59 Blogging Statistics for 2023

1 year ago 135

Are you funny astir the authorities of blogging successful 2023? Then look nary further.

We’ve curated, vetted, and categorized a database of up-to-date statistic below.

Click to leap to a category, oregon support speechmaking for our apical blogging statistics:

These are the astir absorbing blogging statistic you should know.

  1. 71% of marketers study that contented selling has go much important to their enactment successful the past twelvemonth (Content Marketing Institute).
  2. 76% of contented marketers usage contented to make leads (Parse.ly).
  3. There are much than 600 cardinal blogs retired of 1.9 cardinal websites worldwide (Web Tribunal).
  4. 77% of net users work blogs (Social Media Today), and astir 26% of radical successful the U.K. aged 5–18 are speechmaking blogs (Statista).
  5. There is simply a beardown affirmative correlation betwixt connection number and backlinks, but lone up to 1,000 words. For posts longer than 1,000 words, determination is simply a beardown antagonistic correlation betwixt connection number and backlinks (Ahrefs).
  6. There is simply a mean correlation betwixt contented magnitude and integrated traffic, but lone up to 2,000 words. For posts longer than 2,000 words, determination is simply a mean antagonistic correlation betwixt connection number and integrated postulation (Ahrefs).
  7. 80% of bloggers study that blogging drives results (Orbit Media).
  8. The bloggers who people 2 to six times per week are 50% much apt to study beardown results (Orbit Media).
  9. Bloggers who usage 7+ images per station are 2.3X much apt to study beardown results (Orbit Media).
  10. 65% of B2B buyers mention vendor websites arsenic 1 of their astir highly influential contented types. This is followed by third-party websites (48%) and third-party articles by autarkic publishers (39%) (MarketingCharts).
  11. 59% of links shared connected societal media are shared without ever being work (Chicago Tribune).

General blogging statistics

What’s the authorities of blogging successful 2023? Here are immoderate statistic that whitethorn astonishment you. 

  1. Tumblr hosts implicit 518 cardinal blogs, portion WordPress hosts implicit 60 cardinal blogs (Web Tribunal). 
  2. WordPress powers implicit 43.2% of the net (W3Techs).
  3. Roughly 70 cardinal caller posts are published connected WordPress each period (WordPress).
  4. On average, 77 cardinal caller comments are added to WordPress posts per period (WordPress).
  5. From 2023 to 2027, the planetary contented selling manufacture is expected to turn by $584.02 cardinal (ReportLinker).
  6. 44% of buyers accidental they typically devour 3 to 5 pieces of contented earlier engaging with a vendor (Demand Gen Report).
  7. More than fractional of consumers volition halt what they are doing if they brushwood issues erstwhile viewing contented (Adobe).
  8. Only 40% of marketers person a written contented strategy (Content Marketing Institute).

Blogging gross statistics

Do bloggers truly gain money? Or is it conscionable a tube dream? Check retired these statistic connected blogging revenue. 

  1. 33% of bloggers don’t gain immoderate wealth astatine each (TechJury).
  2. The astir fashionable monetization method for bloggers is Google AdSense, followed by affiliate marketing. However, for high-income bloggers, AdSense ranks third; these bloggers are 2.5 times much apt to merchantability their ain merchandise oregon work than usage AdSense (GrowthBadger).
  3. Bloggers marque astir of their income from ads, affiliate products, sponsored merchandise reviews, selling their ain products, and online courses (RankIQ).
  4. 45% of bloggers who gain implicit $50,000 per twelvemonth merchantability their ain merchandise oregon service, portion lone 8% of lower-income bloggers bash that (GrowthBadger).
  5. 72% of bloggers making $2,000+/month usage either Mediavine oregon Adthrive arsenic their advertisement absorption institution (RankIQ).
  6. The astir profitable niche is the nutrient blog niche. Food bloggers person the highest median monthly income ($9,169) arsenic compared to bloggers from each large niches (RankIQ).
  7. The niches that person the highest percent of blogs with implicit 50,000 monthly sessions are nutrient (42.8%), manner (13.3%), and question (10%) (RankIQ).
List of activities bloggers earning implicit    $50K/year and lower-income bloggers do; barroom  graphs consistently amusement   much  higher-income than lower-income bloggers bash  each   activity

Blogging magnitude and frequence statistics

How agelong should your blog posts be? How often should you publish? When should you publish? These are questions bloggers ever ask. 

  1. Engagement drops for posts with a speechmaking clip longer than 7 minutes (Medium).
  2. 73% of radical admit to skimming blog posts, portion 27% devour posts thoroughly (HubSpot).
  3. 75% of the nationalist prefers speechmaking articles nether 1,000 words (Contently).
  4. The mean blog station takes 4 hours and 10 minutes to constitute (Orbit Media).
  5. The mean blog station is 1,376 words (Orbit Media).
  6.  The emblematic B2B nonfiction is 1,460 words compared to B2C articles, which are 1,300 words (Orbit Media). 
  7. About 66% of bloggers people weekly, monthly, oregon determination successful betwixt (Orbit Media).
Bar graphs showing mean  no. of words per blog station  crossed  the years (2014 to 2022)

As contention intensifies, bloggers request to make higher-quality content. Check retired these statistic connected content formats and quality. 

  1. Quality of content” is rated the #1 astir important occurrence origin among each bloggers. However, higher-income bloggers enactment overmuch much accent connected promoting their contented than lower-income bloggers bash (GrowthBadger).
  2. Most bloggers adhd astir 1 to 3 images per blog station (Orbit Media).
  3. 42% of bloggers are conducting and publishing archetypal probe (Orbit Media).
  4. 37% of bloggers enactment with editors (Orbit Media).
  5. The astir communal complaints astir content—too wordy, poorly written, oregon poorly designed (Adobe).
Bar graphs showing tiny  number  of bloggers marque   highly   ocular  content

To get accordant postulation to your blog, you archetypal request to get your nonfiction indexed and ranking successful the hunt engines.

  1. 68% of online experiences statesman with a hunt motor (BrightEdge).
  2. 90.63% of pages get nary integrated hunt postulation from Google (Ahrefs).
  3. Only 5.7% of pages volition fertile successful the apical 10 hunt results wrong a twelvemonth of work (Ahrefs).
  4. The mean leafage successful the apical 10 is 2+ years aged (Ahrefs).
  5. The mean top-ranking leafage besides ranks successful the apical 10 hunt results for astir 1,000 different applicable keywords (Ahrefs).
  6. Generally speaking, the much backlinks a leafage has, the much integrated postulation it gets from Google (Ahrefs).
  7. There’s nary correlation betwixt Flesch Reading Ease scores and ranking positions (Ahrefs).
  8. 71% of bloggers accidental SEO is the astir important root of postulation (Orbit Media).
  9. Only 50% of bloggers are doing keyword research for astir of their contented (Orbit Media).
  10. 17% of bloggers ne'er probe keywords (Orbit Media).
  11. Bloggers who gain implicit $50,000 per twelvemonth enactment a batch of accent connected SEO. Their #1 postulation root is typically Google integrated search; also, compared to lower-income bloggers, they are 4.3 times arsenic apt to behaviour keyword probe (GrowthBadger).
  12. 73% of bloggers are updating aged content (Orbit Media).
Pie illustration  showing 90.63% of pages get   nary  integrated  hunt  postulation   from Google

Blog selling statistics

Your blog can’t spell viral overnight. It needs to beryllium discovered, promoted, and marketed. 

  1. Only 32% of bloggers regularly cheque their blogs’ postulation analytics (Statista).
  2. Social media is the astir fashionable transmission for driving blog postulation (Orbit Media).
  3. 70% of bloggers who gain implicit $50,000 per twelvemonth accidental they are progressive oregon precise progressive promoters of their blogs, compared to lone 14% of lower-income bloggers (GrowthBadger).
  4. Bloggers who collaborate with influencers get amended results (Orbit Media).
  5. Bloggers who gain implicit $50,000 per twelvemonth from their blogs are implicit doubly arsenic apt to absorption connected getting email subscribers compared to lower-income bloggers. They besides usage 343% arsenic galore email-collection methods arsenic lower-income bloggers (GrowthBadger).
Bar graphs showing however  bloggers thrust  postulation   to their contented  crossed  the years (2014 to 2022)

Guest blogging statistics

Guest blogging is live and well, and it’s inactive a large mode to acquire links and beryllium exposed to a ample audience. 

  1. The mean outgo of publishing a paid impermanent station is $77.80 (Ahrefs).
  2. 50% of bloggers execute outreach for impermanent posts to 10 oregon less contacts a month, portion 7% of them transportation to 100 oregon much blogs per period (Referral Rock).
  3. 60% of bloggers constitute 1 to 5 impermanent posts per period (Referral Rock).
  4. 87% of bloggers travel up with impermanent station ideas themselves, but lone 52% of them bash the existent penning (Referral Rock).
Bar graphs showing percent  of impermanent  posters who bash  each   of six impermanent  blogging tasks

Final thoughts

Want to larn much astir blogging and contented marketing? Get started with these guides:

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