Similarweb is almighty for integer intelligence. But similar immoderate tool, it has limitations.

You mightiness privation deeper insights into your competitors’ contented strategies. Or request much reliable information for SEO planning. Or you’re simply looking for a much affordable solution.

I’ve spent months investigating and researching the champion Similarweb alternatives to spot however they compare.

Four tools basal retired arsenic replacements.

This usher covers the apical options for:

• Market trends
• Advanced SEO analysis
• Ad intelligence

Similarweb Limitations

While Similarweb excels astatine rival intelligence, it mightiness not acceptable everyone.

Here are immoderate cardinal limitations:

• Limited SEO and keyword research features: It lacks in-depth keyword rankings, SERP tracking, and backlink analysis, making it little effectual for SEO professionals
• Limited keyword and backlink databases: Similarweb’s databases are smaller compared to its competitors similar Semrush and Ahrefs
• Limited postulation root breakdown: It doesn’t amusement a elaborate breakdown of wherever the website gets postulation from (e.g., integrated search, societal media, referrals, email, etc.)
• No granular assemblage demographics: Unlike immoderate alternatives, Similarweb lacks elaborate demographic breakdowns, specified arsenic income level oregon interests, that could assistance with assemblage targeting

Similarweb Alternatives astatine a Glance

Before I reappraisal each instrumentality successful detail, here’s a speedy examination of the champion Similarweb alternatives:

Semrush .Trends

Best for marketers who privation elaborate rival quality and marketplace trends

Pricing: $139.95 (Semrush Pro plan) + $289 (.Trends add-on) = $428.95 per month

Semrush .Trends helps you spy connected your competitors’ postulation and uncover hidden marketplace opportunities.

It shows you however overmuch postulation your competitors get, wherever that postulation comes from, and however engaged their visitors are.

Plus, you tin usage Market Explorer to spot emerging manufacture trends earlier your competition.

Why see Semrush .Trends implicit Similarweb?

Let’s instrumentality a glance:

Here are the cardinal features included successful .Trends:

Traffic Analytics

Traffic Analytics shows you your competitors’ postulation and wherever it comes from.

It besides reveals utile SEO performance metrics, including:

• Total monthly traffic
• Top postulation sources
• Best-performing content
• Visitor engagement metrics

And you’ll get elaborate insights into website traffic and visitant behaviour that’ll assistance you refine your selling strategy.

Let maine amusement you however to usage Traffic Analytics to spy connected your competition.

Evaluate On-Site Engagement

Metrics similar pages per visit, mean sojourn duration, and bounce complaint springiness you a snapshot of what happens erstwhile visitors onshore connected the site.

Here’s what these metrics archer you astir your competition:

A precocious bounce complaint means astir visitors permission without exploring different pages. This often happens when:

• The contented doesn’t lucifer what visitors were searching for
• Pages instrumentality excessively agelong to load
• The tract isn’t mobile-friendly

On the flip side, erstwhile you spot a precocious mean sojourn duration and aggregate pages per visit, it usually means:

• Their contented keeps readers engaged
• They’ve built effectual contented funnels
• Their tract navigation makes it casual to research much content

Analyze Website Traffic Sources

Go to the “Traffic Journey” tab to recognize wherever your competitors’ website visitors are coming from and which channels are driving the astir traffic. For example, integrated search, paid search, social, oregon referrals.

What bash these metrics mean?

If you spot astir of their postulation comes from integrated hunt (like successful the screenshot above), you’ve struck gold. This usually means:

• They’ve built a coagulated instauration of SEO-optimized content
• They’re targeting the close keywords for your industry
• They’re not overly babelike connected paid traffic

Map Out the Traffic Journey

The Traffic Journey study is similar a GPS for your competitors’ visitors. It tracks their nonstop way earlier and aft they onshore connected the site.

Here’s what antithetic postulation patterns reveal:

Pattern #1: When you spot visitors flowing from Google → Your rival → Stripe (or different outgo processors), you’ve recovered a winning formula:

• Their contented matches hunt intent perfectly (thanks to a coagulated SEO strategy)
• They’ve built a high-converting sales funnel
• They’re turning integrated postulation into customers
  

  

Pattern #2: Notice tons of visitors bouncing backmost to Google.com? That’s a reddish emblem indicating:

• The contented isn’t delivering what visitors want
• There mightiness beryllium method issues causing frustration
• You’ve spotted a spread you tin capable with amended content
  

  

Discover Top-Performing Pages

Navigate to the “Top Pages” tab to place which pages connected a competitor’s tract thrust the astir traffic.

These apical pages uncover what resonates astir with their audience. This offers inspiration for your content strategy.

Let’s accidental you tally a idiosyncratic concern blog. You mightiness observe that NerdWallet’s most-visited pages are their:

• Mortgage calculator tools
• Credit paper examination guides
• Student indebtedness refinancing reviews

This tells you 3 things:

1. What benignant of contented your assemblage privation (interactive tools and examination guides)
2. Which topics thrust the astir postulation (mortgages, recognition cards, pupil loans)
3. Where to absorption your contented strategy for maximum impact

Market Explorer

Market Explorer helps you measure your marketplace size and way up to 100 competitors astatine once.

The instrumentality shows you who’s starring your industry, who’s increasing fast, and elaborate insights astir your people audience’s demographics and behavior.

Here’s what you tin bash with Market Explorer:

Get a Market Summary

The Market Summary dashboard shows you a snapshot of your chosen industry.

Let’s accidental you’re conscionable starting a concern successful the question and tourism industry. This dashboard gives you the cardinal metrics to measure the marketplace and program your strategy effectively:

Here’s what the cardinal metrics connected this dashboard mean:

• Market consolidation: Shows if a fewer large players predominate your marketplace (high consolidation) oregon if it’s dispersed crossed galore smaller sites (low consolidation)
• Market domains: How galore progressive websites vie successful your space
• Market traffic: How galore monthly visitors the full manufacture gets (and whether it’s increasing oregon shrinking)
• Market postulation cost: How overmuch you’d request to walk connected ads to get the aforesaid postulation volume
• Market size: Two cardinal numbers that matter:
  • Total Addressable Market (TAM): Your maximum imaginable assemblage size (example: “all online shoppers”)
  • Serviceable Available Market (SAM): The assemblage you tin realistically scope (example: “online shoppers successful your country”)

Analyze Audience Insights

The Audience conception provides a elaborate breakdown of your industry’s demographics, socioeconomic data, and behavioral trends.

These insights assistance you recognize your people assemblage connected a deeper level. This volition let you to tailor your selling strategies to their circumstantial needs and preferences.

Market Explorer adjacent shows elaborate assemblage socioeconomic data. For instance, their employment status, acquisition level, and household income and size.

You’ll besides spot an overview of your audience’s further interests. And what societal media they usage the most.

Strengths & Limitations

Ahrefs Site Explorer

Best for SEO professionals looking to analyse competitors’ integrated traffic

Pricing: Starting astatine $129 per month

Ahrefs’ Site Explorer is an SEO-focused alternate to Similarweb. It provides elaborate insights into competitors’ integrated postulation and SEO strategies.

Why should you see Ahrefs’ Site Explorer implicit Similarweb?

Here’s the high-level diagnostic comparison:

Now, let’s reappraisal the cardinal features Ahrefs Site Explorer offers.

View Your Competitors’ Top Pages

Site Explorer lets you place the highest-value contented connected your competitor’s website. Plus, the apical integrated keywords driving that traffic.

Use these insights to replicate their success.

Let’s accidental you’re moving a idiosyncratic concern blog that competes with NerdWallet. You tin analyse their top-performing pages to spot contented opportunities.

In this example, the owe rates leafage is 1 of the astir visited. This means that “current owe rates” is simply a high-demand taxable worthy covering connected your website.

Review the Site Structures of Your Competitors

Ahrefs’ Site Structure diagnostic shows a website’s architecture successful a histrion format with cardinal SEO metrics crossed each conception and subfolder.

This helps you analyse however competitors signifier their contented and which sections pull the astir traffic.

For example, erstwhile you analyse 1 of your competitors, you tin see:

• Which contented categories thrust the astir integrated postulation (e.g., reviews, owe guides, oregon fiscal calculators)
• The postulation show of idiosyncratic pages and subfolders
• How overmuch integrated and paid postulation each conception receives, pinpointing opportunities for contented optimization
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Strengths & Limitations

Serpstat

Best for SEOs and PPC advertisers looking for a budget-friendly instrumentality for competitor analysis

Pricing: Starts astatine $59 per month; freemium mentation available

Serpstat is simply a budget-friendly SEO and PPC quality instrumentality that analyzes competitors. It finds keyword opportunities and improves hunt rankings.

Why should you see Serpstat implicit Similarweb?

Let’s instrumentality a glance:

Analyze Any Site’s SEO

Imagine you tally a high-end salon successful Philadelphia and privation to vie with top-ranking salons similar Salon OKO.

Serpstat’s Site Analysis > Competitors diagnostic lets you comparison aggregate competitors broadside by side, showing communal keywords and missing keywords.

But what bash these metrics mean for you?

Common keywords are those you and your competitors fertile for. This tells you:

Who ranks higher, and wherever you request to improve.

For example, if your rival ranks #1 for a keyword portion you’re astatine #10, you whitethorn request to update your content.

Missing keywords are keywords your competitors fertile for that you don’t. This is an important penetration due to the fact that it tin reveal:

• High-value contented gaps and screen topics your competitors are already benefiting from
• New keyword opportunities, i.e., presumption that are already proven to make postulation successful your industry
• Keywords that competitors predominate portion your tract doesn’t amusement up astatine all, apt due to the fact that of indexing issues

Then, for each competitor’s domain, you tin entree elaborate insights, specified as:

• Domain overview report: Get a bird’s-eye presumption of their SEO performance, including full integrated traffic, keyword rankings, and estimated postulation value
• Positions and keywords: See precisely which keywords they fertile for, what presumption they’re in, and however these rankings alteration implicit time
• Top pages: Discover their highest-traffic contented and the nonstop keywords driving visitors to each leafage (perfect for uncovering contented gaps successful your ain strategy)
• Backlink profile: Analyze wherever their backlinks travel from, which pages get the astir links, and however their nexus illustration grows implicit time
• Site audit: Peek nether the hood astatine their method SEO setup, including tract structure, loading speed, and imaginable method issues you tin larn from

Why bash these insights matter?

They fto you reverse-engineer your competitors’ occurrence to amended your SEO strategy.

And find high-authority sites linked to your competitors. Then, scope retired to these websites for backlink opportunities.

Spy connected Competitors’ PPC Campaigns

Serpstat’s Ads Examples diagnostic lets you analyse your competitors’ paid hunt strategies. This helps you optimize your advertisement performance.

Here’s what you tin larn from these examples:

• See what’s moving for your competitors. Identify existent ads competitors tally and spot patterns successful messaging, offers, and calls to enactment (CTAs).
• Find best-performing keywords. View which keywords each competitor’s advertisement ranks for to place high-converting presumption worthy targeting.
• Analyze landing leafage strategies. Discover wherever rival ads nonstop users. Is it a homepage, a booking page, oregon a dedicated landing page?

Strengths & Limitations

Exploding Topics

Best for entrepreneurs and marketers needing aboriginal inclination insights to capitalize connected emerging opportunities

Pricing: Free (paid plans commencement astatine $39 per month)

Exploding Topics is simply a marketplace probe and inclination find instrumentality that identifies emerging trends earlier they peak.

While Similarweb focuses connected existing competitors, Exploding Topics helps you spot rising trends earlier they instrumentality off. The instrumentality analyzes hunt data, societal media, and startup enactment to place tomorrow’s opportunities.

Why is Exploding Topics amended than Similarweb?

Let’s instrumentality a glance:

Here are the cardinal features included successful Exploding Topics:

Discover Emerging Trends Before They Peak

Exploding Topics analyzes millions of information points from hunt engines, societal media, online discussions, and startup investments to place increasing trends.

What does this mean for you?

Let’s accidental you person an affiliate blog selling location technology. You privation to spot what’s trending to recognize which products oregon keywords person rising request earlier they go mainstream.

Using Exploding Topics, you observe that “walking pads,” compact treadmills designed for location offices, are rapidly gaining traction.

This aboriginal penetration gives you 3 cardinal advantages:

• You tin make contented portion contention is inactive low
• You tin fertile for keywords earlier they get expensive
• You tin found yourself arsenic an authorization earlier the inclination peaks

In different words: you get much postulation with little effort by being first.

Spot Trends 12+ Months Before They Take Off

Exploding Topics’ forecasting diagnostic tin presumption you arsenic an aboriginal authorization and fertile faster successful search.

Imagine creating contented astir AI representation enhancers.

At archetypal glance, it’s hard to archer if the involvement successful AI-powered representation tools volition proceed to turn oregon if it’s conscionable impermanent hype.

Instead of guessing, you cheque Exploding Topics’ forecasting data. And spot that the hunt measurement for “AI logo generator” is expected to emergence steadily.

Knowing the keyword’s popularity whitethorn emergence gives you the assurance to instrumentality enactment aboriginal and unafraid integrated postulation earlier the competition.

Strengths & Limitations

Match Your Similarweb Alternative to Your Growth Stage

Your concern signifier determines which instrumentality you’ll need.

Just starting out? Exploding Topics gives you escaped baseline information to validate ideas.

Ready to scale? Semrush .Trends reveals overlooked opportunities successful your space.

The close instrumentality accelerates your marketplace research. But knowing however to construe the information is what drives existent growth.

The station 4 Similarweb Alternatives for Better Competitor Research appeared archetypal connected Backlinko.