Local SEO tools tin beryllium a game-changer. From automating reappraisal absorption to dominating section search, the close exertion tin assistance your concern turn long-term.

For example, KuchyneValent, a section Slovakian room and furnishings manufacturer, had reached a maximum yearly gross of $100,000 done offline sales. So, the squad was looking for a mode to summation section leads and revenue.

In 2017, they invested successful SEO to assistance thrust integrated website traffic. Including keyword investigation and auditing tools.

With Semrush successful their integer toolbox, they achieved implicit $400,000 successful yearly revenue. And KuchyneValent has sustained integrated postulation since focusing connected SEO.

In this article, we’ll reappraisal the 5 champion section SEO tools for tiny businesses and agencies. Let’s get started.

What Features Do You Need successful a Local SEO Tool?

Choosing the close section SEO instrumentality helps you amended section hunt results. And pull much customers.

Look for tools that supply these indispensable features:

• Listing and citation management: Maintain close and accordant NAP (Name, Address, Phone number) information crossed online directories, section platforms, and reappraisal sites. This builds spot with hunt engines. And improves your section ranking potential.
• Review management: Track, respond to, and analyse lawsuit reviews. Positive reviews tin boost your section estimation and pull caller customers. Addressing antagonistic reviews demonstrates professionalism and builds trust.
• Keyword research: Discover applicable keywords with section hunt intent. Allowing you to people a circumstantial audience.
• Competitor analysis: Analyze your competitors’ SEO strategies to place areas of improvement
• Rank tracking and reporting: Monitor your section ranking advancement for people keywords implicit time. This allows you to measurement the effectiveness of your SEO efforts. And set your strategy arsenic needed.

What’s the Best Local SEO Tool?

1. Google Business Profile

Best for optimizing your quality connected Google search

Price: Free

Google Business Profile (formerly Google My Business), oregon GBP for short, is simply a escaped section concern listing tool. It allows you to people your concern listing connected Google Maps. And get discovered done Google Search.

Google Business Profile is simply a must-have instrumentality if you’re a section concern oregon an agency. Many of the tools connected this database usage Google Business Profile arsenic a instauration for their features.

Let’s look astatine the apical features.

Listing Management

Easily assertion and verify your listing. Then, adhd each your concern information. Like address, opening hours, telephone number, and website.

Managing your listing ensures imaginable customers looking for a concern similar yours tin find the accusation they need. Leading them to your doorstep. Or website.

Online Storefront

Google Business Profile lets you make a compelling online storefront for your merchandise oregon service-based business.

Upload high-quality photos and videos showcasing your products, services, team, and business. Create 360° tours to springiness imaginable customers a virtual walk-through of your space.

If you tally a edifice oregon a cafe, you tin besides person a dedicated “Menu” tab. This diagnostic allows imaginable guests to presumption your paper earlier their visit.

Reviews

Google Business Profile allows you to pass with your customers. Respond to reviews, some affirmative and negative, to amusement you worth feedback.

Answer questions from imaginable customers done the Q&A section. Demonstrating your expertise and gathering trust.

This diagnostic helps you amusement your assemblage you prioritize lawsuit care.

When you actively prosecute with your audience, you tin make stronger relationships. And amended lawsuit loyalty.

Updates

Update your customers with the “Updates” conception of your Google Business Profile. Post details astir the events hosted astatine your venue. And denote caller offerings.

Pros and Cons

Pricing

Google Business Profile is free.

2. Semrush Local

Best for managing your online beingness crossed each platforms

Price: $20+ per month, per location; constricted escaped program available

Semrush Local is simply a dedicated SEO toolkit. It helps section businesses and agencies pull caller customers and clasp existing ones. By providing the information they need.

Let’s instrumentality a look astatine the tools included successful Semrush Local.

Listing Management

Semrush’s Listing Management tool lets you seamlessly people your section concern details to much than 150 directories. Like Google, Facebook, Yelp, and TripAdvisor.

Add your concern details successful Semrush. Such arsenic name, address, telephone number, images, and videos. And the instrumentality volition automatically adhd oregon update each listing for you.

The Listing Management instrumentality tin besides assistance you audit your online presence. And amusement you what to hole to amended your online coverage.

For example, it highlights directories with missing oregon incorrect addresses and telephone numbers.

Map Rank Tracker

The Map Rank Tracker instrumentality lets you way and analyse your Google Maps rankings. And your competitors.

Enter your concern determination and take the keywords radical mightiness usage to find you. The heatmap study volition amusement you whether your competitors fertile higher for searches successful a circumstantial area—or if you do.

Use this invaluable penetration to set your section SEO strategy. And boost your visibility.

You tin besides acceptable your preferred representation grid and people keywords to conscionable your unsocial tracking needs.

Review Management

The Review Management tool makes it casual to negociate your online estimation and physique loyalty. By engaging with customers. And responding to reviews.

With this tool, you tin negociate reviews connected Google, Facebook, Yelp, and much successful 1 place. You won’t person to power betwixt platforms to spot and respond to reviews.

Plus, you’ll get data-driven insights like:

• Reply rate:</strong Helps guarantee you prosecute with each customer
• How customers comprehend your brand:</strong An overview of your humanities ratings to place strengths and weaknesses
• Online estimation progress:</strong Analyze your online beingness trends with metrics similar full fig of reviews, mean rating, and people organisation

Additional SEO Tools

Semrush Local is simply a stand-alone merchandise (starting astatine $20 per month) designed to assistance you negociate your section SEO performance. It comes with the tools we conscionable discussed. Like Listing management, Map Rank Tracker, and Review Monitoring.

And you tin acquisition Semrush Local without buying a afloat Semrush subscription.

But if you privation to grow your SEO efforts further, Semrush offers a scope of further tools done their much broad paid subscriptions. A constricted escaped program is besides available.

These subscriptions commencement astatine $129.95 per period and see features similar keyword research, website audits, and rival analysis.

For example, Semrush’s Position Tracking tool lets you cheque your website’s hunt rankings. It besides monitors your keyword positions and helps you find caller ways to get into Google’s apical results.

Compare integrated rankings against your competitors. Including the apical paid hunt motor results leafage (SERP) from Google Ads.

On-Page SEO Checker helps you place weaknesses connected your website that impact your SEO performance. And it gives you personalized recommendations to amended your website’s performance.

The instrumentality scans your website. And provides a database of semantically related words to see successful your contented for amended SEO.

Keyword Magic Tool lets you behaviour in-depth keyword research. To assistance you find keywords to see connected your Google Business Profile and website.

Pros and Cons

Pricing

Semrush Local offers 3 pricing plans:

• Free: Audit 5 locations per day, spot your presumption successful the apical directories, and cheque your mean standing for each reviews.
• Basic plan: $20 per month, per idiosyncratic location. Includes tools similar Listing Management and Review Management.
• Premium plan: $40 per month, per idiosyncratic location. Includes Google Maps Rank Tracker and Competitor Analysis. You tin besides usage AI suggestions to respond to your Google reviews.

3. BrightLocal

Best for managing and gathering citations

Price: Starts astatine $39 per period with a 14-day escaped trial

BrightLocal is an all-in-one section SEO level that provides tools to negociate and turn your online presence.

It helps you way your beingness crossed hunt engines and maps. Build a beardown estimation done reappraisal absorption and summation invaluable insights to optimize your section SEO strategy.

Citation Tracker

BrightLocal’s Citation Tracker instrumentality scans the web for your concern accusation crossed cardinal section directories. Like Yelp, Foursquare, and more.

Citations are online listings that amusement indispensable accusation astir your business. Such arsenic your concern description, address, and interaction details. They’re important for section SEO.

Because they assistance your concern fertile higher successful section hunt results connected Google Maps. And different hunt engines.

Citation Tracker’s study includes the pursuing details:

• Your listed citations: Review each the websites wherever your concern accusation is registered
• Missing citations: Identify important directories wherever your concern isn’t listed. Allowing you to assertion and optimize those listings.
• Inaccurate information: Get notified of immoderate inconsistencies oregon errors successful your existing citations to guarantee accuracy crossed the web

Scroll past the citation summary to spot a elaborate study of the directories wherever your concern appears. And immoderate actions you request to take. Like updating information.

Citation Builder

BrightLocal’s Citation Builder helps you taxable your concern details to hundreds of high-impact section directories and reappraisal sites. Like Apple Maps and Tripadvisor.

The Citation Builder instrumentality comes with an additional, one-time fee. Pricing starts astatine $2 per site/directory.

Reputation Management

BrightLocal’s Reputation Management instrumentality shows you each your reviews crossed assorted platforms successful 1 place. Including Google Maps, Foursquare, TripAdvisor, Yahoo! Local, Yellow Pages, Yelp, and more.

View your full fig of reviews crossed platforms and aggregated prima rating. This provides invaluable insights into lawsuit sentiment. Allowing you to recognize wide satisfaction.

BrightLocal lets you show online reviews connected your website utilizing a database oregon carousel-style widget. Or customize the layout to acceptable your interface.

Google Business Profile Audit

Audit your Google Business Profile. Make definite your concern interaction details, opening hours, and images are close and up to date.

Or get much elaborate audits for each of your people keywords. This audit shows you however your keywords presently rank.

Additionally, GBP Audit lets you analyse your competitors. Including:

• Competitor rankings for your people keyword
• The fig of citations they have
• Total reappraisal count
• Total prima rating
• Number of photos
• Business category

White-Label Reporting

If you’re an bureau owner, you mightiness find the tool’s white-label reports helpful. Add your branding and customize the information your clients tin see.

Then, acceptable up an automation to nonstop reports to your clients astatine the extremity of each month.

Pros and Cons

Pricing

BrightLocal offers 3 pricing plans with a 14-day escaped trial:

• Track: $39 per period for 1 location. Includes Local Rank Tracker, Citation Tracker, and GBP Audit.
• Manage: $49 per period for 1 location. Includes everything successful Track, positive syncing concern information crossed Google, Bing, Facebook, and Apple. And bulk posting to aggregate profiles.
• Grow: $59 per period for 1 location. Includes everything successful Manage, positive Reputation Management.

4. SE Ranking

Best for tracking and analyzing your section rankings

Price: Starts astatine $62 per period with a constricted 14-day escaped trial

SE Ranking’s Local Marketing Tool helps you show your hunt performance. And observe caller opportunities to boost your online visibility.

Business Listing Manager

Enter your business’s name, interaction information, hours of operation, and concern description.

When you update your accusation successful this section, SE Ranking pushes it to your Google Business Profile.

Local Rankings

To way your section rankings, commencement by mounting up your locations. And communal keywords radical usage to hunt your business.

You’ll past spot a elaborate study of your section rankings for each keyword.

Local Marketing Audit

Conducting a section selling audit lets you analyse however good your concern is optimized for section search. And gives you an wide people of your section SEO performance.

It checks for immoderate issues that mightiness beryllium hurting your hunt rankings. The contented study is breached down into “passed checks,” “notices,” “warnings,” and “errors.” Demonstrating the interaction and severity of each issue.

The instrumentality past provides adjuvant suggestions to optimize your Google Business Profile, concern listings, and lawsuit reviews.

For example, SE Ranking volition suggest updating your institution code if it contains errors. If your institution isn’t added to each applicable directories, the instrumentality volition urge submitting it.

Google Business Profile Audit

SE Ranking shows you however users interact with your GBP listing.

Analyze important metrics. Like photograph views, Maps views, absorption requests, and telephone calls. Learn however galore searches and website visits you get.

Business Listings Overview

Learn which section concern directories diagnostic your concern determination and which don’t.

This diagnostic helps you guarantee your concern details are close crossed the web. And place caller opportunities.

Reviews

Learn what your customers accidental astir your concern connected platforms similar Google, Facebook, Yelp, Foursquare, and Tripadvisor.

Reply to Google and Facebook reviews from the SE Ranking dashboard.

Pros and Cons

Pricing

To usage SE Local Marketing, you’ll request an SE Ranking subscription:

• Essential: $55 per month. Best for tiny businesses. Track rankings for 750 people keywords.
• Pro: $109 per month. Best for SEOs, tiny to medium-sized businesses, and integer agencies. Track rankings for 2,000 people keywords.
• Business: $239 per month. Best for enterprises, ample agencies, and ecommerce websites. Track rankings for 5,000 people keywords.

All plans connection a 14-day escaped trial.

SE Local Marketing is an add-on work that comes astatine an further cost:

• 1 location: $7 per month
• 5 locations: $29 per month
• 10 locations: $48 per month
• 50 locations: $181 per month

5. Localo

Best for gathering a escaped website for your concern and monitoring your SEO

Price: $29+ per month, per location; constricted escaped program available

Localo is simply a section SEO level designed to way and amended your online presence. It offers features similar monitoring your GBP ranking, a escaped AI-powered website, and managing lawsuit reviews.

GBP Monitoring

Localo helps you show and analyse your Google Business Profile’s performance.

This includes:

• Track play section rankings: Automatically show your rankings for applicable keywords successful section hunt results. See advancement implicit clip and place areas for improvement.
• Check your rankings: Get a snapshot of your existent visibility successful Google Maps for circumstantial keywords.
• Get actionable insights: Localo’s algorithm analyzes your ranking data. And generates personalized recommendations to amended your GBP. And boost your section SEO performance.

Local Rank Checker

With Localo’s Local Rank Checker, you tin cheque your Google Business Profile visibility for free.

Start by verifying your connection and location.

And adhd 1 keyword astatine a clip you’d similar to cheque your rankings for.

The Local Rank Checker volition amusement your rankings connected the map. Which illustrates your rankings crossed assorted distances from your business.

Citation Management

See the database of online directories that notation your company. And cheque if your concern accusation is close and up to date.

Additionally, analyse your competitors’ directory presence. Find wherever they’re listed and you’re not. Then you tin taxable your accusation to those directories to summation your visibility.

Website Builder

Localo uses AI to assistance you easy make a escaped website.

Connect your Google Business Profile, and Localo volition propulsion applicable accusation to make your site. Like photos and lawsuit reviews.

Pros and Cons

Pricing

Localo offers 3 plans:

• Free: $0 for a azygous concern profile. Monitor your Google rankings and physique a escaped website AI.
• Growth: $29 monthly for 1 location. Get a Google Business Profile audit and respond to reviews.
• Agency: $99 monthly for the archetypal 4 locations. Use the built-in pb procreation instrumentality connected the website built with Localo. And white-label your section SEO reports.

Our Top Picks for the Best Local SEO Tools

To optimize your section SEO, we suggest you usage a operation of 2 tools:

• Google Business Profile: This is simply a foundational tool. Claim and optimize your GBP to guarantee your concern accusation is close and accordant connected Google Maps.
• Semrush Local: Semrush offers indispensable section SEO tools. Including Listing Management, wherever you tin respond to reviews from outer platforms similar GBP, Facebook, and Yelp successful a cardinal dashboard. And Map Rank Tracker to presumption your hyper-local performance. A afloat Semrush subscription includes a keyword probe instrumentality to place applicable keywords for your business.

Your Next Step

Effectively managing your section SEO strategy starts with the close tools. And knowledge.

Check retired our broad usher connected local SEO. This station covers the basics, including however to physique citations. And fertile successful the apical 3 positions connected the SERP.

The station 5 Powerful Local SEO Tools to Get More Customers appeared archetypal connected Backlinko.