If you’re funny astir the authorities of Google hunt successful 2024, look nary further.

Each twelvemonth we pick, vet, and categorize a database of up-to-date statistic to springiness you insights from trusted sources connected Google hunt trends.

1. Google has a web scale of “about 400 cardinal documents”. (The Capitol Forum)
2. Google’s hunt scale is implicit 100 cardinal gigabytes successful size. (Google)
3. There are an estimated 3.5 cardinal searches connected Google each day. (Internet Live Stats)
4. 61.5% of desktop searches and 34.4% of mobile searches effect successful nary clicks. (SparkToro)
   
5. 15% of each Google searches person ne'er been searched before. (Google)
6. 94.74% of keywords get 10 monthly searches oregon fewer. (Ahrefs)
7. The astir searched keyword successful the US and globally is “YouTube,” and youtube.com gets the astir postulation from Google. (Ahrefs)
8. 96.55% of each pages get zero hunt postulation from Google. (Ahrefs)
9. 50-65% of each number-one spots are dominated by featured snippets. (Authority Hacker)
10. Reddit is the astir fashionable domain for merchandise reappraisal queries. (Detailed)

11. Google is the astir utilized hunt motor successful the world, with a mobile marketplace stock of 95.32% and a desktop marketplace stock of 81.95%. (Statista)
    
12. Google.com generated 84.2 cardinal visits a period successful 2023. (Statista)
13. Google generated $307.4 cardinal successful gross successful 2023. (Alphabet Investor Relations)
14. 63.41% of each US web postulation referrals travel from Google. (SparkToro)
15. 92.96% of planetary postulation comes from Google Search, Google Images, and Google Maps. (SparkToro)
16. Only 49% of Gen Z women usage Google arsenic their hunt engine. The remainder usage TikTok. (Search Engine Land)

17. 58.67% of each website postulation worldwide comes from mobile phones. (Statista)
18. 57% of section hunt queries are submitted utilizing a mobile instrumentality oregon tablet. (ReviewTrackers)
    
19. 51% of smartphone users person discovered a caller institution oregon merchandise erstwhile conducting a hunt connected their smartphones. (Think With Google)
20. 54% of smartphone users hunt for concern hours, and 53% hunt for directions to section stores. (Think With Google)
21. 18% of section searches connected smartphones pb to a acquisition wrong a time vs. 7% of non-local searches. (Think With Google)
22. 56% of in-store shoppers utilized their smartphones to store oregon probe items portion they were in-store. (Think With Google)
23. 60% of smartphone users person contacted a concern straight utilizing the hunt results (e.g., “click to call” option). (Think With Google)
24. 63.6% of consumers accidental they are apt to cheque reviews connected Google earlier visiting a concern location. (ReviewTrackers)
25. 88% of consumers would usage a concern that replies to each of its reviews. (BrightLocal)
26. Customers are 2.7 times much apt to see a concern reputable if they find a implicit Business Profile connected Google Search and Maps. (Google)
27. Customers are 70% much apt to sojourn and 50% much apt to see purchasing from businesses with a implicit Business Profile. (Google)
28. 76% of radical who hunt connected their smartphones for thing adjacent sojourn a concern wrong a day. (Think With Google)
29. 28% of searches for thing adjacent effect successful a purchase. (Think With Google)
30. Mobile searches for “store unfastened adjacent me” (such as, “grocery store unfastened adjacent me” person grown by implicit 250% successful the past 2 years. (Think With Google)

31. People usage Google Lens for 12 cardinal ocular searches a month. (Google)
32. 50% of online shoppers accidental images helped them determine what to buy. (Think With Google)
33. There are an estimated 136 cardinal indexed images connected Google Image Search. (Photutorial)
34. 15.8% of Google SERPs amusement images. (Moz)
35. People click connected 3D images astir 50% much than static ones. (Google)

36. More than 800 cardinal radical usage Google Discover monthly to enactment updated connected their interests. (Google)
37. 46% of Google Discover URLs are quality sites, 44% e-commerce, 7% entertainment, and 2% travel. (Search Engine Journal)
38. Even though quality sites accounted for nether 50% of Google Discover URLs, they received 99% of Discover clicks. (Search Engine Journal)
    
39. Most Google Discover URLs lone person postulation for 3 to 4 days, with astir of that postulation occurring 1 to 2 days aft publishing. (Search Engine Journal)
40. The clickthrough complaint (CTR) for Google Discover is 11%. (Search Engine Journal)

41. 91.45% of hunt volumes successful Google Ads Keyword Planner are overestimates. (Ahrefs)
42. For each $1 a concern spends connected Google Ads, they person $8 successful nett done Google Search and Ads. (Google)
43. Google removed 5.5 cardinal ads, suspended 12.7 cardinal advertiser accounts, restricted implicit 6.9 cardinal ads, and restricted ads from showing up connected 2.1 cardinal steadfast pages successful 2023. (Google)
44. The mean buying click-through complaint (CTR) crossed each industries is 0.86% for Google Ads. (Wordstream)
45. The mean buying outgo per click (CPC) crossed each industries is $0.66 for Google Ads. (Wordstream)
46. The mean buying conversion complaint (CVR) crossed each industries is 1.91% for Google Ads. (Wordstream)

47. 58% of consumers ages 25-34 usage dependable hunt daily. (UpCity)
48. 16% of radical usage dependable hunt for section “near me” searches. (UpCity)
49. 67% of consumers accidental they’re precise apt to usage dependable hunt erstwhile seeking information. (UpCity)
50. Active users of the Google Assistant grew 4X implicit the past year, arsenic of 2019. (Think With Google)
51. Google Assistant deed 1 cardinal app installs. (Android Police)

52. AI-generated answers from SGE were disposable for 91% of amusement queries but lone 17% of healthcare queries. (Statista)
53. The AI-generated answers successful Google’s Search Generative Experience (SGE) bash not lucifer immoderate links from the apical 10 Google integrated hunt results 93.8% of the time. (Search Engine Journal)
54. Google displays a Search Generative constituent for 86.8% of each hunt queries. (Authoritas)
    
55. 62% of generative links came from sources extracurricular the apical 10 ranking integrated domains. Only 20.1% of generative URLs straight lucifer an integrated URL ranking connected leafage one. (Authoritas)
56. 70% of SEOs said that they were disquieted astir the interaction of SGE connected integrated hunt (Aira)

Learn more

Check retired much resources connected however Google works:

• How Do Search Engines Work? Beginner’s Guide
• What Is Googlebot & How Does It Work?
• How the Google Search Algorithm Works
• Google Still Uses PageRank. Here’s What It Is & How They Use It
• 7 Confirmed Google Ranking Factors
• Google Algorithm Updates History (2015–Present)