I’ve worked successful SEO for conscionable implicit 12 years.

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll stock with you today. Hopefully, you’ll find them utile (…and possibly adjacent bookmark this page).

When you commencement your SEO career, it’s earthy to gravitate to escaped tools—they’re usually the archetypal SEO assets you hunt for. But the information is that not each free SEO tools are created adjacent – immoderate are great, and immoderate are not truthful great. So you request to beryllium careful.

Here are the ones I use:

1. Google Search Console – For galore radical Google Search Console, oregon “GSC” is the archetypal instrumentality you link to your website to assistance diagnose method issues and measure show from Google’s perspective. It’s wherever a batch of my investigation has started disconnected implicit the years.

2. Google Analytics – Although GA4 is not astir arsenic fashionable arsenic its predecessors, Google Analytics is simply a indispensable portion of SEO reporting, and it’s a utile instrumentality for seeing what is going connected extracurricular of integrated search.

3. Ahrefs Webmaster Tools – Ahrefs WMT is the champion (free) mode to get a sensation of Ahrefs. Setup is accelerated if you already person entree to GSC, and successful a mates of clicks, you tin commencement improving your website’s SEO performance. I utilized it portion moving successful an bureau to tally a speedy audit of clients’ sites.

4. Screaming Frog – If you privation to audit a website, Screaming Frog is 1 of the champion tools for tiny sites, arsenic you tin usage it successful database mode for escaped oregon up to 500 URLs successful crawling mode.

5. Bing WMT – Bing’s mentation of GSC is 1 of the champion ways to summation insights into however your website performs and diagnose website issues.

6. Ahrefs’ Free SEO Tools – Ahrefs has 8 tools that you tin cheque retired wholly for free. Covering everything from keyword probe and nexus gathering to SERP and ranking checkers.

7. Google Trends – Allows you to recognize trends of definite keywords. This benignant of information is particularly absorbing if you enactment successful ecommerce SEO, arsenic it tin assistance you way merchandise class trends and comparison them against each other.

8. Pinterest Trends – If you are moving with a institution that gets traction connected Pinterest past Pinterest Trends mightiness beryllium a much utile instrumentality than Google Trends.

9. Google Collab – A Jupyter notebook-style level that requires nary setup and is the easiest mode to tally a Python script. Google Collab is large if you enactment successful an agency, arsenic you tin tally tiny Python scripts without asking the IT section for admin entree each 5 minutes.

10. Chrome DevTools—DevTools is built into the Chrome browser and is 1 of the champion escaped tools for diagnosing method oregon show issues with websites.

11. Page Speed Insights – Helps you diagnose issues with Core Web Vitals and different SEO show issues.

12. Google Looker Studio – Formerly known arsenic Google Data Studio, this is simply a dashboarding level for creating escaped SEO dashboards.

13. Google Keyword Planner – Google’s instrumentality to assistance you place the hunt measurement of keywords.

14. Webpagetest.org – In years gone by, I’ve seen this utilized by the squad astatine Google. It helps measurement the velocity of your website and make a loading animation video to amusement the velocity quality betwixt competitors.

15. Dentsu’s method SEO tools – Dentsu has a suite of 17 escaped SEO tools that you tin usage for free, covering everything from hreflang tag testers, XML sitemap generators, schema markup generators, and overmuch more. Formerly tally by Merkle this has ever been a utile assets for escaped SEO tools.

16. Keyword Shitter – As the sanction implies, if you request to mass-generate keywords quickly, past this is the instrumentality to do it.

17. Hreflang Checker – Useful escaped instrumentality created by Dan Taylor for checking, yes, you guessed it, hreflang implementation.

WordPress is 1 of the most fashionable CMSs connected the internet, So it makes consciousness if you’re moving successful SEO to cognize your mode astir immoderate of the astir fashionable SEO plugins.

These are the ones I usage astir regularly.

18. Yoast SEO – Yoast has been considered the fig 1 SEO plugin for galore years now. Its spot lies successful its quality to simplify a batch of SEO optimization. 

19. RankMath – RankMath is different fashionable WordPress SEO plugin. Like Yoast, it simplifies SEO optimization.

20. Ahrefs WP Plugin – Our instrumentality allows you to tally a afloat contented audit connected your website and suggests antithetic betterment actions. It integrates with GA and GSC to assistance supply you with better-targeted keywords and contented recommendations.

21. TablePress – If you enactment with data, you’ll request to usage a array successful WordPress. One of the astir SEO-friendly ways to bash this is utilizing a plugin similar TablePress.

There is an unlimited proviso of utile YouTube resources retired there, but determination are 2 channels that I’ve recovered astir utile successful my SEO career.

22. Google Search Central – Google Search Central is the newer mentation of Google Webmasters YouTube channel. If you enactment with clients, you request to enactment connected apical of Google’s latest updates and responses, and this is 1 of the champion places to do that.

23. Ahrefs – Video mastermind Sam Oh has been heading up the Ahrefs’ YouTube transmission for arsenic agelong arsenic I tin remember. I person watched his videos since time one, and they person ever provided the highest-quality accusation with easy-to-digest SEO tips to assistance rise your SEO game.

As SEO perpetually changes, it’s a bully thought to motion up for immoderate SEO newsletters. Here are the ones I recommend.

25. SEOFOMO – Aleyda Solis has been moving SEOFOMO for a fig of years now, and the newsletter has go 1 of my favorites to work recently. Aleyda has ever had her digit connected the pulse of the SEO manufacture since I started my career, truthful it’s nary astonishment that the newsletter is truly insightful.

26. Ahrefs’ Digest – Every week, Si Quan sends retired the Ahrefs’ Newsletter to 284k marketers. It’s packed to the brim with tons of selling goodness. If you haven’t already, sign up here.

27. Detailed.com – SEO insights from tracking the rankings & gross of 3,078 integer goliaths.

28. SEOMBA – Founded by Tom Critchlow the SEOMBA provides leadership, absorption and vocation proposal to those moving successful the SEO industry.

29. Niche Pursuits – Founded by Spencer Haws, Niche Pursuits is simply a newsletter I signed up for a fewer years agone and linked to their YouTube channel. It has ever had absorbing guests, and Spencer is simply a large interviewer.

I americium a spot of a browser hold junkie, truthful this database whitethorn beryllium longer than you were expecting. If you are a beginner, I suggest you commencement with Ahrefs SEO Toolbar.

I’ve included immoderate of the lesser-known plugins I’ve utilized implicit the years as well.

30. Hreflang Tag Checker – If you’re moving with an planetary site, past this is simply a utile hold to assistance you cheque your hreflang tags are correct

31. Ahrefs SEO Toolbar – Our toolbar is present 1 of the astir full-featured toolbars retired there. When I joined Ahrefs, I had astir 20 extensions that I would use. As the toolbar has improved implicit the past 2 years, I’ve deleted a batch of the different Chrome extensions I utilized to use—as the Ahrefs’ toolbar does it all.

32. Wappylyser – Useful for knowing the exertion down websites. Doing truthful is utile for technical SEO arsenic it lets you recognize what SEO issues you could encounter.

33. Linkclump is simply a large instrumentality for copying links quickly. I usage it to scrape the hunt results. (Don’t archer Google!)

34. SEO Render Insight Tool – This instrumentality highlights server-side rendered (SSR) vs client-side rendered (CSR) contented connected websites, I find it utile for spot checks.

35. FatRank – A speedy mode to cheque the ranking for immoderate keyword.

36. Detailed SEO – Created by Glen Allsopp, this hold has 7 tabs connected on-page factors you tin usage to analyse immoderate website.

37. Robots Exclusion Checker – Checks the website’s robots.txt record to guarantee circumstantial pages are excluded from hunt motor indexing.

38. Word Counter Plus – A browser hold that counts words, characters, and sentences successful text. If you constitute content, past this tin beryllium a utile mode to cheque your connection number quickly.

39. SEO Meta successful 1 CLICK – With implicit 600k users, this is simply a fashionable hold for diagnosing on-page issues.

40. Scraper – A elemental but accelerated mode to get information retired of websites and into your spreadsheets. I’ve recovered this utile for assisting with information studies.

41. Keywords Everywhere – A browser hold that provides keyword metrics specified arsenic hunt measurement and CPC straight successful hunt results, helping users place invaluable keywords for SEO strategies.

42. SEO Minion – Created by Keywords Everywhere, this hold tin analyse on-page SEO, cheque breached links, comparison differences betwixt HTML and DOM (rendered HTML), analyse structured data, and more.

43. SEO Schema Visualizer – Allows you to visualize JSON-LD schema markup successful a click.

Podcasts person seen a resurgence successful popularity successful caller years. They’re a large mode to devour accusation portion traveling oregon if you similar listening to reading.

Here are the podcasts that I urge you springiness a listen:

44. Ahrefs Podcast – Ahrefs CMO Tim Soulo interviews high-profile guests successful the selling world. My favourite podcast occurrence truthful acold was the Glen Allsopp episode. A indispensable listen.

45. Search Off the Record – Hosted by the Google hunt relations team, they sermon trending topics successful search, what they’re moving on, and the decision-making down launches.

46. Authority Hacker Podcast – Gael Breton and Mark Webster stock actionable ways to get much postulation that converts.

47. Crawling Mondays – Aleyda Solis presents Crawling Mondays, which besides has a YouTube channel. She has immoderate high-profile guests and has got Google’s Danny Sullivan connected the show.

48. Search with Candour – Presented by Jack Chambers-Ward and Mark Williams-Cook, this amusement ever makes for an absorbing listen. It has a wide assortment of guests from the SEO satellite and thought-provoking discussions

49. SERPs Up – Weekly SEO insights with Mordy Oberstein and Crystal Carter, on with a immense assortment of high-profile guests.

50. The SEO Rant – Hosted by Mordy Oberstein. Each week, the SEO Rant provides unfiltered SEO insights from immoderate of the world’s apical manufacture experts.

If you privation to larn SEO from scratch successful my sentiment determination are lone 2 choices. I utilized to urge that caller joiners to my squad work the Moz beginners guide, but erstwhile Ahrefs added their guide, I recovered that radical connected my squad preferred Ahrefs’ contented more.

51. SEO: The Complete Guide For Beginners Guide – The Ahrefs’ Beginner’s Guide to SEO is the archetypal spot to commencement your SEO travel if you are caller to SEO.

52. Moz Beginners Guide – Many older SEOs mightiness person started learning SEO by speechmaking this guide. It’s thing that I utilized successful the past to assistance bid new SEOs.

It whitethorn dependable old-fashioned successful our online world, but sometimes, the champion mode to get an in-depth presumption of a peculiar taxable is to prime up a publication and read it.

Here are the books I recommend.

53. The Art of SEO – This is simply a precise elaborate usher to SEO. When I learned SEO, determination weren’t galore SEO books around, but this was 1 that I enjoyed reading.

54. Product-Led SEO – This must-read publication by Eli Schwartz is for anyone funny successful taking their SEO strategy to the next level.

55. Feck Perfuction – A publication that helps you tackle communicating much analyzable SEO projects and displacement your mindset to make selling that resonates much with your audience.

56. Information Architecture for the World Wide Web – This publication goes heavy into the subject down structuring contented connected a site. It volition astir apt look to enterprise SEOs oregon anyone moving connected a ample website.

57. Data-Driven SEO With Python – This publication is utile for SEOs who privation to grow their cognition further and incorporated tools similar Python into their SEO and information probe projects.

58. The Link Building Book – I deliberation each SEO should work this publication arsenic it offers applicable ways to physique links that anyone can do.

59. Entity SEO – Written by Dixon Jones, it’s an absorbing heavy dive into Entity SEO. This volition beryllium of much involvement to much experienced SEO professionals.

60. Ahrefs SEO Book For Beginners – Our beginner’s publication to SEO is the cleanable mode to commencement learning astir SEO successful my opinion. It’s besides utile if you are an SEO squad pb and you privation to rapidly bid caller starters connected the basics of SEO and however to usage Ahrefs effectively.

In my SEO salary post, I was amazed that lone 9% of SEOs learned SEO from a course. There are a batch of precocious prime courses retired determination astatine the moment, and we person a stack of them astatine Ahrefs.

61. Ahrefs Academy – We person nary little than 7 video tutorial courses that you tin ticker done the Ahrefs Academy. They screen everything from How to Use Ahrefs, to Blogging for Business and everything successful between. Don’t slumber connected this astonishing SEO resource.

62. Ahrefs Certification – If you privation to gain a certification for your Ahrefs skills past you tin present get your precise ain certificate to accidental you’ve passed. I’ve taken the exam and it isn’t a locomotion successful the park, truthful marque definite you brushwood up your skills earlier taking the exam.

63. HubSpot SEO Certification – A escaped certification people that covers the basics of SEO, similar keyword research, gathering backlinks, and knowing the SERPs.

64. Google Skillshop – The champion spot to get merchandise grooming connected Google’s products and get certified on them.

Over the past 10 oregon truthful years, extracurricular of societal media, 3 websites person been the main sources of accusation for SEO quality and insights.

65. SERoundtable – Founded by Barry Schwartz successful 2003, Search Engine Roundtable reports regularly connected SEO, Google’s algorithm updates, SEO techniques, and more. It is the OG of SEO reporting.

66. Search Engine Journal – Search Engine Journal was founded by Loren Baker successful 2003, it covers topics related to SEO, contented marketing, and societal media.

67. Search Engine Land – Founded by Danny Sullivan and Chris Sherman successful 2006, SEL has been 1 of the archetypal places I’ve checked to spot what’s happening in SEO.

In betwixt SEO quality cycles, SEOs similar to drawback up connected a mates of blogs to digest antithetic opinions and bash probe connected a peculiar topic. I americium nary different. I show many blogs.

Here are my favorites:

68. ImportSEM – Useful spot to find Python SEO scripts and tutorials connected however to incorporated Python into your integer selling efforts.

69. JC Chouinard – One of the champion places to commencement learning astir Python for SEO. I’ve been speechmaking this website for galore years and person ever travel distant with immoderate utile takeaways.

70. Brodie Clark – If I privation to cognize the latest developments successful ecommerce SEO, I often sojourn Brodie’s blog oregon spot his latest posts connected societal media.

71. Kevin Indig’s Growth Memo – Kevin Indig’s blog is 1 of the astir fashionable blogs retired there. I find it utile for processing strategies astir SEO.

72. Ahrefs Blog – You’re speechmaking this connected Ahrefs blog, truthful you astir apt cognize a spot astir us. We regularly blog connected antithetic selling topics and nutrient our ain unsocial information studies. In my opinion, Ahrefs blog is simply a must-read blog. And for me, it has been for galore years now.

73. Moz Blog – The Moz blog has been established for a agelong clip and was 1 of the archetypal well-known SEO blogs. It inactive has a stack of absorbing guests on there.

74. The SEO Sprint – Adam Gent’s SEO Sprint is simply a indispensable work if you are funny successful however to get your method SEO recommendations approved by developers, merchandise teams and different elder staff.

75. SEO By The Sea – Bill Slawski is nary longer with us, but his enactment lives connected and I, similar galore different SEOs, inactive work his blog from clip to clip arsenic a utile SEO assets and treasure trove of SEO information.