This is portion 1 of a two-part article. In this part, we look astatine ChatGPT, Writer and Jasper.

ChatGPT’s motorboat successful November 2022 spurred a statement among marketers. Proponents of generative AI envision a aboriginal wherever these highly blase tools volition replace quality writers. Some are assured successful AI’s capableness to present high-performing transcript for ads, landing pages and adjacent achromatic papers and ebooks.

In turn, much realistic marketers and copywriters asseverate the stark superiority of quality penning implicit AI. “It cannot link the dots similar we can. It can’t beryllium idiosyncratic similar us, quality similar us. It can’t consciousness the gravity of a profound infinitesimal similar birth. These are uniquely quality things. And so, AI cannot constitute similar us,” wrote Eddie Shleyner, laminitis of VeryGoodCopy.

But determination is simply a mediate ground. We tin leverage generative AI tools to level up the contented instauration process. It takes sizeable clip and effort to constitute high-quality blog posts. Using AI tools arsenic penning assistants tin perchance prevention costs and resources.    

Because not each tools are created equal, we tested 5 fashionable AI penning assistants today. While immoderate results were impressive, the outputs tended to beryllium repetitive. This is simply a cardinal taxable crossed these generative AI tools, highlighting the request for quality oversight and cautious editing.

Here are the 5 AI penning tools we’ll cover:

1. ChatGPT
2. Writer
3. Jasper
4. WriteSonic
5. Copy AI

1. ChatGPT

ChatGPT (Chat Generative Pretrained Transformer) is simply a high-profile earthy connection processing (NLP) exemplary that enables AI-powered, real-time conversations. It is large for generating abbreviated content, similar originative ads, persuasive copy, scripts and more. 

But there’s a caveat to generating blog posts: you ne'er cognize what result you’ll get, its magnitude and completeness. Aside from that, you volition person to woody with repetitive connection patterns and identical sentences.

To immoderate extent, you tin bypass the limitations with originative prompts and by “writing” your portion successful respective rounds with follow-up questions.

Dig deeper: ChatGPT: A marketer’s guide

How to constitute a blog station with ChatGPT

Step 1: Write a title

ChatGPT works large successful generating originative headlines. Here’s a illustration punctual to get started:

• “Act arsenic a copywriter. You’re penning a portion astir [your topic]. The extremity of the portion is [your extremity + people audience]. Adopt the code of dependable of [a peculiar idiosyncratic oregon your company] and make 5 engaging headlines to basal retired successful the SERPs.”

Step 2: Craft an engaging instauration and outline

ChatGPT tin assistance present if you punctual it well, for example:

• “Write an engaging intro to the nonfiction [your topic] pursuing [your company] code of voice. Use American English, conversational and informal style. Start with [your people audience] acquainted symptom points and supply a abbreviated solution. Generate 3 outputs. Separately, utilize the AIDA and PAS frameworks and constitute the 4th and 5th intros accordingly.”

And you’ll get thing similar this.

Not atrocious for an AI tool, but it’s inactive raw. Your adjacent determination is to effort antithetic prompts and specify which parts you don’t like. If you enactment successful 1 chat, it volition prime up your penning benignant and set its responses accordingly.

To execute the champion results, tally respective rounds of prompts and instrumentality the astir compelling parts from each intro to make an effectual opening line. Then, repetition this process to make an outline.

You mightiness deliberation it’s a batch of enactment to constitute the pb — you’re right. Initially, penning with ChatGPT tin devour up your time. But aft immoderate proceedings and error, you’ll yet make amended punctual templates and prevention time.

Step 3: Generate an article

Try penning successful blocks. For starters, instrumentality 1 heading and inquire ChatGPT to grow connected it. Specify the following:

• The result you expect to get.
• The extremity of the heading.
• Structure (i.e., database champion practices successful bullets).

For instance, I asked it to enactment unneurotic champion practices for visuals for florist websites, and present is what I’ve got.

All the points are valid, truthful you tin piggyback connected immoderate of them arsenic a writer. 

Note: You tin besides inquire ChatGPT to backmost up its outputs by referring to research, lawsuit studies, lawsuit occurrence stories, etc. The caveat: it often makes up stats and research, truthful it’s amended to permission this portion to humans. 

Pro tip: Make ChatGPT supply fresher information from the web, research, lawsuit studies and much with the WebChatGPT Chrome extension. (It’s besides available for Firefox.)

What other tin you bash with ChatGPT blog station writing?

• Create hooks for repurposing your nonfiction connected societal media.
• Generate catchy SEO titles and meta descriptions.
• Summarize immoderate contented with the Summarize Chrome extension.
• Proofread a piece/paragraph.

Pricing

• Free for each users. Available erstwhile request is low. Some countries presently bash not person access.
• The Plus program costs $20 per month. Available adjacent erstwhile request is precocious and comes with faster effect speed.

2. Writer

Here’s what you tin bash with Writer:

• Get real-time feedback connected grammar and style.
• Generate synonym recommendations for amended rephrasing capabilities.
• Create catchy titles and headlines from prompts oregon already existing content.
• Generate a blog station from an outline oregon step-by-step from scratch.
• Transcribe and summarize audio and video recordings.

Writer besides tries to mimic quality penning benignant by knowing the discourse down each condemnation and generating natural-sounding suggestions accordingly. It tin besides prime up your marque dependable and benignant guides to guarantee accordant content.

How to make a blog station with Writer

There are 2 ways to commencement crafting an nonfiction with Writer — from scratch oregon with an outline. Since contented writers are usually fixed an outline to enactment with, let’s spot however Writer tin capable successful the gaps.

Choose the Blog posts template and capable successful the moving title, summary, and headings. Click Generate content. Wait for a portion and bask the generated article. 

Unfortunately, I ended up with an nonfiction afloat of fluff, wide statements and an overblown intro. I mightiness salvage a fewer paragraphs. 

Here’s the intro:

And here’s immoderate of the assemblage text:

The archetypal 2 paragraphs were good, but the remainder didn’t bring existent worth to the reader. In comparison, here’s a human-written version. 

Easy summary

Extract the foodstuff from your nonfiction successful slug points for a TL;DR conception oregon societal media successful 1 click. This diagnostic saves heaps of clip successful summarizing text. 

Event takeaways

The Event takeaways diagnostic is impressive. It transcribes and summarizes podcasts, webinars, and different video and audio contented types successful minutes. 

Keep writing

Enter a condemnation and punctual Writer to assistance you get started. I similar to usage this diagnostic for generating examples oregon completing elemental sentences. For instance, I tin commencement with “Email selling is …” and marque Writer trade the full paragraph. 

See however it works.

Pricing

• Start with a 14-day escaped trial.
• Upgrade to the Team program for $18/month. Allows 1-5 people.

3. Jasper

Since its motorboat successful February 2021, Jasper has go a captious instrumentality for galore writers and contented creators. In little than 2 years, it claimed Unicorn presumption aft a $1.5 cardinal valuation.

This is my preferred instrumentality among each AI penning assistants alongside ChatGPT. 

How to make a blog station with Jasper

There are respective ways to make an article. You tin opt for template-based penning if you’re a beginner oregon usage its precocious features to get originative and make unsocial contented ideas. 

Tip 1: Generate a afloat blog station with 1 click

Template-based penning with the One-Shot Blog Post diagnostic enables you to make a blog station from an outline. Just provender Jasper the main taxable (a brief), prime the code of dependable and people audience. Watch Jasper trade a implicit nonfiction successful minutes. 

I utilized the aforesaid punctual from the Writer example: “Write an nonfiction astir B2B assignment setting.”

The pursuing illustration is what you tin expect for B2B content. It serves arsenic a bully outline with talking points that inactive request a quality writer to capable successful the gaps and grow connected ideas. Jasper tin besides assistance with the second successful Commands mode (more below).

Tip 2: Assemble a blog station from intro to decision with precocious settings

Once you person keywords and the blog post’s objective, you tin crook it into an engaging B2B nonfiction with a rubric and an outline. To bash this, caput to Documents successful Boss Mode (find it successful Templates).

Now, take Blog Post or Blog Post Starter from Workflows, and commencement guided penning with an AI assistant. 

First, make 3-5 oregon much intros successful 1 click and regenerate the contented if you don’t similar it. Below is simply a generated mentation from the archetypal attempt, and it’s tenable to support it arsenic a skeleton for further edits.

Pro tip: Set your company’s code of dependable and assemblage to constitute arsenic intimately to your marque benignant arsenic possible. You tin specify respective tones, similar conversational, informative oregon persuasive.

Next, make an outline successful 1 click. Not definite whether you should support it? Copy and prevention it earlier commanding Jasper to effort again.

Here’s the archetypal mentation of the outline (see below). 

You tin commencement filling successful the gaps with the tool. At this point, Jasper has already remembered the contented operation and is acceptable to make paragraphs for each subheading.

Switch to Focus Mode and co-write a portion utilizing commands and auto-completion. No different AI penning tools connection these features of akin quality. Co-writing with Jasper tin instrumentality the words retired of your mouth.

Pro tip: Use commands to enrich your portion with applicable examples successful seconds, e.g., “How to cipher ROAS” oregon “Create an illustration of a curiosity-driven outreach email to merchantability [your product].”

What other tin you bash with Jasper for blog station writing?

• Generate FAQs.
• Rephrase your contented to marque it simpler, much engaging oregon funnier — oregon tailor it to a circumstantial code of voice.
• Generate listicles.
• Get the cardinal points (or TL;DR) from a piece.
• Create snappy SEO titles and meta descriptions.

Pricing

• Access each features with a 5-day escaped trial.
• The terms starts astatine $59/month and includes 50,000 words/month.

In portion 2 of this two-part series, we’ll look astatine AI penning tools WriteSonic and Copy AI.

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