It’s been conscionable implicit six months since the caller AI-powered Bing with Bing Chat launched – but its wide hunt motor marketplace stock is down somewhat globally and successful the U.S.

Why we care. When the caller Bing launched, it felt similar the dawn of an breathtaking caller epoch successful search. Microsoft seemed to person a morganatic accidental to erode immoderate of Google’s dominance and go a genuinely worthy rival to Google, acknowledgment to its caller conversational and generative AI instrumentality connected search. Unfortunately, that hasn’t happened.

By the numbers. Bing’s U.S. hunt marketplace stock was 6.47% successful July, per web analytics service StatCounter.

• In February, erstwhile caller Bing launched, its marketplace stock was 6.35%. Bing’s marketplace stock peaked astatine 6.61% successful March.
• But Bing’s U.S. marketplace stock was typically implicit 7% successful 2022, with a precocious of 7.82% successful November.

Bing’s planetary hunt marketplace stock was 2.99% successful July, per StatCounter.

• The highest Bing’s planetary hunt marketplace stock has been this twelvemonth was successful January, astatine 3.03%, a period earlier caller Bing was announced. In 2022, Bing was consistently implicit 3%.

Microsoft disputes these numbers. A WSJ nonfiction contiguous (paywalled, truthful I’m not linking to it) noted that:

• “[Microsoft] disputed extracurricular data, saying third-party information companies aren’t measuring each the radical who are going straight to Bing’s chat page.”

StatCounter said its information takes postulation to and from Bing’s chat into account. Here’s what integer quality level SimilarWeb told me:

• “It’s imaginable that we’re missing immoderate of the Bing Chat interactions that usage an Edge sidebar/extension, but I don’t cognize however important that is successful the expansive strategy of things.”

Yusuf Mehdi, Microsoft’s firm VP and user CMO, told WSJ the company’s interior information shows Bing taking marketplace stock from Google, but failed to supply immoderate figures.

• “We’ve made much advancement successful the past six months than we person successful the erstwhile decennary oregon 2 combined. We’re delighted with our start,” Mehdi said.

This assertion seems a spot odd, considering astir this clip 10 years ago, Bing’s hunt marketplace stock was 17.9%, per comScore.

How Microsoft celebrates six months. Microsoft’s Aug. 7 blog post highlighting the fig of chats (1 billion) and images created (750 million), arsenic good arsenic 9 quarters of maturation for Edge. And it earned them a astonishing magnitude of PR acknowledgment to galore publications covering the launchiversary (Search Engine Land was not among those, due to the fact that determination was thing caller to study to you).

More data. I besides checked with SimilarWeb and comScore for their latest information connected Bing’s deficiency of growth. Here’s what a SimilarWeb spokesperson told me:

• “We tin spot a small spot of maturation for Bing, but it’s incremental. According to our authoritative rankings for the hunt motor category, they were the #2 hunt motor with a small implicit 2% postulation stock successful the U.S. arsenic of July, but inactive astatine astir 1% worldwide.”

Meanwhile, Bing saw a 6% diminution successful unsocial visitors and full visits from February to July, according to information from analytics steadfast comScore. Bing’s unsocial visitors and full visits besides declined 2% twelvemonth connected twelvemonth successful July.