Today, lawsuit acquisition (CX) institution ActionIQ announced a caller concern with consulting steadfast Slalom that volition marque specialized services disposable for users of the ActionIQ CX Hub.
ActionIQ has evolved its CDP offering implicit the past 8 years, with a B2C and media focus. The institution introduced its CX Hub earlier this year and is undergoing a rebrand arsenic AIQ.
The institution also precocious partnered with InfoSum to connection second-party-data cleanable country enactment to brands and publishers.
Strategy and implementation services. Services offered by Slalom see selling and CX applications for the AIQ CX Hub.
Research, selling strategy and usage lawsuit improvement are each portion of Slalom’s services. Others see assistance successful implementing and integrating AIQ astatine an organization, arsenic good arsenic integrating AIQ CX Hub with different platforms that enactment advertising, analytics, engagement and income and work systems.
Slalom volition besides connection managed services, including alteration management, governance and expansion.
Read next: Implementing a CDP? Have usage cases acceptable for a creaseless transition
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Why we care. It’s a large measurement guardant for an endeavor to centralize their information successful a CDP. It’s different happening to activate that information and usage it efficaciously to powerfulness lawsuit experience. For organizations that are connected the obstruction astir replacing their bequest information solution, specialized services mightiness marque the determination much realistic and manageable.
About The Author
Chris Wood draws connected implicit 15 years of reporting acquisition arsenic a B2B exertion and journalist. At DMN, helium served arsenic subordinate editor, offering archetypal investigation connected the evolving selling tech landscape. He has interviewed leaders successful tech and policy, from Canva CEO Melanie Perkins, to erstwhile Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama arsenic the country's archetypal national CIO. He is particularly funny successful however caller technologies, including dependable and blockchain, are disrupting the selling satellite arsenic we cognize it. In 2019, helium moderated a sheet connected "innovation theater" astatine Fintech Inn, successful Vilnius. In summation to his marketing-focused reporting successful manufacture trades similar Robotics Trends, Modern Brewery Age and AdNation News, Wood has besides written for KIRKUS, and contributes fiction, disapproval and poesy to respective starring publication blogs. He studied English astatine Fairfield University, and was calved successful Springfield, Massachusetts. He lives successful New York.
