There’s nary shortage of SEO reporting tools to take from—but what are the halfway tools you request to enactment unneurotic an SEO report?

In this article, I’ll stock 8 of my favourite SEO reporting tools to assistance you make a broad SEO study for free.

Price: Free

Google Search Console, often called GSC, is 1 of the astir wide utilized tools to way important SEO metrics from Google Search.

Most communal reporting use case

GSC has a ton of information to dive into, but the main show indicator SEOs look astatine archetypal successful GSC is Clicks connected the main Overview dashboard.

As the information is from Google, SEOs see it to beryllium a bully barometer for tracking integrated hunt performance. As good arsenic clicks data, you tin besides way the pursuing from the Performance report:

• Total Impressions
• Average CTR
• Average Position

But for astir SEO reporting, GSC clicks information is exported into a spreadsheet and turned into a illustration to visualize year-over-year performance.

Favorite feature

One of my favourite reports successful GSC is the Indexing report. It’s utile for SEO reporting due to the fact that you tin stock the indexed to non-indexed pages ratio successful your SEO report.

If the website has a batch of non-indexed pages, past it’s worthy reviewing the pages to recognize wherefore they haven’t been indexed.

Price: Free

Google Looker Studio (GLS), antecedently known arsenic Google Data Studio (GDS), is simply a escaped instrumentality that helps visualize information successful shareable dashboards.

Most communal reporting use case

Dashboards are an important portion of SEO reporting, and GLS allows you to get a full presumption of hunt show from aggregate sources done its integrations.

Out of the box, GLS allows you to link to galore antithetic information sources.

Such as:

• Marketing products – Google Ads, Google Analytics, Display & Video 360, Search Ads 360
• Consumer products – Google Sheets, YouTube, and Google Search Console
• Databases – BigQuery, MySQL, and PostgreSQL
• Social media platforms – Facebook, Reddit, and Twitter
• Files – CSV record upload and Google Cloud Storage

Sidenote.

If you don’t person the clip to make your ain study manually, Ahrefs has 3 Google Looker Studio connectors that tin assistance you make automated SEO reporting for immoderate website successful a fewer clicks

Here’s what a dashboard successful GLS looks like:

Ahrefs Google Looker Studio integration

With this benignant of dashboard, you stock reports that are casual to recognize with clients oregon different stakeholders.

Favorite feature

The quality to blend and filter information from antithetic sources, similar GA and GSC, means you tin get a customized overview of your full hunt performance, tailored to your website.

Price: Free for 500 URLs

Screaming Frog is simply a website crawler that helps you audit your website.

Screaming Frog’s escaped mentation of its crawler is cleanable if you privation to tally a speedy audit connected a clump of URLs. The escaped mentation is constricted to 500 URLs—making it perfect for crawling smaller websites.

Most communal reporting use case

When it comes to reporting, the Reports paper successful Screaming Frog SEO Spider has a wealthiness of accusation you tin look implicit that covers each the method aspects of your website, specified arsenic analyzing, redirects, canonicals, pagination, hreflang, structured data, and more.

Once you’ve crawled your site, it’s conscionable a substance of downloading the reports you request and moving retired the main issues to summarize successful your SEO report.

Favorite feature

Screaming Frog tin propulsion successful information from different tools, including Ahrefs, using APIs. 

If you already had entree to a fewer SEO tools’ APIs, you could propulsion information from each of them straight into Screaming Frog. This is utile if you privation to harvester crawl information with show information oregon different 3rd party tools.

Even if you’ve ne'er configured an API, connecting different tools to Screaming Frog is straightforward.

Price: Free

Ahrefs has a ample enactment of free SEO tools to assistance you astatine each signifier of your SEO campaign, and galore of these tin beryllium utilized to supply insights for your SEO reporting.

For example, you could use our:

• Free keyword fertile checker – to study your site’s ranking presumption successful immoderate country
• Free website postulation checker – to study your competitors’ website traffic
• Free breached nexus checker – to study connected breached links
• Free website authorization checker – to study connected immoderate website’s Domain Rating (DR)
• Free keyword trouble checker – to study connected caller keyword opportunities for your content

Most communal reporting use case

One of our astir fashionable escaped SEO tools is Ahrefs Webmaster Tools (AWT), which you tin usage for your SEO reporting.

With AWT, you can:

• Monitor your SEO wellness implicit clip by mounting up scheduled SEO audits
• See the show of your website
• Check each known backlinks for your website

Favorite feature

Of each the Ahrefs escaped tools, my favourite is AWT. Within it, tract auditing is my favourite feature—once you’ve acceptable it up, it’s a wholly hands-free mode to support way of your website’s method show and show its health.

If you already person entree to Google Search Console, it’s a no-brainer to set up a escaped AWT relationship and docket a method crawl of your website(s).

Price: Free

Ahrefs’ SEO Toolbar is simply a escaped Chrome and Firefox hold utile for diagnosing on-page method issues and performing speedy spot checks connected your website’s pages.

Most communal reporting use case

For SEO reporting, it’s utile to tally an on-page cheque connected your website’s top pages to guarantee determination aren’t immoderate superior on-page issues.

With the escaped version, you get the pursuing features:

• On-page SEO report
• Redirect tracer with HTTP Headers
• Outgoing links study with nexus highlighter and breached nexus checker
• SERP positions
• Country changer for SERP

The SEO toolbar is fantabulous for spot-checking issues with pages connected your website. If you are not assured with inspecting the code, it tin besides springiness you invaluable pointers connected what elements you request to see connected your pages to marque them search-friendly.

If thing is incorrect with the page, the toolbar highlights it, with reddish indicating a captious issue.

Favorite feature

The conception I usage the astir often successful the SEO toolbar is the Indexability tab. In this section, you tin spot whether the leafage tin beryllium crawled and indexed by Google.

Although you tin bash this by inspecting the codification manually, utilizing the toolbar is overmuch faster.

Price: Free

Like GSC, Google Analytics is different instrumentality you tin usage to way the show of your website, tracking sessions and conversions and overmuch much connected your website.

Most communal reporting use case

GA gives you a full presumption of website postulation from respective antithetic sources, specified arsenic direct, social, organic, paid traffic, and more.

Favorite feature

You tin make and way up to 300 events and 30 conversions with GA4. Previously, with cosmopolitan analytics, you could lone way 20 conversions. This makes conversion and lawsuit tracking easier wrong GA4.

Price: Free

Google Slides is Google’s mentation of Microsoft PowerPoint. If you don’t person a dashboard acceptable up to study connected your SEO performance, the adjacent champion happening is to assemble a slide deck.

Many SEO agencies contiguous their study done dashboard insights and PowerPoint presentations. However, if you don’t person entree to PowerPoint, past Google Slides is an fantabulous (free) alternative.

Most communal reporting use cases

The astir communal usage of Google Slides is to make a monthly SEO report. If you don’t cognize what to see successful a monthly report, usage our SEO study template.

Favorite feature

One of my favourite features is the quality to stock your presumption connected a video chat straight from Google Slides. You tin bash this by clicking the camera icon successful the top right.

This is utile if you are moving with distant clients and makes sharing your reports easy.

Price: Free

Google Trends allows you to presumption a keyword’s popularity implicit clip successful immoderate country. The information shown is the comparative popularity ratio scaled from 0-100, not the nonstop measurement of hunt queries.

Most communal reporting use cases

Google Trends is utile for showing however the popularity of definite searches tin summation oregon alteration implicit time. If you enactment with a website that often has trending products, services, oregon news, it tin beryllium utile to exemplify this visually successful your SEO report.

Google Trends makes it casual to spot seasonal trends for merchandise categories. For example, radical privation to bargain BBQs erstwhile the upwind is sunny.

Using Google Trends, we tin spot that highest request for BBQs usually happens successful June-July every year.

Using this information crossed the past 5 years, we could beryllium reasonably definite erstwhile the BBQ play would commencement and end.

Favorite feature

Comparing 2 oregon much hunt presumption against each different implicit clip is 1 of my favourite uses of Google Trends, arsenic it tin beryllium utilized to archer its own story.

Embellishing your study with trends information allows you to summation further insights into marketplace trends.

You tin adjacent excavation into trends astatine a determination level if you need to.

Final thoughts

These escaped tools volition assistance you enactment unneurotic the foundations for a well-rounded SEO report.

The tools you usage for SEO reporting don’t ever person to beryllium expensive—even ample companies usage galore of the escaped tools mentioned to make insights for their client’s SEO reports.

Got much questions? Ping maine on X 🙂