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Pay-per-click (PPC) advertizing is 1 of the astir effectual paid channels helping businesses summation visibility and physique awareness.
If you’d similar to larn astir the authorities of PPC successful 2025, find the latest information connected PPC usage, astir utilized advertisement platforms, and PPC benchmarks, we’ve curated a database of 24 indispensable PPC statistic to assistance you reply these questions.
General PPC Statistics
- Among surveyed pay-per-click (PPC) marketers, Google (98%), Facebook (76%) and Instagram (70%) are the astir wide utilized advertizing platforms (Statista)
Here’s a afloat breakdown:
Digital Advertising Platform Share of PPC Professionals Google (excluding YouTube) 98% Facebook 76% Instagram 70% Microsoft (Bing) 67% YouTube 67% LinkedIn 48% TikTok 31% Pinterest 24% Amazon 17% X (Twitter) 15% Reddit 11% Apple Search 11% Snapchat 9% Quora 4% Yandex 2% Baidu 1% Yahoo! Japan 1% Other 6% - Among PPC practitioners with a monthly fund betwixt $50K and $500K, Google, Facebook, and YouTube are the apical 3 astir utilized advertizing platforms (PPCsurvey)
Here are the nonstop numbers:
Ad Platform Adoption ($50K – $500K PPC budget) Google (excluding YouTube) 99% Facebook 79% YouTube 75% Instagram 74% Microsoft (Bing) 73% LinkedIn 46% TikTok 28% Pinterest 20% Amazon 15% X (Twitter) 11% Reddit 10% Apple Search 7% Snapchat 6% Quora 4% Yandex 1% Baidu 1% Yahoo! Japan 1% Other 8% - 73% of B2C marketers stated their enactment utilized PPC advertizing successful the past 12 months (Content Marketing Institute)
- 64% of B2B selling professionals accidental they utilized PPC advertizing astatine their enactment successful the past year, which is lone down the usage complaint of societal media advertizing astatine 73% (Content Marketing Institute)
- 93% of marketers accidental pay-per-click (PPC) arsenic a selling transmission is “effective” oregon “highly effective”, making it the 2nd astir effectual transmission aft contented selling (96%) (eMarketer)
- Only 10% of surveyed selling professionals place PPC arsenic a superior absorption for their fund allocation (eMarketer)
- Among surveyed selling specialists worldwide, 49% assertion it became harder managing PPC campaigns contiguous than 2 years agone (PPCsurvey)
- Among in-house teams, the mean monthly PPC walk is $950,000, portion freelancers usually negociate an advertisement fund of astir $575,000 per month (PPCsurvey)
Here are the nonstop numbers:
Monthly PPC spend In-house Freelancer More than $3M 5% 3% Between $500K and $3M 14% 10% Between $50K and $500K 41% 38% Between $5K and $50K 29% 33% Under $5K 11% 16% - According to surveyed B2B marketers, PPC advertizing ranks arsenic the astir effectual paid transmission for contented selling activities, with 61% of respondents citing it arsenic effective, followed by societal media advertizing (49%), and sponsorships (48%) (Content Marketing Institute)
Search Ads Statistics
- Paid hunt spending successful the US is estimated to scope $124.59 billion successful 2024, showing an 11.1% year-over-year summation (eMarketer)
- The mean cost-per-click for advertisements connected Google ads stood astatine $1.16 (eMarketer)
- The mean outgo per click for hunt ads crossed aggregate industries connected Amazon was $1.50 (eMarketer)
- The mean benchmark bounce complaint for paid hunt is 43.9% (Contentsquare)
- The mean click-through complaint for Google hunt ads is 3.17%, based connected information collected from aggregate industries (WordStream)
- On average, paid hunt campaigns are reported to make a conversion complaint of 2.55% (Contentsquare)
- Paid hunt accounts for 29.7% of full media advertisement spending successful the US (eMarketer)
- Analysis of implicit 43 cardinal website visits recovered that paid hunt accounts for 23% of postulation share, down nonstop (27.6%) and integrated hunt (26.7%) (Contentsquare)
- The stock of caller visitant postulation attributed to paid hunt is 27.6%, which is much than immoderate different selling transmission (Contentsquare)
- Paid hunt accounts for 39.5% marketplace stock of integer advertising, much than immoderate different advertizing format (display, video oregon audio) (IAB)
- In the US, Google dominates the hunt advertizing market, accounting for 50.5% of the full hunt advertisement spending (eMarketer)
- Amazon’s stock of the wide hunt advertisement spending successful the US is 22.3% (eMarketer)
- 75.78% of Google’s gross came from advertizing successful Q1-Q3 2024 (Alphabet)
AI Use for PPC Statistics
- 75% of PPC professionals accidental they usage generative AI astatine slightest “sometimes” for penning ads. Other communal usage cases see keyword probe (60%) and penning emails (52%) (PPCsurvey)
Here are the nonstop numbers:
Use Case Share of PPC Professionals Who Use AI astatine Least “Sometimes” Writing ads 75% Keyword research 60% Writing emails 52% Audience research/analysis 48% Writing/editing scripts 45% Landing leafage optimization 41% Generating insights and suggestions 41% Strategy 38% Campaign creation 38% Reporting 31% - Among PPC professionals that usage AI astatine slightest “sometimes” for penning emails, 71% assertion they’re satisfied with results generated by AI (PPCsurvey)
Use Case Share of PPC Professionals Satisfied with AI Results Writing emails 71% Writing ads 69% Writing/editing scripts 64% Keyword research 59% Landing leafage optimization 55% Strategy 52% Campaign creation 52% Reporting 51% Audience research/analysis 51%
The station 24 Up-To-Date PPC Statistics to Know appeared archetypal connected Backlinko.
