Have you ever wondered however to find keywords connected a website? Or, wherefore it’s truthful important for your online concern success?

This method is casual to overlook. But it’s a almighty mode to find invaluable insights astir your competitors. Find caller contented ideas. Or, find the circumstantial accusation you need.

At Backlinko, we way however often radical find our tract done circumstantial keywords.

For instance, if “website audit” attracts galore visitors but fewer clicks, it indicates we request to heighten our contented connected this taxable to gully much visitors.

So, we tin hunt our website for keywords. This reveals what contented we already person connected that topic. Like this:

By searching for keywords connected our site, we place existing contented and areas for improvement. This nonfiction volition usher you connected utilizing this method to boost your rankings and attract much integrated traffic.

Why Search a Website for Keywords?

Searching a website for keywords tin assistance you rapidly find definite information. Whether it’s connected your tract oregon idiosyncratic else’s.

For example, you can:

• Search a website for a definite punctuation oregon statistics
• Access applicable articles, blog posts, guides, oregon merchandise pages wrong a website
• Find a circumstantial keyword connected a applicable website for imaginable outreach and link building
• Learn however your competitors are covering definite topics
• Explore caller topics and keywords to adhd to your contented strategy

How to Search for Keywords connected a Website

Searching a website for keywords tin beryllium done successful assorted ways, depending connected your goals and the benignant of accusation you’re seeking. Here are 5 methods you tin try.

1. Use Search Operators

Google lets you laser-focus your hunt to find what you’re looking for connected immoderate website.

Let’s research immoderate shortcuts—also known arsenic hunt operators—which are peculiar commands that widen the capabilities of regular substance searches.

Find Pages with Specific Keywords

When you request to rapidly find definite details wrong a website, bash a Google tract search.

Here’s however to usage a Google hunt relation to find keywords connected a website:

site:website.com “keyword”

You don’t person to enactment the keyword successful quotation marks. But doing truthful volition unit Google to amusement the results with the nonstop keyword—not its variations.

However, marque definite not to see a abstraction betwixt the colon and the domain name.

For example, let’s accidental you privation to find a vegetarian chili look you stumbled upon a portion agone connected the Allrecipes website.

You’d benignant site:allrecipes.com “vegetarian chili” successful Google.

Like this:

Or if we wanted to easy entree 1 of the articles connected our blog, we’d hunt site:backlinko.com “content marketing.”

Google hunt volition amusement you immoderate pages connected Backlinko’s website that notation the nonstop operation “content marketing.” This allows you to swiftly find the nonfiction you’re looking for.

Or, we’d bash the aforesaid if we wanted to spot what contented our competitors had astir the keyword. In this case, we’d enactment a competitor’s website successful the hunt operator:

Find Specific Keywords successful the Title

When you’re looking for articles oregon pages wherever a definite keyword plays a starring relation successful the rubric itself, usage the intitle operator.

Begin your Google hunt with intitle: followed straight by your keyword oregon phrase:

intitle:keyword

For example, if you’re looking for the champion recipes for the twelvemonth 2024, you could hunt intitle:recipes 2024:

Optionally, adhd site: and the website domain sanction if you privation to constrictive down your hunt to a peculiar site.

Like this:

site:website.com intitle:keyword

This summation tin beryllium adjuvant if you’re looking for recipes connected a definite website, specified arsenic Allrecipes.com. So, you could hunt site:allrecipes.com intitle:recipes 2024:

Find URLs with Specific Keywords & File Types

To find pages containing your people keyword successful their URL, usage Google’s inurl relation followed by your keyword.

Like this:

inurl: “keyword”

Aside from uncovering keywords, this hunt method tin beryllium particularly utile if you’re looking for circumstantial record types—such arsenic PDFs—on a website.

For instance, accidental you’d similar to make a printable cookbook of your favourite recipes from Allrecipes. Use the inurl operator.

Like this: site:allrecipes.com inurl:pdf

This would lone propulsion up PDFs for you:

2. Use the Website’s Search Bar

If you privation to hunt wrong a website, usage its ain hunt bar.

Most websites diagnostic a hunt box, typically located successful the header oregon navigation menu. And often identified by a magnifying solid icon. Like this:

So, let’s accidental you privation to find a caller chickenhearted crockery look connected a cooking website similar Simply Recipes.

You’ll find a small magnifying solid icon successful the website’s header menu.

Click it, benignant successful the word “chicken salad,” and deed enter.

The website volition amusement you the chickenhearted crockery recipes it has:

While a elemental tract hunt tin often uncover contented connected a peculiar website, not each sites connection this functionality.

Additionally, immoderate site’s hunt functions tin deficiency the precocious features needed to bash a refined search. For example, they whitethorn amusement results containing your keyword successful the rubric and place pages wherever the keyword lone appears successful the assemblage text.

3. Use Browser Find Function

Use your web browser’s built-in “Find” relation to rapidly find circumstantial words oregon phrases wrong a webpage.

Let’s accidental you ain a section edifice and are speechmaking a agelong nonfiction connected the DoorDash website titled “42 Food Delivery Statistics Restaurants Need to Know.”

You’re peculiarly funny successful information astir lawsuit loyalty programs.

Use the “Find” relation to get the accusation you’re looking for quickly.

Here’s how:

1. Open a web leafage (e.g., DoorDash’s nonfiction astir nutrient transportation statistics)
   

   

2. Press “Ctrl+F” (on Windows) oregon “Command+F” (on Mac) to activate the “Find” function
   

   

3. A tiny hunt barroom volition look successful your browser window. Type the keyword oregon operation you’re looking for. For example, let’s usage the word “loyalty.”
   

   

4. The browser volition item each instances of your keyword connected the page. Use the arrows (next to the hunt bar) to leap betwixt each result. Until you find what you’ve been looking for.
   

   

4. Use SEO Tools

Sometimes, erstwhile you’re analyzing your competitors oregon brainstorming caller contented ideas, you mightiness not cognize the nonstop keywords oregon topics to hunt for.

In this case, it makes consciousness to usage SEO tools

Why?

Because they let you to place the keywords your competitors are utilizing to scope their customers.

For example, ideate you tally a cleaning work institution successful Philadelphia. One of your competitors is EverGreen Maids.

Open Semrush’s Organic Research tool. Enter your competitor’s domain successful the hunt barroom and click “Search.”

The instrumentality volition analyse the domain and amusement you the keywords utilized crossed the website.

Take a look astatine the “Top Keywords” conception to spot the hunt presumption that bring the astir postulation to this website.

Then, click the “View each keywords” button.

This volition springiness you a database of each the keywords crossed this website. Whether they’re connected the homepage, successful blog posts, oregon elsewhere.

Scroll done the database and prime the ones astir applicable to your business. Once you’re done selecting, click “+ Add to keyword list.” Name your database and click the greenish cheque people to make the list.

Then, navigate to the Keyword Strategy Builder instrumentality from the left-hand menu.

You’ll find the database you created.

Click connected the database name.

Here, you’ll find each the keywords you added to your list.

Then, strategically see these keywords successful your ain website’s contented and meta descriptions to boost your chances of ranking for those hunt terms.

5. Find Keywords successful the Page Source

Peeking down the scenes of a webpage tin uncover keyword insights that aren’t instantly disposable to the casual visitor.

This involves examining the page’s HTML root code, which structures and defines the contented you spot connected your screen.

But wherefore would you hunt for keywords successful the HTML code?

The main crushed is to spy connected your competitors’ SEO tactics. Analyze however they’re utilizing keywords successful elements similar meta tags, representation alt text, and header tags.

It mightiness dependable a spot technical. But it’s not a hard happening to do.

So, let’s spell done the process together.

For illustration purposes, we’ll usage the EverGreen Maids website again.

1. Right-click (using the mouse) oregon bash a two-finger click (on astir laptop trackpads) connected the webpage and prime “View Page Source.”
   

   

2. Use your browser’s “Find” relation (Ctrl+F oregon Command+F) and participate your people keyword to hunt it wrong the code
   

   

3. Use the arrows successful the browser “Find” relation to navigate done the results

Okay, you recovered the keyword utilized successful the root code. Now what?

Zoom successful connected the circumstantial elements wherever the keyword appears. These elements supply clues astir however the website’s content is optimized for hunt engines.

Look for applicable elements successful the pursuing areas:

• Title tag (<title>): This is the main rubric of the page, which appears successful hunt results and astatine the apical of your browser window
  

  

• Meta description (<meta name=”description”>): This is simply a little summary of the page’s contented and tin beryllium shown successful hunt results
  

  

• Heading tags (<h1>, <h2>, <h3>, etc.): Headings and subheadings operation the contented and awesome its value to hunt engines. Look for your keyword successful these tags to spot however the website emphasizes antithetic work pages oregon topics.
• Image alt substance (alt=” “): This is simply a descriptive substance for images that helps hunt engines recognize their content. Check if your keyword is included successful the alt text.

Look intimately astatine what keywords they’re utilizing successful these elements. And however they’re utilizing them.

Then, instrumentality ideas to heighten your ain keyword optimization efforts.

For instance, adhd the keywords you identified to your backlog and make contented targeting them.

Or, regenerate little effectual keywords with the ones your competitors are successfully using.

Best Practices When Searching Websites for Keywords

Knowing however to hunt websites for keywords is conscionable the beginning. To genuinely get the astir retired of this technique, you request to use the close strategies.

Here are immoderate cardinal champion practices to elevate your search:

• Use keyword variations: Don’t bounds yourself to a azygous keyword. Explore synonyms and related presumption to uncover a broader scope of applicable content.
• Check keyword density: It’s important to recognize however often a keyword appears connected a page. This tin springiness you an thought of however important the keyword is to the wide taxable and however well-optimized the leafage is for that keyword.
• Evaluate contented quality: Don’t conscionable absorption connected keyword usage. Assess the wide prime and relevance of the contented you find. Is it well-written? Does it supply invaluable information? Is it up-to-date?
• Analyze hunt intent: Consider the intent down a hunt query. Are users looking for information, a product, oregon a circumstantial action? By knowing search intent, you tin tailor your contented to amended conscionable your people audience’s needs. And amended your chances of ranking higher successful hunt results.

Use Newly Acquired Keywords connected Your Website

Finding keywords connected your competitors’ websites and analyzing their SEO strategies is an important archetypal step.

It gives you a glimpse into what’s moving for them and what opportunities you have.

But that’s conscionable the beginning.

To outshine your contention successful hunt results, you request to cognize on-page SEO.

Read our usher to on-page SEO to confidently use your recently acquired keyword findings and optimize your website for amended visibility and integrated traffic.

The station 5 Ways to Search a Website for Keywords (+ Examples) appeared archetypal connected Backlinko.