email, domain rating, and run connected record truthful you’ll cognize arsenic and erstwhile to cheque backmost successful with collaborators.

Grab the template.

Content measurement templates

Numbers. Ew. Who really likes them? There’s a crushed I went into content people! Measuring the occurrence of your enactment tin beryllium a slog. Luckily the remainder of the Ahrefs team—and the Ahrefs community—have your backmost with casual reporting templates…

18. SEO reporting

Good SEO reports springiness you wide insights and a logical summary of the work. After reviewing and discussing SEO reports from consultants, in-house teams, and agencies with experts successful the Ahrefs Insider community, the Ahrefs squad created an SEO study template. It’s designed to beryllium a coagulated starting constituent that you tin tweak and grow to acceptable your needs.

Download the template

19. SEO audits

Looking to amended your website’s SEO but don’t cognize wherever to start? Use our free SEO audit template to find SEO issues that request fixing.

Download the template

20. PR report

This contented selling template comes from yours truly. I spoke with a radical of bread-and-butter PRs astir what it takes to make a large PR report, and they were benignant capable to stock immoderate examples and contented templates. In this blog, you’ll find 8 antithetic templates, including:

• Exec-friendly one-pagers
• PR supplement templates
• Monthly deep-dive templates
• Campaign wrap-ups
• Live sum dashboards
• Ongoing sum templates
• Quarterly study templates

Plus our precise ain template, which amalgamates each of the champion bits from the Ahrefs community.

Download the template here.

21. SEO reporting dashboards

Creating an SEO reporting dashboard is often an easier mode to stock your SEO show results than a text-heavy SEO report. Here are 3 unrecorded Looker Studio templates you tin trust connected to pass the affirmative interaction of your contented and SEO.

Grab Ahrefs Site Explorer dashboard template

Copy Ahrefs’ Rank Tracker dashboard template

Grab John Reinesch’s marque postulation template

Wrapping up

The much vigor you determination into reinventing the instrumentality for each portion of content, the little you person for the originative enactment that really makes an impact. That’s wherefore contented selling templates are a must—not conscionable a shortcut.

Grinding done tedious, repetitive tasks is nary badge of honor. Using these contented templates, you tin streamline the busywork, reclaim your time, and refocus connected creating much of the good stuff.