Want to larn astir the authorities of blogging successful 2024? What are the benefits of blogging to businesses? What are the astir fashionable blogging formats?

Keep speechmaking arsenic we volition screen answers to these questions and much with a curated database of 29 up-to-date blogging statistic to cognize successful 2024.

Click for a circumstantial section:

• General Blogging Statistics
• Benefits of Blogging Statistics
• Blogging Content Statistics
• AI Adoption successful Blogging Statistics

General Blogging Statistics

1. 76% of B2C marketers assertion to person utilized blogs to administer contented successful the past 12 months, making it the 2nd astir fashionable organisation transmission down integrated societal media (Content Marketing Institute)
2. 79% of B2B marketers usage blogs to administer contented (Content Marketing Institute)
3. An estimated 6 cardinal blog posts are published each time (WebTribunal)

   

4. The full fig of bloggers worldwide stands astatine 104 million, including 32 cardinal successful the US unsocial (WebTribunal)
5. Users make astir 70 cardinal posts connected WordPress unsocial (WordPress)
6. Tumblr hosts much than 600 cardinal blogs (Tumblr)
7. 83% of net users assertion to work blogs astatine slightest erstwhile a period (HubSpot)

   

8. Social media (92%), email selling (67%) and SEO (66%) are the astir fashionable channels to beforehand blog contented (Orbit Media)

Benefits of Blogging Statistics

Do blogs thrust results? What’s the show of blogs compared to different channels? Check retired these stats connected the benefits of blogging.

8. 82% of bloggers study astatine slightest “some results” from their blogs. 26% of respondents assertion blogs present “strong selling results”. (Orbit Media)
9. Bloggers who adhd video oregon audio study much commonly “strong results” with their blog show – 34% and 38%, respectively vs. an mean of 26% (Orbit Media)

   

10. 44% of surveyed tech marketers accidental blog arsenic a organisation transmission produces the champion results for their organization, much than email oregon integrated societal media platforms (Content Marketing Institute)
11. 70% of marketers accidental blog posts are the astir effectual contented benignant erstwhile utilized for request procreation successful the aboriginal signifier (awareness), much than immoderate different contented benignant (Content Marketing Institute)
12. According to 31% of marketers and concern owners, short-form articles arsenic a contented format thin to execute the best. Another 24% of respondents accidental long-form blog posts are the astir effectual erstwhile it comes to contented accumulation (Semrush)

Blogging Content Statistics

What are the elements of high-performing blog posts? What’s the emblematic connection count? What are the astir fashionable contented formats? Here are immoderate stats.

13. The emblematic magnitude of a blog station is 1427 words (Orbit Media)

    

14. 61% of bloggers typically people contented betwixt 500 and 1500 words long. Only 14% of blogs typically people 2000+ connection posts (Orbit Media)
15. Nearly fractional (47%) of bloggers people each week oregon aggregate times per month. Only 3% of bloggers opt for a regular publishing docket (Orbit Media)
16. How-to articles (76%) and lists (55%) fertile arsenic the astir fashionable blogging formats (Orbit Media)

    

    Here are the nonstop numbers:

    Blogging Format Share of Bloggers (Who Published successful the Last 12 Months)

    How-To Articles	76%
    Lists	55%
    News and Trends	47%
    Guides and Ebooks (Long Form)	47%
    Opinion	43%
    Gated Content	30%
    Interviews	26%
    Infographics	26%
    Roundups	23%
    Webinars	20%

17. On average, it takes 3 hours 51 minutes to constitute a blog station (Orbit Media)
18. Blog posts that featured 7 oregon much images received 55% much backlinks than those without immoderate ocular contented (Semrush)
19. 50% of bloggers assertion to see statistic successful their emblematic blog posts. Other communal elements see contributor quotes (36%), video (24%) (Orbit Media)

    

20. More than 9 successful 10 (92%) bloggers accidental they adhd images to their blog posts (Orbit Media)
21. Nearly fractional (47%) of bloggers assertion to person published archetypal probe successful the past 12 months (Orbit Media)
22. 74% of bloggers study updating their aged blog contented (Orbit Media)

    

23. According to 45% of surveyed marketers and concern owners, “researching and adding applicable keywords successful summation to the superior keywords” helps amended their blog rankings (Semrush)
24. 45% of marketers and concern owners assertion that “analyzing and addressing lawsuit questions successful blog posts” boosts their rankings (Semrush)
25. Blog posts that see astatine slightest 1 video make 70% much integrated postulation than those without (Semrush)

    

26. Blogs with reasonably easy-to-read substance thin to execute amended than those that are little readable – successful a illustration of high-performing blogs 33.45% were “easy to read” vs. 16.73% which were “difficult to read” (Semrush)

AI Adoption successful Blogging Statistics

AI adoption is connected the emergence and the blogging manufacture is nary exception. Check retired these stats to cognize wherever AI is utilized among bloggers.

27. 65% of bloggers usage AI astatine slightest sometimes (Orbit Media)

    

28. AI is utilized by 43% of bloggers to make ideas. Other communal AI usage cases among bloggers see penning headlines (29%), outlines (28%) (Orbit Media)

The station 29 Up-To-Date Blogging Statistics appeared archetypal connected Backlinko.