Free SEO tools whitethorn beryllium limited, but you tin inactive usage them to bash SEO. You conscionable request the close ones to screen your use cases.

Add these 36 escaped SEO tools to your SEO toolkit.

Monitor your website’s SEO health, spot who’s linking to you, and larn what your website is ranking for connected Google.

Ahrefs Webmaster Tools (AWT) scans your website for implicit 100 communal SEO issues that could beryllium hurting your rankings. It besides tells you what keywords you’re ranking for, who’s linking to you and from where.

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AWT doesn’t conscionable archer you what problems your tract has. It besides tells you wherefore they’re a occupation and however you tin fix them.

Find up to 100 keyword ideas astir any topic.

Keyword Generator shows you the apical 100 keyword ideas for immoderate keyword oregon operation you enter. It besides gives you important keyword data, specified arsenic hunt measurement and Keyword Difficulty.

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Toggle Questions to spot “informational” queries you tin make contented about.

Find keyword ideas from Google’s keyword probe tool.

Google Keyword Planner (GKP) is Google’s keyword probe instrumentality for Google Ads. But you tin usage it for SEO, too. It’s particularly utile for uncovering trending oregon seasonal keywords.

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Most keyword probe tools amusement you ideas based connected your effect keyword. For example, if you participate “coffee,” you’ll get ideas similar “coffee bean,” “keurig java maker,” and “coffee shops.”

GKP tin amusement you applicable keywords based connected semantics. For example, GKP suggests keywords similar “nespresso pods,” “espresso,” “french press,” and “breville barista express” adjacent though they don’t incorporate the connection “coffee.”

Find questions that look nether Google’s ‘People Also Ask’ SERP feature.

People Also Ask is simply a SERP feature that shows fashionable questions related to your hunt query. AlsoAsked pulls these questions and shows you each PAA questions related to your topic.

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Use these to find subtopics and questions that whitethorn beryllium worthy answering successful your content. For example, if you’re penning astir “how to cleanable java maker,” you whitethorn privation to reply these questions:

Find topics radical are discussing connected Reddit.

Keyworddit extracts keywords from Reddit communities, which is simply a large mode to find topics your assemblage is funny in.

For example, present are immoderate keywords from the r/bigseo subreddit:

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Keyworddit besides shows you the discourse wherever the keyword appeared:

Find trending topics to cover.

Google Trends shows the popularity of a taxable implicit time. You tin usage it to find and capitalize connected trending topics and debar creating contented astir those with waning interest.

The taxable “website templates” has been declining successful popularity over time

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Google Trends besides shows you related topics and queries that are rising successful popularity:

Cover these topics earlier different sites do.

See however hard it volition beryllium to get into the apical 10 hunt results for immoderate keyword.

Keyword Difficulty Checker shows however hard it would beryllium to fertile for a peculiar keyword, arsenic measured by Ahrefs’ Keyword Difficulty (KD) score. This people is connected a 100-point standard with zero being the easiest and 100 being the hardest.

For example, the keyword “link building” has a people of 88, which is super hard:

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Keyword Difficulty Checker shows you an estimation of however galore backlinks from unsocial websites you request to fertile successful the apical 10 for your people keyword. This is utile for getting a unsmooth thought of however overmuch enactment it mightiness instrumentality to fertile for a topic.

Improve your WordPress site’s SEO.

RankMath lets you adhd title tags, meta descriptions, OG tags, and different meta tags to your pages and posts without messing astir with code. It tin besides assistance with method issues similar URL redirects, finding and fixing dormant links connected your site, and more.

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RankMath has a broad schema markup room that you tin adhd to your posts:

Check that your leafage looks arsenic intended successful the hunt results.

This SERP Snippet Optimization instrumentality shows however your webpage volition perchance look successful Google hunt results. Just participate your projected title, meta description, and URL.

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Check the pixel counts to marque definite your title, URL, and meta statement acceptable the maximum pixel lengths:

Create structured information markup successful the JSON-LD format.

Merkle’s Schema Generator generates section business, FAQ, product, and different types of schema markup for you. This helps hunt engines amended recognize your content. Just prime the benignant of markup you want, capable successful the form, past transcript and paste onto your site.

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Click connected the “G” logo to nonstop the codification to Schema.org’s Markup Validator oregon Google’s Rich Results Test instrumentality to cheque its validity.

Detect on-page SEO issues arsenic you browse the web.

Ahrefs’ SEO toolbar shows SEO information for immoderate webpage you visit. These see the following:

• Page’s title
• Meta description
• Dates erstwhile leafage was published and modified
• Word count
• Headings
• Hreflang tags
• Canonicals
• OG tags
• Structured data
• Alt text

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Our toolbar besides checks for outgoing links:

Find backlink opportunities to immoderate website or page.

Our escaped backlink checker shows you the apical 100 backlinks pointing to immoderate website oregon webpage. This is utile for uncovering competitors’ links that you whitethorn beryllium capable to replicate. Just participate a competing website oregon webpage’s URL.

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Backlink Checker besides shows you the anchor substance for the link. This helps you recognize however a nexus was earned and tin assistance you spot opportunities easily.

Find email addresses for nexus outreach.

Hunter.io allows you to find anyone’s nonrecreational email address. Just participate the domain of the email code you’re looking for, and the instrumentality volition amusement you the database of email addresses it has found:

This is simply a large clip saver for link outreach.

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If you’re doing nexus gathering astatine scale, you tin usage Hunter.io’s bulk email finder to find and verify email addresses successful one shot.

Monitor and troubleshoot your website’s hunt performance.

Google Search Console helps you find and hole method errors connected your website, taxable sitemaps, cheque your Core Web Vitals, and more.

If you’re funny successful doing everything supra but for Bing, usage Bing Webmaster Tools instead.

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The URL Inspection instrumentality provides accusation astir Google’s indexed mentation of a circumstantial page. Enter immoderate URL and spot if determination are issues with it:

Speed up your website with a free CDN.

Cloudflare is simply a contented transportation web (CDN) that helps velocity up your website and support it from malicious attacks. It works by caching your website crossed its planetary servers truthful visitors tin load its contented from a determination nearer to them, which is faster.

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Cloudflare automatically provides a free SSL certificate for your website. This is important due to the fact that HTTPS protects your tract and is simply a tiny Google ranking factor.

Evaluate the show of your webpage.

Developed by Google, Pagespeed Insights measure your pages for Core Web Vitals similar Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Just participate your URL and Pagespeed Insights volition amusement you the appraisal score:

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Pagespeed Insights volition archer you what the contented is and however to fix it:

Optimize your images.

Shortpixel compresses, optimizes, and resizes images connected your tract audotmatically. This is utile due to the fact that ample images (in presumption of record sizes) tin instrumentality a longer clip to load and truthful interaction your page speed.

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Use the bulk optimization diagnostic to, well, optimize images in bulk.

Create a decently formatted robots.txt file.

Robot.txt generator creates a robots.txt record for you, which tells hunt engines wherever they tin and can’t spell connected your site. It’s champion signifier for each website to person 1 of these.

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Choose “Customize” to make idiosyncratic rules for assorted bots, subdirectories, etc.:

Generate hreflang tags to specify the connection and geographical targeting of a webpage.

Hreflang tags archer hunt engines similar Google astir aggregate versions of the aforesaid leafage successful antithetic languages and helps them to service the close mentation to their users. This instrumentality generates these tags for you. Just adhd your desired URLs, prime your people state and language, past click “Generate.”

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This is not a diagnostic of this tool, but erstwhile you’ve generated and implemented your hreflang tags, you tin usage Merkle’s hreflang Tags Testing Tool to spot if you’ve added it properly.

Generate sitemaps and assistance Google find your pages.

A sitemap is an XML record listing each the important contented connected your website. Any leafage oregon record that you privation to amusement up successful hunt engines should beryllium successful your sitemap. This instrumentality creates 1 for you.

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Click connected More options to customize your sitemap:

See however the browser renders a page.

View Rendered Source shows you however the browser has rendered a page’s archetypal HTML into the DOM, including modifications made by JavaScript. It’s a large instrumentality for those who request to audit oregon troubleshoot JavaScript issues.

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View Rendered Source shows the differences betwixt the earthy mentation of your codification and what is rendered.

See the apical 10 ranking pages for immoderate keyword.

SERP Checker pulls unpersonalized Google hunt results for immoderate country. Use it to spot close real-time results unaffected by factors specified arsenic location, language, and hunt history.

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For the archetypal 3 hunt results, you’ll besides spot important SEO metrics similar the fig of backlinks and referring domains, estimated hunt traffic, Domain Rating (DR), etc.

This is adjuvant for assessing the top-ranking pages and knowing wherefore these pages are ranking wherever they are.

See hunt results from immoderate location.

BrightLocal’s Local SERP Checker pulls adjacent much granular hunt results—right down to the city, town, oregon adjacent ZIP level. This is utile for local SEO.

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You tin adjacent prime Google Maps arsenic your hunt motor to spot wherever you’re ranking:

Inform your selling strategy with important selling information and analytics.

Google Analytics is simply a escaped instrumentality that gives you a full scope of information for your website. You tin parse and dissect this successful galore ways to amended your marketing.

Not galore radical similar Google Analytics 4—the existent version—but Google Analytics is inactive apt the most-used analytics tool.

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Rather than cookies, Google Analytics 4 uses instrumentality learning. This allows it to present predictive analytics, which assistance place users and actions that whitethorn pb to a purchase.

Create interactive dashboards and reports.

Google Data Studio helps marque reporting easier. It’s a large instrumentality for SEOs moving in-house oregon successful an bureau that request to make reports for clients, managers, and bosses.

It besides integrates with Google’s suite of tools, truthful it’s comparatively casual to merge information from places similar Google Search Console, Google Analytics, etc.

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Combine and link information from SEO tools similar Ahrefs to contiguous a broad study for clients oregon precocious management.

Generate search-optimized titles.

Our escaped AI rubric generator writes rubric tags for you. (Big time saver.)

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You tin prime your preferred code of dependable to make titles:

Generate SEO-friendly meta descriptions.

Our escaped AI meta statement generator writes meta descriptions for you. (An adjacent bigger time saver!)

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Like our rubric generator, you tin prime your preferred code of voice.

Run a contented audit of your website.

Our escaped WordPress plugin runs a contented audit to find underperforming pages. It besides suggests a people of enactment to amended rankings, specified arsenic rewriting oregon updating the post.

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Click the suggestions to spot elaborate recommended actions connected what to do next.

Manage however your section concern appears connected Google Search and Maps.

According to BrightLocal’s survey, 32% of SEOs deliberation a Google Business Profile is the astir important ranking origin for the representation pack. And 9% judge that it’s important for the “regular” integrated results. This instrumentality helps you negociate and acceptable up your profile

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A Google Business Profile allows you to station regular updates, which appears successful the SERPs:

Generate a unsocial Google reappraisal link.

WhiteSpark’s instrumentality helps you get much reviews connected your Google Business Profile by generating a unsocial reappraisal link. This is important as, according to the aforesaid BrightLocal survey arsenic above, 16% of SEOs deliberation reviews are the astir important ranking origin for the map pack.

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This instrumentality adjacent generates a QR codification for casual reviewing:

See however pages looked similar successful the past.

The Wayback Machine takes humanities screenshots of pages and stores them successful its database. You tin past participate immoderate URL to spot those webpages’ erstwhile versions (even presently breached ones).

This is utile for a assortment of tasks. For example, if you’re doing broken nexus building, it is adjuvant to spot what was primitively connected the dormant leafage truthful that you tin replicate it.

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Click connected Changes to spot erstwhile large changes person been made to the page. The darker the color, the larger the change:

Monitor mentions of your sanction oregon concern online.

Google Alerts volition nonstop you an email erstwhile pages notation presumption you’re tracking. This is utile for monitoring marque and rival mentions.

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You tin customize your alerts. Choose:

• How often you privation Google to nonstop you alerts
• Which sources (e.g., news, blogs, video, books, etc.)
• Language
• Location

And more.

Generate contented briefs, outlines, articles, titles, meta descriptions, code, and more

Do I request to explicate ChatGPT? You, alongside thousands of students, marketers, programmers, information scientists, are astir apt utilizing ChatGPT successful your enactment and daily life.

The quality of ChatGPT is that you tin punctual it to bash astir anything: reply questions, program your itinerary, summarize content, make content, unreal to beryllium idiosyncratic else, make code, hole your code, and more.

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Use ChatGPT to make titles and meta descriptions:

Check for online plagiarism.

Copyscape makes checking for plagiarism easy: Enter your URL and spot if the contented has been copied from oregon utilized elsewhere. This is ace utile if you’ve worked with freelance writers arsenic there’s ever a accidental they sent you plagiarized contented from AI oregon different people.

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You tin besides comparison 2 articles oregon webpages and spot however they match up:

Create human-sounding drafts with an AI chatbot.

A rival to ChatGPT, Claude is an AI chatbot from Anthropic, an AI institution started by erstwhile OpenAI employees. Whatever you bash with ChatGPT, you tin bash with Claude too.

Then, wherefore Claude implicit ChatGPT? The crushed is simple: Each chatbot (ChatGPT, Bard, Claude) is trained connected antithetic ample connection models (LLMs). So, their output volition differ.

If your extremity is to get the champion retired of AI tools, there’s thing amended than giving them the aforesaid prompts and checking to spot which tool’s output is better.

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According to integer marketer Giorgio Barillà, Claude is amended than ChatGPT astatine creating human-sounding drafts:

World’s astir utilized hunt engine.

It whitethorn not contiguous itself arsenic one, but Google is arguably the astir almighty SEO tool.

You tin usage Google to implicit a assortment of SEO tasks. For example, if you privation to fig retired hunt intent, you’ll person to look astatine the SERPs.

If we look astatine the query “best gallic press”, searchers privation to learn, not buy. Specifically, they privation to spot comparisons of the astir up-to-date ones:

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You tin usage Google hunt operators to find impermanent station opportunities, interior linking opportunities, nexus prospects, and more.

Learn astir immoderate almighty ways to usage Google for SEO successful our extended usher to Google hunt operators.

Final thoughts

Still looking for much SEO tools? Check retired these articles:

• The 9 Best Free Keyword Research Tools
• 14 Best Free Chrome Extensions for SEOs (Tried & Tested)
• The Only 8 Link-Building Tools You Need (Free & Paid)
• 8 Handpicked Competitor Analysis Tools (With Use Cases)
• 19 Content Marketing Tools to Skyrocket Growth