99 percent of Netflix subscribers haven't tried its games yet - The Verge

2 years ago 65

As Netflix continues to physique retired its portfolio of games, the streamer’s seeing little than 1 percent of its subscribers interact with them connected a regular basis. According to data obtained by CNBC from app tracking radical Apptopia, Netflix’s games mean 1.7 cardinal users per day, a sliver of Netflix’s 221 cardinal subscribers globally.

Apptopia recovered that Netflix’s games person been downloaded a full of 23.3 cardinal times since Netflix announced a propulsion into mobile gaming successful November 2021. The streamer started with conscionable 5 games, a postulation that it has since expanded to implicit 2 twelve titles, including a crippled based connected the Exploding Kittens paper game, the League of Legends spinoff Hextech Mayhem, and the strategy rubric Into the Breach. Netflix besides plans connected adding a crippled based connected its archetypal bid The Queen’s Gambit.

Netflix wants to treble its existent offering of games to 50 titles by the extremity of 2022 and has acquired three indie game studios to assistance it conscionable this goal. Previous reports amusement Netflix’s crippled downloads dilatory increasing implicit the people of the (almost) 1 twelvemonth that the games person been available.

In January, Apptopia recorded 8 cardinal full crippled downloads, portion information from analytics steadfast Sensor Tower showed full downloads hitting 13 cardinal successful June. Subscribers connected Android devices tin entree and download the games for escaped from either the Netflix app oregon Google Play Store, portion Apple’s rules necessitate Netflix to nonstop users connected Apple devices to the App Store for downloads.

Netflix reported losing subscribers for the archetypal clip successful implicit a decade successful April and mislaid 1.3 cardinal much globally betwixt May and the extremity of June. The streamer’s postulation of games could play an progressively important relation arsenic Netflix reverses the inclination connected subscriber losses and finds ways to marque much wealth from those subscribers beyond raising prices connected the video services they already have. Netflix already plans connected rolling retired an ad-supported tier by the extremity of this twelvemonth and is besides exploring ways to crack down connected password sharing.

Disclosure: The Verge precocious produced a bid with Netflix.

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