There are a batch of stats retired determination astir selling and artificial intelligence. Unfortunately, galore of them are (gasp!) much than 2 years old. When it comes to AI, alteration comes fast. Not conscionable successful the technology, but successful attitudes and usage. 

Here’s a postulation of statistic astir AI and selling with the day of the survey included. This volition fto you justice for yourself however overmuch things person changed since they came out.

Marketers’ attitudes towards AI 

• 50% of marketers judge inadequate AI adoption is holding them backmost from achieving their goals. (Mailchimp 2023)  
• 88% of marketers judge their enactment indispensable summation its usage of automation and AI to conscionable lawsuit expectations and enactment competitory (Mailchimp 2023)  
• 54.5% accidental AI volition astir apt greatly heighten their selling efforts. (Influencer Marketing Hub 2023)
• 71.2% judge AI tin outperform humans astatine their jobs. (Influencer Marketing Hub 2023)

Marketers’ usage of AI

(from Influencer Marketing Hub 2023)

• 61.4% of marketers person utilized AI successful their selling activities.
• 44.4% person utilized AI for contented production.
• 19.2% of marketers spent much than 40% of their selling fund connected AI-driven campaigns 

Dig deeper: 4 AI categories impacting marketing: Predictive analytics

From Ascend2’s report: State of Marketing Automation 2022

Use of AI by occupation function

(from IBM 2022)

1. 54% IT professionals
2. 35% Data engineers
3. 29% Developers and information scientists
4. 26% Security professionals
5. 25% Customer work professionals
6. 23% Marketing professionals
7. 21% Product managers
8. 21% Sales professionals
9. 21% HR professionals
10. 21% Finance professionals

While marketers ranked sixth among those utilizing AI, a 2021 survey by Semrush recovered that selling and income prioritize AI and instrumentality learning much than immoderate different department. This could beryllium the quality betwixt wanting and getting. Marketers whitethorn privation AI much due to the fact that they are little connected the precedence database for getting it.

The Semrush survey besides found:

• 48% of selling leaders accidental AI is making the astir important quality successful however customers interact with them.
• 64% of B2B marketers see AI to beryllium invaluable successful their selling strategy
• 80% of marketers successful 2020 already had chatbots arsenic portion of their lawsuit acquisition strategy. 

AI adoption by marketing

Here it’s utile to look astatine older stats to spot however rapidly things person changed.

• Marketers’ AI usage accrued from 29% successful 2018 to 84% successful 2020 —  a 55% jump. (Salesforce 2020)

This happened arsenic adoption was slowing among businesses overall, apt arsenic a effect of the pandemic.

• AI adoption slowed importantly from 2019 to 2021, things picked up again past twelvemonth erstwhile AI adoption grew by astir 250%. (HubSpot 2023). 

What’s hindering/driving AI adoption

Top 5 things hindering AI adoption:

(IBM 2022)

1. Limited AI skills, expertise oregon cognition (34%), 
2. Price is excessively precocious (29%),
3. Lack of tools oregon platforms to make models (25%), 
4. Projects are excessively analyzable oregon hard to integrate and standard (24%), 
5. Too overmuch information complexity (24%). 

The IBM survey was released successful aboriginal 2022, astir 10 months earlier OpenAI’s ChatGPT brought down AI’s terms and made it easier to integrate. If IBM does this survey again it’s apt terms volition person fallen disconnected this list.

Top 10 factors driving AI adoption:

(IBM 2022)

1. Advancements successful AI marque it much accessible (43%)
2. Need to trim costs and automate cardinal processes (42%)
3. Increasing magnitude of AI embedded into modular concern applications (37%)
4. Competitive unit (31%)
5. Demands owed to the COVID-19 pandemic (31%)
6. Pressure from consumers (25%)
7. Directives from enactment (23%)
8. Company civilization (22%)
9. Labor oregon skills shortages (22%)
10. Environmental pressures (20%) 

Again, this survey was taken before ChatGPT, but adjacent past AI was already becoming much accessible to businesses. Whether planned oregon not, OpenAI released their merchandise astatine the cleanable time.