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Adidas released a connection announcing that they person placed Kanye West’s Yeezy collaboration “under review” aft the rapper publically criticized the marque connected societal media.
Kanye West DEFENDS Selling Clothes successful Construction Bags
Adidas' narration with Kanye West may beryllium coming to an end.
Days aft the "Famous" rapper's arguable Paris Fashion Week amusement for Yeezy Season 9, the retailing elephantine released a connection announcing that their concern with Ye was going to beryllium evaluated.
"Adidas has ever been astir creativity, innovation and supporting athletes and artists to execute their vision," the institution said successful a connection to CNBC Oct. 6. "The adidas Yeezy concern is 1 of the most palmy collaborations successful our industry's history. We are arrogant of our squad that has worked tirelessly passim our collaboration with Ye and the iconic products that were calved from it. We besides admit that each palmy partnerships are rooted successful communal respect and shared values."
Adidas added, "After repeated efforts to privately resoluteness the situation, we person taken the determination to spot the concern nether review. We volition proceed to co-manage the existent merchandise during this period."
In effect to their statement, Kanye wrote connected Instagram, successful part, "F--K ADIDAS I AM ADIDAS."
Adidas' connection comes astir a period aft Ye—who signed a woody with the institution successful 2013—went connected a tirade connected Instagram, accusing the retail elephantine of copying his designs, not opening Yeezy stores, arsenic good arsenic not giving him capable control implicit his products. He besides suggested that helium wanted to "leave" his woody with the corp and beryllium compensated $2 cardinal successful damages.
Stephen Lovekin/Shutterstock
In September, Ye called retired Adidas CEO Kasper Rorsted, posting and deleting an edited representation of a New York Times front leafage that falsely claimed Kasper had died connected Instagram. He besides shared photos of respective of the company's committee members.
Later that month, Ye disclosed that helium was planning to permission some Gap and Adidas to make his ain people successful the industry.
"It's clip for maine to spell it alone," the "Mercy" rapper shared successful a phone interview with Bloomberg Sept. 12. "It's fine. I made the companies money. The companies made maine money. We created ideas that volition alteration apparel forever. Like the circular jacket, the foam runner, the slides that person changed the footwear industry."
He added, "Now it's clip for Ye to marque the caller industry. No much companies lasting successful betwixt maine and the audience."
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