The astir arguable World Cup ever is underway and expected to beryllium the most-watched sporting lawsuit successful the satellite until the adjacent 1 successful 2026. This is wherefore the marketers are retired successful force. To that end, present are immoderate important World Cup selling statistics.

• 19: World Cup tourney sponsors.
• $7.5 billion: Total revenues for lawsuit organizer FIFA.
• 7 and 69: Tournament and squad sponsors contacted by Bloomberg News based successful places wherever quality rights disapproval was wide — the U.S., Canada and successful Europe.
• 0: Tournament sponsors changing planetary advertizing to bespeak concerns for quality rights.
• 20: Sponsors of nationalist teams who expressed their committedness to quality rights and declined to disclose if their selling mightiness change.
• 13: Sponsors of nationalist teams who said they would alteration their marketing.
• 67: Percentage of shot fans who deliberation brands are much appealing erstwhile they enactment successful sports sponsorships versus 52% of the wide population. (Nielsen)
• 59: Percentage of shot fans worldwide who volition bargain a sponsor’s merchandise implicit a rival’s equivalent versus 45% of the wide population. (Nielsen)
• 56: Percentage of shot fans worldwide apt to pass themselves astir brands that sponsor sporting events versus 39% of the wide population. (Nielsen)

Influence

• 1 successful 2: Average fig of radical successful 34 nations readying to ticker who expect to bargain World Cup merchandise. (Ipsos)
• 75, 73 and 68: Top 3 percentages, by federation (China, Indonesia and India), of those who expect to bargain World Cup merchandise. (Ipsos)
• 0: Number of those nations with teams participating successful the World Cup. (Ipsos)

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Audience and awareness

• 5 billion: Number of radical who volition ticker immoderate of the World Cup. (Nielsen)
• 95: Percentage of sports fans worldwide alert of the World Cup (Highest of immoderate event). (Nielsen)
• 9: Percentage of Australian colonisation unaware of the World Cup (Highest). (Ipsos)
• 62: Percentage of U.S. colonisation unaware of the World Cup (Lowest). (Ipsos)
• United States: Location of the 2026 World Cup. 
• 3,587,538: All-time highest attendance astatine the World Cup, held successful 1994 successful the U.S.

Planning to ticker

• 79: Percentage of Argentinian colonisation readying to ticker (Highest successful world). (Ipsos)
• 24: Percentage of U.S. colonisation readying to ticker (lowest) (Ipsos)

Watching astatine enactment

• 57: Average percent of 34 nations’ colonisation who accidental they volition ticker astatine enactment (Ipsos)
• 82: Percentage of Indonesian colonisation who accidental they volition ticker astatine enactment (Highest) (Ipsos)
• 22: Percentage of Japanese colonisation who accidental they volition ticker astatine enactment (Lowest) (Ipsos)

Skipping schoolhouse oregon enactment

• 31: Average percent of 34 nations’ colonisation who accidental they volition miss schoolhouse oregon enactment to watch. (Ipsos)
• 63: Percentage of India’s colonisation who accidental they volition miss schoolhouse oregon enactment to watch. (Highest) (Ipsos)
• 14: Percentage of Japan’s colonisation who accidental they volition miss schoolhouse oregon enactment to watch. (Lowest) (Ipsos)

Popularity with cardinal demographic

• 25: Percentage of U.S. gamers funny successful the World Cup versus 18% of the wide population. (YouGov)
• 49: Percentage of British gamers funny successful the World Cup versus 41% of the wide population. (YouGov)
• 51: Percentage of German gamers funny successful the World Cup versus 45 % of the wide population. (YouGov)

U.S. sports fans successful peculiar

• 37: Percentage of U.S. sports fans not readying to ticker immoderate World Cup games. (Alton Solon)
• 26: Percentage of U.S. sports fans consenting to wage to ticker the World Cup coverage, much than astir each European state surveyed. (Alton Solon)
• 29: Amount successful dollars U.S. fans would pay. (Alton Solon)