Calculators are the improbable maneuver savvy website owners are utilizing to thrust hundreds of thousands (and sometimes millions) of clicks from Google to their websites.

In this article, I’ll stock immoderate examples of calculators that caught my attraction and amusement you however I recovered them. (And however you tin marque one, too.)

Key stats

• Website: Groww.in
• Domain Rating: 75
• Country: India
• Niche: Finance
• Calculator integrated traffic: 3.5m
• Calculator estimated value: $128k

The highest postulation calculator successful my probe was an Indian systematic concern program calculator— commonly called “SIP calculator.”

I didn’t cognize what it was, truthful I had to Google it. But, it turns retired that a SIP calculator enables radical to recognize the instrumentality connected their communal money investments.

In communal money investments, investors excavation their wealth successful stocks, bonds, and different securities.

One of the absorbing things astir this tract is that this isn’t the lone calculator they have. According to Ahrefs’ Site Explorer, they person 216 pages successful their /calculator/ parent subfolder, which has full postulation of 8.6m—not excessively shabby.

And if you are looking for immoderate calculator inspo, they person 77.2k calculator-themed keywords you tin browse through.

Key stats

• Website: Bankrate.com
• Domain Rating: 90
• Country: U.S.
• Niche: Finance
• Calculator integrated traffic: 1.4m
• Calculator estimated value: $1m

If you are fortunate capable to beryllium purchasing a caller house, 1 of the things you’ll astir apt request to see is however overmuch you tin spend to wage backmost per month. Working this retired tin beryllium tricky—unless you person a owe calculator to assistance you enactment it out.

 The /mortgages/ subfolder has a full of 1,065 pages and has a full postulation of 2.9M. And conjecture what the fig 1 leafage is? The owe calculator.

This leafage drives 25.9% of the postulation wrong this subfolder.

Key stats

• Website: Percentagecalculator.net
• Domain Rating: 52
• Country: U.S.
• Niche: Finance
• Calculator integrated traffic: 1.6m
• Calculator estimated value: $44.9k

If, similar maine and hundreds of different SEOs, you’ve Googled “percentage summation calculator” successful the past fewer years during reporting week, past you volition person astir apt utilized this website.

Percentage Calculator allows you to implicit basal percent calculations similar percent increases and decreases.

The information that you tin bash this each successful a spreadsheet doesn’t look to person impacted its integrated postulation 1 iota. It presently receives 1.6 cardinal integrated postulation to this page.

According to the Top Pages study successful Ahrefs, this is simply a 3-page tract successful total, and arsenic you tin spot from the below, each the postulation goes to the homepage.

Key stats

• Website: Mayoclinic.org
• Domain Rating: 92
• Country: U.S.
• Niche: Health
• Calculator integrated traffic:456k
• Calculator estimated value: $106k

Mayoclinic is 1 of the astir well-known wellness sites connected the internet. It’s a DR 92 tract with an estimated postulation worth of $47.9m.

Although its calorie calculator whitethorn look basic, it presently receives 456k integrated postulation and has an estimated worth of $106k.

Looking astatine the postulation of the genitor /in-depth/ subfolder, we tin spot that this calculator is driving 41.6% of integrated postulation wrong the subfolder.

Key stats

• Website: americanpregnancy.org
• Domain Rating: 82
• Country: U.S.
• Niche: Health
• Calculator integrated traffic: 427k
• Calculator estimated value: $60.4k

This calculator calculates the owed day for your gestation based connected your past menstrual period. It’s an estimate, but it’s inactive a wildly fashionable page.

If we spell to the genitor /resources/ folder and look astatine the Top pages study successful Ahrefs, we tin spot it is the astir fashionable page, liable for 85.4% of the postulation for the genitor subfolder.

Key stats

• Website: webmd.com
• Domain Rating: 92
• Country: U.S.
• Niche: Health
• Calculator integrated traffic: 373k
• Calculator estimated value: $72.1k

Another pregnancy-themed calculator is this ovulation calculator. It estimates the astir fertile days of the period based connected the information you provide.

The calculator solves a occupation by making it easier to recognize erstwhile you volition astir apt beryllium capable to conceive. It’s somewhat much analyzable than immoderate examples and has a snazzy calendar display.

If we caput to the Top pages study for the /baby/ genitor subfolder, we tin spot that 18.3% of their postulation comes from the ovulation calculator page.

Key stats

• Website: smartasset.com
• Domain Rating: 83
• Country: U.S.
• Niche: Finance
• Calculator integrated traffic: 690k
• Calculator estimated value: $1.1m

Unless you unrecorded successful the Cayman Islands oregon different tax-free location, you’ll astir apt privation to cheque astatine immoderate constituent however overmuch of your wage goes connected taxes and however overmuch of your paycheck you get to take home.

One of the fastest ways to enactment retired is to usage a paycheck oregon wage calculator. This illustration by Smart Asset is casual to usage and provides a wide breakdown of each the deductions from your paycheck.

If we caput to the /taxes/ parent subfolder, surprise, surprise—it’s the highest-traffic page.

But if we look a spot closer, we tin spot thing much absorbing astir this site: they person taken a programmatic SEO attack to creating calculators. They person created paycheck calculators for each the antithetic states successful the U.S., and utilizing this strategy it’s driving important integrated traffic.

Key stats

• Website: nerdwallet.com
• Domain Rating: 90
• Country: U.S.
• Niche: Finance
• Calculator integrated traffic: 289k
• Calculator estimated value: $19.3k

My workfellow Mateusz Makosiewicz wrote a fantastic nonfiction astir Nerdwallet’s SEO strategy precocious that I powerfully urge you read. So, it wasn’t overmuch of a astonishment to spot Nerdwallet’s compound involvement calculator popular up successful the probe for this article.

 If we plug the genitor /calculators/ subfolder into Site Explorer’s Top pages report, we tin spot 2 things.

• This compound involvement calculator drives 33.7% of the postulation and is their top-performing leafage successful this subfolder
• The compound involvement calculator is conscionable 1 of 21 calculators successful this subfolder, truthful it’s apt these calculators are portion of a deliberate SEO strategy

I recovered these websites utilizing 2 tools successful Ahrefs: Web Explorer and Batch Analysis 2.0.

Here’s however you tin recreate it:

1. Go to Web Explorer and type in:

inurl:calculator

Then deed hunt and export the 1000 URLs. Then transcript each the websites and caput to Batch Analysis 2.0

2. Batch Analysis 2.0 – Paste your Web Explorer websites into Batch Analysis 2.0.

Then export the database and analyse — I’ve highlighted the postulation file below.

If you privation to find much ideas for creating your ain calculator, you tin probe it utilizing Keywords Explorer.

To start, participate “calculator” into the hunt barroom of Keywords Explorer and click connected the Matching terms report.

You tin past click done to the Clusters by Parent Topic to spot immoderate cardinal calculators radical are searching for. Scroll done the results until you find a keyword you deliberation would work.

Ahrefs says determination are 35,819 clusters here—more than capable ideas to hunt through.

In times gone by, unless you were technically inclined, you would person had to person hired a developer to physique your ain calculator.

But nowadays, it’s arsenic casual arsenic asking your favourite LLM oregon an AI coding instrumentality similar Cursor to physique it for you.

Here’s an illustration of a Calorie Calculator I made successful astir 10 seconds utilizing Cursor. Starting with the supremely analyzable prompt: “Can you marque maine a calorie calculator.”

I got Cursor to adhd an Ahrefs logo arsenic a follow-up punctual for a spot of fun, but you get the idea. It’s ace casual to customize.

Final thoughts

When website owners privation to summation postulation to their website, seldom the reply is “Let’s physique a calculator!” But from my analysis, there’s plentifulness of postulation retired determination for those who instrumentality the plunge and build one.

Is it a replacement for blog content? No, evidently not. But if you person a website successful a niche that could person a calculator, you whitethorn beryllium missing retired connected integrated postulation by not having one. And the champion spot is—-they are easier and faster than ever earlier to build.

Got questions? Let maine cognize on LinkedIn.