At its core, a PR study is astir presenting the interaction of your hard work.

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and run washups instrumentality a measurement back, looking astatine wider context, learnings, and next steps.

Let’s get into examples of both…

Here are 5 real-world PR study examples that basal retired for their clarity and focus.

The “Exec-friendly one-pager” PR study from Rise at Seven

This one-page summary presents high-level results, cleanable for elder stakeholders who request speedy insights without getting bogged down successful details.

Key metrics, similar tract postulation and income generated, are presented done a wide communicative arc: the challenge, the idea, the results.

The “PR supplement” study from Cedarwood Digital

This PR study illustration from Cedarwood Digital gives a speedy snapshot of integer coverage, showcasing the campaign’s occurrence successful presumption of links and authority.

The “supplement” study is large for clients who don’t request afloat PR play-by-plays—either due to the fact that they’re much invested successful different channels, oregon due to the fact that reporting is regular capable that they’re already up to speed.

This is an illustration Digital PR study that we connect to our SEO study - we find it’s rather apical level - but it works good for our clients.

The “monthly deep-dive” PR study from Distinctly

This is simply a coagulated illustration of a monthly PR study from Lauren Field, Senior Digital PR Manager astatine Distinctly, offering the exec summary and adjacent steps up front, followed by a deeper-dive into run activities, integrated visibility, media coverage, and rival analysis.

It’s wide from the contented that the Distinctly squad reports connected results crossed aggregate channels, and passim the full income funnel. If you’re looking to study holistically connected your PR performance, get inspiration from the full study here.

The “campaign wrapper up” PR study illustration from Kaizen

This PR study from Shakira Sacks, PR Lead astatine Kaizen, is simply a large illustration of a well-structured run wrap-up.

It follows a logical and easy-to-read flow, moving done Campaign Overview > Results > Wider Impact > Next Steps.

High-level show summaries, paired with the close magnitude of context, marque this study perfect for mid-level managers oregon clients.

For much inspiration, check retired the study successful afloat here.

The “live coverage” PR dashboard from Escherman

This unrecorded reporting dashboard, built by Andrew Bruce Smith, Founderof Escherman agency, integrates cross-channel PR metrics similar sum authorization and societal shares.

PR dashboards don’t thin to springiness the recipient a full batch of context. As such, they thin to beryllium amended for interior teams, oregon clients who similar regular updates and minimal manus holding.

Now you’ve seen immoderate examples of existent PR reports, here’s however to make them.

Here’s the TL;DR:

• Keep your reporting elemental by focusing connected 1 clear goal.
• Tailor the content, metrics, format, and cadence to your audience
• Don’t overdo it—stick to cardinal insights and recommendations to support things wide and actionable.

A large PR study doesn’t overwhelm the scholar with information. Instead, it focuses connected the astir important insights and intelligibly answers a cardinal question. Think of it arsenic a technological study, with a cardinal proposal that needs testing.

Examples:

• Did we successfully thrust postulation backmost to our site?
• How overmuch further consciousness did we make with influencers?
• Did we successfully crook consciousness into merchandise sales?

A single-minded nonsubjective volition support you on track.

Your assemblage is the astir important happening to see erstwhile you commencement gathering your report.

Ask yourself: Do they truly need to cognize this? What bash they really attraction about? How bash they similar to devour information?

Doing this volition assistance you make reports that support your clients coming back.

Different audiences volition beryllium funny successful antithetic ways of measuring goals. For example, on-the-ground teams are much apt to attraction astir granular KPIs similar the fig of dofollow links.

C-suite oregon Directors, on the different hand, volition privation to spot the top-level interaction of your strategy.

They’ll similar overarching PR KPIs similar share of voice uplift crossed a fig of campaign-relevant terms.

Or adjacent site-level stock of dependable uplift vs. competitors.

The champion reports don’t trust solely connected numbers—they usage charts, graphs, and visuals to archer a story.

If you’re readying to grip your PR reports yourself, Google Sheets oregon Docs are coagulated choices, but they tin beryllium a spot limiting successful presumption of plan and flexibility.

That’s wherefore a batch of PR pros spell for much ocular tools similar Looker Studio or Canva.

If your assemblage is simply a senior exec, they’ll typically privation a well-designed study featuring top-level summaries, cautiously curated stats, and show headlines.

Clients usually expect a white-labeled study with a steadfast magnitude of discourse connected deliverables and results, fixed they’re not progressive successful the day-to-day of it all.

And connected the crushed PRs or interior teams (like you) request live, granular reports, to iteratively reappraisal and make strategy. In-platform data, spreadsheets, and Looker dashboards are format favorites for these bread-and-butter PRs.

Ahrefs’ caller PR reporting dashboard is simply a large example. It gives you a unrecorded overview of nexus and hunt show based connected your Content Portfolio (ie. your ain specified database of URLs).

Here’s what it looks like:

Your run goals and your assemblage are the 2 main things that should find your reporting cadence.

For instance, if you’re reporting to the remainder of your team, bash truthful connected a unrecorded and ongoing basis.

But if you’re presenting results to senior execs, you’ll beryllium analyzing that information connected a monthly, quarterly, yearly—or adjacent sales-cycle babelike basis, if that’s however agelong it takes for you to spot results.

There’s a inclination successful PR to over-report. Carving retired a wide communicative arc volition support you on track.

The champion PR reports I’ve seen instrumentality to this escaped look to present steadfast insight:value.

• Exec summary (goal and run overview)
• Top wins
• Expectation vs world (carefully curated charts that usher the story)
• Recommendations and next steps

Bank these templates to velocity up your PR reporting—feel escaped to delete immoderate components that aren’t applicable to your extremity oregon audience.

PR run study template

Ready to make your ain PR report? Here’s a simplified template you tin customize for your campaigns…

Grab the template here

Ongoing media sum template

This adjacent PR study template comes from Digital PR Lead, Alice Walker-Gibbons, from Embryo Digital.

If you’re analyzing the interaction of your ongoing media coverage, this Google Sheets illustration volition springiness you immoderate cardinal metrics to see successful your PR reporting.

Grab the template here.

Quarterly PR study template

Alex Jones, Head of Digital astatine Cartwright Communications, has developed a follow-along template that reflects his team’s attack to PR reporting.

Here’s what helium has to say:

Wrapping up

When it comes to PR reporting, little is often more. Keep it clear, focused, and tailored to your audience’s needs.

If you’re omniscient astir it, your PR reporting volition not lone beryllium the interaction of your hard work, it volition bring you repetition business, bigger budgets, and much originative control.

So, spell up and bookmark these examples for inspiration.