SEO audit tools uncover hidden issues and opportunities connected your site.

Backlinko uses these tools for in-depth SEO audits each year. And quarterly check-ins.

This analytical attack has helped america maintain apical rankings and grow integrated postulation by 20.50% twelvemonth implicit year.

We tally a caller tract crawl, reappraisal apical pages, and optimize them to support our hunt rankings high.

You tin bash this for your website, too.

To assist, we’ve reviewed 5 apical SEO audit tools to assistance you amended your website’s hunt performance.

What Are the Best SEO Audit Tools?

The SEO audit instrumentality you take depends connected your needs. But present are 5 of the champion SEO audit tools we urge (that screen astir areas):

What to Look for successful SEO Audit Tools

SEO audit tools person a batch of antithetic features. Here are the apical functions to adhd to your buying list:

• Comprehensive crawling: The quality to thoroughly crawl your full website, including each pages, links, and images to place method errors. To get this, marque definite the program you take has a crawl bounds that exceeds the fig of pages connected your website.
• Technical SEO analysis: Identification and prioritization of method issues similar breached links, duplicate content, missing meta tags, and leafage velocity problems
• Actionable recommendations: Clear guidance connected which issues to code successful bid to amended SEO performance. Ideally, with prioritization and basal instructions.
• Backlink analysis: Insights into your backlink profile, including the fig of links you person and the prime of each
• Reporting and visualization: Clear and concise reports that item cardinal issues
• Integration with different tools: The quality to link with different SEO tools similar Google Search Console and Google Analytics

With these qualities successful mind, let’s look astatine wherefore each instrumentality made our last list.

1. Semrush’s Site Audit

Best for identifying method SEO issues connected the site.

Semrush’s Site Audit instrumentality lets you place and hole implicit 140 imaginable method SEO issues. Use this instrumentality to:

Check Every Page connected Your Website

In your Semrush dashboard, find the “ON PAGE & TECH SEO” conception successful the left-side menu. Then click connected “Site Audit.”

Enter your domain and click “Start Audit.”

The instrumentality volition analyse your tract and make a bid of reports. Like this:

This instrumentality provides an wide appraisal of your site’s health. And breaks the information down into 7 “Thematic Reports.”

They include:

• Crawlability: How easy hunt engines tin entree and scale your site’s content
• HTTPS: Whether your tract uses a unafraid transportation (HTTPS) to support idiosyncratic data
• International SEO: How good your tract is optimized for antithetic languages and regions
• Core Web Vitals (CWV): Key idiosyncratic acquisition metrics that measurement your site’s loading performance, interactivity, and ocular stability
• Site Performance: Overall speed and responsiveness of your site
• Internal Linking: How good your pages are linked unneurotic to facilitate idiosyncratic navigation and assistance hunt engines recognize your content
• Markup: The grade to which you’ve utilized structured information to supply further accusation to hunt engines astir your content

Click the “View details” fastener successful each study to spot a elaborate investigation related to that aspect.

For example: Clicking “View details” for the “Crawlability” study volition amusement you however galore pages connected your website are indexable vs non-indexable.

Get a Prioritized List of Issues and Recommendations

Return to the main study leafage by clicking the “Overview” tab. Then click the number successful the “Errors” report.

This volition instrumentality you to a database of each the errors Semrush recovered connected your website.

Click the “Why and however to hole it” nexus adjacent to the mistake you’d similar to larn much about. You’ll get elaborate accusation astir wherefore you should hole the circumstantial contented and however to bash it.

Then, travel Semrush’s recommendations and hole the issues 1 by 1 to amended your SEO.

Share the List of Issues

If you’d similar to stock the database of detected issues, similar with an SEO squad oregon a client, click the “Export” fastener successful the top-right country of the page. Then click “Export to XLSX” oregon “Export to CSV” depending connected the record format you prefer.

Send the record via email oregon messenger of your choice.

Schedule an SEO Analysis

From the tract audit page, click “Settings” (gear icon successful the precocious right). Then, click “Crawl sources: Website” (or immoderate different enactment nether the “Site Audit settings” section).

Optionally, you tin configure your tract audit by adjusting crawler settings, allowing/disallowing URLs, removing URL parameters, oregon bypassing website restrictions connected the assorted tabs of the “Site Audit settings” menu.

Once your audit is acceptable up the mode you’d like, click the “Schedule” tab successful the purple navigation menu. Use the drop-down paper to prime your audit frequency. Tick the checkbox if you privation to person reports via email. And finally, click “Save.”

Pros and Cons

Price

Semrush offers 4 plans:

• Free: Get a tract audit for 1 website
• Pro: For $139.95 per month, audit up to 5 websites
• Guru: For $249.95 per month, audit up to 15 websites
• Business: For $499.95 per month, audit up to 40 websites

2. Screaming Frog

Best for identifying precocious method SEO issues.

Compared to different SEO tools, Screaming Frog digs deeper into your website’s on-page and method structure.

In summation to basal challenges, Screaming Frog identifies precocious method issues like:

• Canonicalization issues: Problems with the mode you’re indicating the preferred mentation of a leafage to hunt engines
• Hreflang issues: Errors successful the hreflang tags utilized to bespeak connection and determination targeting for planetary websites

Use this instrumentality to:

Identify Technical SEO Issues and Ways to Fix Them

Open the Screaming Frog app connected your computer. Insert your domain successful the hunt barroom and click “Start.”

Once the Screaming Frog crawl is complete, click the “Issues” tab successful the apical navigation connected the close broadside of the screen.

This conception shows you each the issues recovered connected your website.

Click each contented to reappraisal its details and suggested fixes:

Audit Hreflang Attributes

Select the “Overview” tab successful the apical navigation connected the close broadside of the surface and find “Hreflang” group. Then, reappraisal the URLs with hreflang attributes.

Pros and Cons

Price

Screaming Frog offers 2 elemental plans:

• Free Version: Crawls 500 URLs connected your website
• Paid Version: $259 per twelvemonth per license. Crawls unlimited URLs connected your website.

3. SE Ranking’s Website Audit

Best for auditing aggregate lawsuit websites with ease.

SE Ranking’s Website Audit instrumentality helps you rapidly measure method SEO connected your clients’ websites. You tin find issues that could wounded your hunt results performance. Such as:

• Broken links
• Missing metadata
• Duplicate content
• Slow leafage speed

Use this instrumentality to:

Identify SEO Issues

To commencement auditing a website, navigate to “Audit” > “All reports” from the left-side menu.

Click the “+ NEW AUDIT” button. Enter the domain and sanction your audit. Choose wherever to prevention it and, if you like, supply instructions astir which pages to audit. When settings are complete, click “RUN AUDIT.”

Once SE Ranking crawls each the pages (which tin instrumentality up to 10 minutes), it provides an illustrated overview.

Here, you’ll spot the website’s wellness score, Core Web Vitals overview, and issues.

Click “VIEW ALL” successful the “Top Issues” conception to reappraisal important issues connected the website.

The instrumentality sorts issues by class (like website information and duplicate content). And value (like errors, warnings, and notices).

Let’s accidental you privation to analyse important issues. Click the contented radical (like “HTTP Status Code”) and click 1 of the issues marked with the reddish icon (like “4XX HTTP Status Codes”).

Read the contented statement to recognize its importance. Then determination connected to the “How to fix” conception for actionable tips to lick the issue.

Sort Individual Audits into Groups

One of the standout features SE Ranking’s Website Audit instrumentality offers is its quality to radical web assets.

Navigate to “Website Audit” from the left-side paper and click the “+ NEW AUDIT” fastener successful the precocious right.

Insert your client’s domain. Then, sanction your audit and usage the drop-down to make a caller radical for it.

For example, you could make a radical “Local Businesses” to assistance benignant your clients based connected their concern type.

When you’re each set, click the “RUN AUDIT” button.

Now, you person 2 groups. One wide purpose, and 1 for whichever class you conscionable created.

Build White Label Reports

Click “Report Builder” successful the near broadside menu. Then click the “CREATE REPORT” fastener successful the precocious right.

Select your task and the day scope of the audit. Choose a desired export format (like PDF, XLS, oregon HTML).

Optionally, docket your study to beryllium generated daily, weekly, oregon monthly.

Next, click the “Formatting” conception to make a layout for your report.

For example, click “Title” to insert the audit title. Like so:

Switch to the “Sections” tab to adhd audit elements to your report.

Add immoderate elements you’d similar to see successful your report.

Replace SE Ranking branding with your ain logo and institution name. This diagnostic is included successful the Pro plan.

Once you’re each set, click the “SAVE” fastener successful the precocious right.

Pros and Cons

Price

SE Ranking offers 3 pricing plans with a 14-day escaped trial:

• Essential: For $65 per month, audit up to 5 projects
• Pro: For $119 per month, audit up to 30 projects. And white-label your reports.
• Business: For $259 per month, audit unlimited projects

4. Conductor Website Monitoring, Powered by ContentKing

Best for getting customized, real-time alerts of website changes and issues.

Conductor is an endeavor SEO platform. It helps you find method issues, track keyword rankings, and amended your contented strategy. Understand your competitors and show your SEO advancement with customized reports.

Use Conductor to:

Get Real-Time Alerts

Navigate to “Alerts“” from the left-side menu. If determination are immoderate alerts (like presumption codification errors, stale content, ecommerce issues), you’ll spot them here. So you tin hole them earlier these issues interaction your website postulation and revenue.

Click “ALERT SETTINGS” astatine the top-right country of the dashboard to customize your alerts.

Click “CREATE ALERT DEFINITIONS” and prime “Important pages” from the drop-down paper successful the scope filter.

This way, you tin absorption connected what genuinely matters and debar unnecessary alerts. You’ll person real-time alerts lone for the pages that person the top interaction connected your website’s show and goals.

If you privation to customize alerts adjacent more, click “+ CREATE ALERT DEFINITIONS” to prime the types of alerts you privation to receive.

Select what you privation to beryllium alerted connected and click “Continue.”

Discover Important Issues connected Your Website

Navigate to “Issues” from the near broadside paper to spot the issues that mightiness beryllium hindering your SEO performance.

Conductor organizes issues into thematic groups similar analytics and contented headings.

Click each radical to reappraisal each the issues wrong that category.

Pros and Cons

Price

Conductor offers customized pricing based connected the fig of full web pages you request to audit. You tin administer the fig of pages crossed aggregate websites.

5. Google Search Console

Best for monitoring your site’s beingness successful Google Search.

Google Search Console (GSC) helps you show your website’s beingness successful Google hunt results.

With GSC, you can:

• Identify method issues
• Submit sitemaps
• Request indexing of caller oregon updated pages

Google Search Console is simply a must-have instrumentality for immoderate website.

However, for a broad SEO audit, we urge you brace it with much precocious tools similar Semrush.

While GSC provides insights into your site’s show connected Google, it lacks definite functionalities. Like prioritized lists of SEO issues. And actionable suggestions to hole them. Or backlink analysis.

But it’s perfectly worthy utilizing the pursuing functions:

Make Sure Your Pages Are Indexed

In Google Search Console, click “Pages” nether the “Indexing” conception of the broadside navigation menu.

For example, it tells america that 21.3K of our pages are indexed. And 495 are not.

Scroll down the leafage to presumption the breakdown of non-indexed pages. And spot wherefore they’re not indexed.

Then, click 1 of the reasons to spot however galore and which pages are affected. Like this:

From here, analyse each leafage by clicking connected its URL, which volition instrumentality you straight to the leafage connected your website.

Determine if you should redirect, restore, oregon region the leafage based connected the crushed it was flagged and its existent content.

Check Your Website Performance

Navigate to the “Performance” and click connected “Search results” report.

Here, you tin spot your website’s:

• Total clicks
• Total impressions
• Average click-through complaint (CTR)
• Average position

Use filters (which you tin find connected apical of the show chart) to refine your hunt show information by:

• Search benignant (web, image, video, news)
• Date
• Query (keyword included successful search)
• Page (insert a circumstantial URL)
• Country
• Device (desktop, mobile, tablet)

Share Your Performance

To stock your SEO show with your clients oregon squad members, click “Export.” And prime the record benignant of your choice.

Pros and Cons

Price

Google Search Console is free.

Ready to Pick Your SEO Audit Tool?

Whether you’re a seasoned SEO pro oregon conscionable starting out, these tools can:

• Save you time
• Provide invaluable insights
• Help you prioritize your optimization efforts

But choosing the close instrumentality is conscionable the archetypal step. To bash an businesslike SEO audit, you besides request a structured approach.

To assistance you out, we created the 18-step SEO audit checklist. Let it usher you done each signifier of the process.

The station 5 Best SEO Audit Tools for More Traffic appeared archetypal connected Backlinko.