Artificial intelligence remains a large gully with SMB martech buyers: 70% accidental they’d wage much for a selling level that gave them entree to AI oregon automation tools, according to a caller study.
SMBs are a target-rich situation for vendors arsenic lone 26% person AI and/or automation technology, according to a survey of astir 500 SMBs conducted by online selling and income institution Constant Contact and probe steadfast Ascend2.
Big interest. Three-quarters (74%) of SMBs are funny successful utilizing AI oregon automation, and 55% said their involvement has grown implicit the past six months. Forty-six percent of SMB selling leaders admit they lone person a beginner’s cognition astir the benefits of the technology.
Top usage cases. Here is wherever SMB marketers are utilizing AI:
- Social media (52%)
- Content instauration (writing oregon images) (44%)
- Email campaigns (41%)
- Ad targeting (38%)
- Analytics (35%)
- Website forms (34%)
- CRM (30%)
- SMS/text campaigns (25%)
Worth the investment. Companies utilizing AI/automation are uncovering it a large clip saver.
- 60% of SMBs that presently usage AI oregon automation successful their selling accidental they person saved clip and are moving much efficiently.
- 33% of SMBs estimation they person saved much than 40 minutes per week connected selling by utilizing AII oregon automation.
Some reservations. Top concerns SMBs person astir AI and automation are information security, perceived outgo and the learning curve successful adopting the technology.
Why we care. AI and automation successful selling are implemented successful bid to prevention clip and amended ROI. Over fractional (58%) of SMBs successful the survey said they expect to prevention implicit $1,000 connected their AI concern successful the adjacent year; 28% said $5,000 oregon more; and 5% expect to prevention upwards of $25,000.
Dig deeper: How a non-profit farmers marketplace is leveraging AI
Get MarTech! Daily. Free. In your inbox.
About the author
Chris Wood draws connected implicit 15 years of reporting acquisition arsenic a B2B exertion and journalist. At DMN, helium served arsenic subordinate editor, offering archetypal investigation connected the evolving selling tech landscape. He has interviewed leaders successful tech and policy, from Canva CEO Melanie Perkins, to erstwhile Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama arsenic the country's archetypal national CIO. He is particularly funny successful however caller technologies, including dependable and blockchain, are disrupting the selling satellite arsenic we cognize it. In 2019, helium moderated a sheet connected "innovation theater" astatine Fintech Inn, successful Vilnius. In summation to his marketing-focused reporting successful manufacture trades similar Robotics Trends, Modern Brewery Age and AdNation News, Wood has besides written for KIRKUS, and contributes fiction, disapproval and poesy to respective starring publication blogs. He studied English astatine Fairfield University, and was calved successful Springfield, Massachusetts. He lives successful New York.
