25 Types of Content You Can Use for Content Marketing

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Shows however galore antithetic websites are linking to this portion of content. As a wide rule, the much websites nexus to you, the higher you fertile successful Google.

Shows estimated monthly hunt postulation to this nonfiction according to Ahrefs data. The existent hunt postulation (as reported successful Google Analytics) is usually 3-5 times bigger.

The fig of times this nonfiction was shared connected Twitter.

What benignant of contented should you make for your contented marketing?

From blog posts to memes, larn the 25 antithetic types of contented you tin usage for your contented selling strategy.

Blog posts are a large mode to amended your assemblage and “sell” what you bash successful the process.

Example

Our list of escaped keyword probe tools features 4 of our own tools.

Ahrefs' station  connected  escaped  keyword probe   tools

How to marketplace them

If you privation accordant postulation to your blog posts, constitute astir topics radical hunt for connected Google and use SEO to fertile high.

How tin you find these topics?

Look astatine which of your competitors’ posts get the astir integrated hunt traffic.

Here’s how:

  1. Go to Ahrefs’ Site Explorer
  2. Enter a fashionable manufacture blog
  3. Go to the Top pages report
  4. Toggle SERP titles on 
Top pages report, via Ahrefs' Site Explorer

Videos are a large mode to scope a wide assemblage and amusement your merchandise oregon work successful action.

Example

Our video connected lesser-known nexus gathering tactics shows however you tin execute them with the assistance of our toolset.

How to marketplace them

If you’re starting retired with nary audience, the champion mode to make postulation to your videos is to fertile precocious connected YouTube. You tin bash this by targeting topics radical are searching for connected YouTube.

Here’s however to find these topics:

  1. Go to Ahrefs’ Keywords Explorer
  2. Switch the tab to YouTube
  3. Enter 1 oregon a fewer applicable keywords
  4. Go to the Matching presumption report
Finding "YouTube" keywords, via Ahrefs' Keywords Explorer

Podcasts are a large mode to physique marque awareness, scope a wide audience, and web with manufacture experts.

Example

In lone six months, HubSpot’s “Marketing Against the Grain” podcast deed 70,000 monthly downloads—many of whom are marketers and imaginable customers.

How to marketplace them

A fewer ideas to get the connection retired for your podcast:

  • Record your podcast arsenic a video truthful it tin beryllium uploaded connected YouTube (instead of conscionable having it in audio)
  • Share snippets of your podcast connected societal media (here’s an example)
  • Be a impermanent connected different podcasts
  • Transcribe your podcast and send highlights to journalists 

How-tos are a large mode to thatch your assemblage to lick problems measurement by measurement with your merchandise oregon service.

Example

Our article connected keyword optimization shows however to implicit the process with our toolset.

Ahrefs' blog station  connected  keyword optimization

How to marketplace them

The champion mode is to fertile your how-tos connected Google and make accordant hunt traffic. To bash this, people “how to” keywords.

Here’s however to find them:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter 1 oregon a fewer applicable keywords
  3. Go to the Matching terms report
  4. In the Include filter, adhd “how”
Finding "how to" keywords, via Ahrefs' Keywords Explorer

Guides are a large mode to present your assemblage to a circumstantial taxable and insert your merchandise oregon work successful the process.

Example

Our beginner’s usher to method SEO explains everything you request to cognize astir method SEO, including however to usage our toolset to hole method issues.

Ahrefs' usher  to method  SEO

How to marketplace them

The champion mode is to fertile your guides precocious connected Google. Here’s however to find guide-related topics:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter 1 oregon a fewer applicable keywords
  3. Go to the Matching terms report
  4. In the Include filter, adhd “what”
Finding "guide" keywords, via Ahrefs' Keywords Explorer

Sidenote.

Not each of this volition beryllium guide-related keywords (e.g., “what does seo basal for”), truthful marque definite you analyse the SERPs first.

Newsletters are a large mode to physique an assemblage whom you tin scope retired to immoderate time. They’re besides large for distributing content.

Example

We nonstop a weekly newsletter to 200,000 radical that features contented from our blog and elsewhere.

Example of an Ahrefs' Digest issue

How to marketplace them

The champion mode is to promote radical to opt successful for the newsletter erstwhile they’re already consuming your content. You tin bash this via a elemental opt-in (like us) oregon with an inducement (via the different contented formats successful this post).

Ahrefs' subscribe box

Don’t conscionable riff disconnected a database of items; grow your listicles with circumstantial steps. This volition let you to “sell” your merchandise oregon work naturally.

Example

Our listicle connected driving postulation to your website shows however you tin usage our toolset successful antithetic tactics.

Ahrefs' blog station  connected  driving postulation   to your website

How to marketplace them

Like different blog station formats, the champion mode is to fertile your listicle precocious connected Google. Here’s however to find imaginable list-based topics:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter 1 oregon a fewer applicable keywords
  3. Go to the Matching terms report
  4. In the Include filter, adhd list-based keywords similar “ideas, tips, tools, things, strategies, tactics, list”
Finding "listicle" keywords, via Ahrefs' Keywords Explorer

Usually <100 pages, ebooks enactment arsenic large incentives to promote visitors to opt successful to your email list.

Example

To get a escaped transcript of Intercom’s book connected marketing, it requires prospects to capable successful applicable details (e.g., name, email address, and more).

Intercom's opt-in container  for its book

How to marketplace them

Create a dedicated landing leafage for your ebook that’s designed to seizure email addresses. You tin past nexus to this landing leafage from your blog posts oregon tally ads to it.

Physical books are mostly regarded arsenic high-value and awesome that the marque is superior astir contented and education.

Example

The launch of our caller SEO publication for beginners generated a affirmative reception.

How to marketplace them

The champion mode to marketplace a publication is word of mouth. To get the flywheel going, tally a giveaway of your book.

We’ve published an SEO publication for beginners—and we’ve 100 hardcover copies to springiness away! 🥳

To people a copy:

1️⃣ Like + RT this post

2️⃣ Leave a remark telling america erstwhile + wherefore you started learning SEO

**Note: This giveaway closes April 15, 12am EST. Good luck!** pic.twitter.com/COCfOFPdKi

— Ahrefs (@ahrefs) April 11, 2023

Checklists are a large mode to thrust tons of hunt postulation and insert your merchandise oregon work arsenic portion of the checklist. They tin besides enactment good arsenic a contented upgrade.

Example

Our SEO checklist ranks successful presumption #2 and generates a batch of hunt traffic.

Ahrefs' SEO checklist station  ranks successful  presumption   #2, via Ahrefs' Keywords Explorer

How to marketplace them

The champion mode is to fertile your checklist precocious connected Google. Here’s however to find imaginable checklist topics:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter 1 oregon a fewer applicable keywords
  3. Go to the Matching terms report
  4. In the Include filter, adhd “checklist”
Finding "checklist" keywords, via Ahrefs' Keywords Explorer

Like checklists, templates are a bully mode to “insert” your merchandise oregon work into the process. They besides enactment good arsenic lead magnets.

Example

Our guide to keyword strategy offers a escaped template for anyone to copy.

Ahrefs' usher  to keyword strategy

How to marketplace them

Don’t make templates nary 1 wants. Make definite radical are looking for it. You tin bash this by looking for templates radical are searching for.

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter 1 oregon a fewer applicable keywords
  3. Go to the Matching terms report
  4. In the Include filter, adhd “template”
Finding "template" keywords, via Ahrefs' Keywords Explorer

Since the extremity of a achromatic insubstantial is to amusement indispensable information and facts to explicate wherefore a merchandise is the champion connected the market, it tin enactment arsenic a pb magnet for prospects who are funny successful learning much astir your product.

Example

Ultimaker, a 3D printer manufacturer, gathers interaction accusation from an assemblage funny successful the existent outgo of owning a 3D printer.

3D printing achromatic  insubstantial  from Ultimaker

How to marketplace them

Create a dedicated landing leafage for your achromatic paper. You tin past nexus to this landing leafage from your blog posts oregon tally ads to it.

Social media posts are large for expanding marque awareness, reaching a broader audience, and gathering a pursuing funny successful your brand, content, product, oregon service.

Example

Ahrefs posts regularly connected Twitter, including threads.

Find low-competition keywords successful 3 steps 🔍

Building a caller website and looking to fortify your nexus profile? Capture low-hanging keywords.

You tin find them utilizing an SEO instrumentality featuring a trouble score—like Ahrefs’ Keyword Difficulty.

Follow these steps 👇

— Ahrefs (@ahrefs) April 10, 2023

How to marketplace them

Each societal media level has its ain rules, culture, and media benignant (e.g., short-form videos connected TikTok, carousels connected LinkedIn, long-form connected Twitter). Learn what they are and make contented that matches what radical connected the level privation to see.

14. Illustrations and infographics

Illustrations and infographics are large ways to condense text, concepts, and ideas into a shareable form. They besides enactment large connected societal media.

Example

Our post connected however to get connected the archetypal leafage of Google features a flowchart.

Flowchart connected  however  to get   connected  the archetypal  leafage   of Google

How to marketplace them

Create illustrations and infographics that radical privation to see. You tin bash this by pursuing the TRUST formula:

  1. Find a Trending topic
  2. Do Research and investigation to find absorbing data
  3. Present a Unique takeaway 
  4. Create a Simple visual
  5. Promote Tactically

Free tools are a large mode to fto customers test-drive your merchandise oregon service.

Example

Our backlink checker is 1 of the galore free SEO tools we offer.

Ahrefs' escaped  backlink checker

How to marketplace them

Don’t conjecture what tools radical want. Create them based connected what radical are searching for:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter 1 oregon a fewer applicable keywords
  3. Go to the Matching terms report
  4. In the Include filter, adhd “tool, tools, checker, calculator”
Finding "tool" keywords, via Ahrefs' Keywords Explorer

Courses are a large mode to amended your audience, particularly astir however to usage your merchandise oregon usage your merchandise to lick their problems.

Example

Our SEO people for beginners teaches the basics of SEO utilizing Ahrefs.

Ahrefs' SEO people   for beginners

How to marketplace them

Similarly, you’ll privation to make courses for topics that radical are searching for:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter 1 oregon a fewer applicable keywords
  3. Go to the Matching terms report
  4. In the Include filter, adhd “course”
Finding "course" keywords, via Ahrefs' Keywords Explorer

Case studies tin beryllium an effectual nudge for turning a imaginable into a customer.

Example

Recruiting bundle Lever has hundreds of lawsuit studies based connected lawsuit size and industry.

Lever's lawsuit    lawsuit  studies

How to marketplace them

The champion mode is to adhd them to your website truthful visitors tin navigate there.

Lever's navigation to its lawsuit  studies

They tin besides beryllium utilized arsenic portion of your income process.

Testimonials are a large mode to adhd societal impervious to your website.

Example

We person a rolling carousel of testimonials connected our homepage, separated by our lawsuit profiles.

Testimonials from blessed  Ahrefs customers

How to marketplace them

The champion mode is to enactment them connected your homepage.

Webinars are a large mode to make leads oregon onboard customers.

Example

We chiefly usage webinars arsenic onboarding astatine Ahrefs.

The email that Ahrefs sends to invitation  radical   to the onboarding webinar

How to marketplace them

The circumstantial promotion strategy volition beryllium connected your goals for webinars:

  • If you’re utilizing them arsenic onboarding for caller oregon existing customers, you tin beforehand them via your email list.
  • If you’re utilizing them for lead generation, see partnering with experts and influencers successful your niche truthful they tin beforehand them to assorted audiences.

Quizzes are a large mode to acquire links, physique marque awareness, and conception your audience.

Example

Todoist runs a quiz connected the champion productivity methods.

Todoist's productivity methods quiz

How to marketplace them

Add them to your website truthful visitors tin navigate and find them.

Todoist's navigation to its productivity methods quiz

Interactive forms of content, similar games, let prospects and customers to play with content. They’re a large type of contented to pull backlinks.

Example

Swedish fiscal institution Advisa created a game to indirectly remark connected the British lb aft Brexit was confirmed.

Brexit autobus  game

How to marketplace them

The champion mode is to transportation your interactive contented to applicable quality websites. 

Interviews are a large mode to make adept contented and pat into different people’s audiences. They tin beryllium successful immoderate format: video, audio, or text.

Example

Our main selling officer, Tim Soulo, interviews adept SEOs and marketers for our customers-only community:

Ahrefs' interrogation  series, "This Never Happened"

How to marketplace them

Promote your interrogation via your email list. You should besides promote your impermanent to beforehand the interrogation to their audience.

Slide decks are usually created for conferences and enactment good arsenic thought leadership. 

Example

This is simply a presumption from Tim astatine BrightonSEO, an SEO conference.

How to marketplace them

After your presentation, upload your descent decks connected SlideShare.

Primarily for societal media, memes are a large mode to prosecute with your audience.

Example

Fast-food edifice Wendy’s is good known for posting memes connected Twitter.

How to marketplace them

Since memes are chiefly for engaging with your audience, the champion mode is to station them connected the societal media level you’re utilizing to prosecute with said audience.

25. User-generated content

User-generated contented (UGC) is simply a large mode to physique and prosecute with your audience.

Example

Every station and reply successful our customers-only assemblage is UGC and contributes to its engagement and activity.

Posts and comments from members successful  Ahrefs' community

How to marketplace them

Rather than marketplace UGC, a amended mode would beryllium to fig retired however to make much of it. For example, we’d privation much enactment successful our assemblage (and truthful more UGC).

While there’s nary surefire mode to bash this, 1 thing’s certain—you person to beryllium a marque that your customers love. That means creating an astonishing merchandise and providing large lawsuit service.

Beyond that, you’ll besides privation to marque things exclusive truthful your customers consciousness similar they’re portion of an invite-only community. For example:

  • Our interrogation series, “This Never Happened,” is live, and the signaling is lone disposable to our assemblage for 24 hours.
  • Adidas Yeezys are constricted edition, and you can’t get them anyplace else.
  • To motorboat his cocoa brand, Feastables, MrBeast embedded 10 aureate tickets that correspond the accidental to beryllium featured successful a MrBeast video, remaking Willy Wonka’s Chocolate Factory successful real life.

Learn more

Looking to larn much astir contented marketing? Check retired these resources:

Any questions oregon comments? Let maine cognize on Twitter.

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