AI Copywriting (Tools to Improve Efficiency)

1 year ago 98

AI copywriting has go fashionable quickly, but which tools should you usage to summation the ratio of your copywriting efforts?

I’ve tested galore antithetic AI tools. And successful my opinion, determination are immoderate that tin assistance summation the ratio of your copywriting.

But earlier we get to the list, I privation to corroborate that you shouldn’t trust connected these tools 100%. 

Although their output whitethorn often look impressive, concerns person been raised astir AI tools due to the fact that AI:

  • Can supply inaccurate oregon generic content, peculiarly erstwhile it comes to method writing.
  • Can plagiarize. 
  • Isn’t the champion astatine SEO optimization contempt claiming to be, truthful you’ll inactive request to usage SEO penning tools similar Ahrefs’ Keywords Explorer to recognize the hunt scenery and people your contented properly.
  • Can beryllium taxable to hallucination. Sometimes, the tools volition marque things up.
  • Can person a governmental bias. Elon Musk claimed that existent AI systems person a wide bias.
  • May besides supply you with false and outdated information.

And assuming that hasn’t enactment you off… let’s scroll down and look astatine the tools you tin usage for AI copywriting.

ChatGPT webpage, via openai.com

Features

  • Free to use
  • Can upgrade to ChatGPT Plus for $20 per period (faster effect time, much features, little downtime, entree to plugins)
  • Mobile app

Most conversations astir AI commencement with ChatGPT. It’s fashionable for a reason, i.e., bully astatine providing answers to questions.

Although it’s not a dedicated AI copywriting tool, ChatGPT introduced galore radical extracurricular of SEO to AI copywriting and was much accessible than Open AI’s GPT Playground oregon the GPT-4 API.

Use cases

With caution, you tin usage ChatGPT for the pursuing copywriting tasks:

  • Rephrasing contented to get antithetic perspectives, tones of voice, oregon inspiration 
  • Summarizing content
  • Expanding and improving poor-performing content
  • Creating draught outlines for articles
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Writing meta descriptions, rubric tags, and drafts of basal website copy
  • Coming up with straplines, slogans, oregon institution names

Output examples

I asked ChatGPT to travel up with immoderate ideas for SEO agency names. I was reasonably blessed with the output. It adjacent told maine to cheque that the domain names were disposable afterward, which was a nice touch. 

Asking ChatGPT to travel  up   with SEO bureau  names

I past asked it to summarize the main principles of SEO, and it likewise delivered decent output.

Asking ChatGPT to summarize the main   principles of SEO

Then I followed up with different question astir the pros and cons of SEO—no large issues so far.

Asking ChatGPT for the pros and cons of SEO

Lastly, I gave it the somewhat arguable prompt: “Can you springiness maine a database of the champion SEO experts successful the satellite successful a table?”

Asking ChatGPT for the champion  SEO experts successful  the world

The eagle-eyed among you volition announcement something’s not rather right here.

Here’s what I realized:

  1. Eric Enge is no longer CEO of Stone Temple Consulting.
  2. Bill Slawski is sadly not with america anymore. RIP.
  3. I americium not definite who Cyrus Vanover is. (I asked Patrick Stox to double-check with Cyrus Shepard of Zyppy to spot if helium knew Cyrus Vanover.) 

The answer:

Patrick Stox relays a connection   from Cyrus Shepard that ChatGPT is "100% hallucinating," via Slack

This is simply a bully illustration of however casual it is to beryllium led astray by AI erstwhile it comes to research. 

If you had republished this table, you’d beryllium publishing mendacious information.

Features

  • Free to try
  • Is Google’s effect to ChatGPT

Use cases

  • Rephrasing contented to get antithetic perspectives, tones of voice, oregon inspiration
  • Summarizing contented by URL
  • Expanding and improving poor-performing content
  • Creating draught outlines for articles
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Writing meta descriptions, rubric tags, and drafts of basal website copy
  • Coming up with straplines, slogans, oregon institution names

Google Bard received mixed reviews online. But successful my opinion, it’s reasonably competitory with ChatGPT. 

Like ChatGPT, Google is transparent astir Bard being an experimentation and that it gets things wrong. Google adjacent mentions that the instrumentality tin beryllium inaccurate oregon inappropriate connected the Bard homepage.

Disclaimer astir  Bard from Google

One of the things I similar astir Bard is that its output is fast, particularly erstwhile compared to ChatGPT’s escaped version.

Output examples

When I asked Bard the aforesaid questions (as seen successful the ChatGPT section), the effect was different. And to beryllium honest, this was not what I expected it to say.

Asking Google Bard to summarize the main   principles of SEO

It answered the question, but the reply seemed to beryllium taken from Google’s ain improvement blog. 

What it gave was correct, but it lacked the SEO jargon of the ChatGPT response.

And for the “table” question, it generated a similar, limited, and somewhat cautious answer.

Asking Google Bard for the pros and cons of SEO

With the last question, let’s spot who it thought the “best SEO experts successful the world” were.

Asking Google Bard for a database  of the champion  SEO experts successful  the world

Looking astatine the output, we tin analyse a fewer things.

Here’s what I noticed:

  1. Danny Sullivan has been moving astatine Google since 2017, truthful this information is based connected accusation earlier 2017.
  2. Eric Enge near Stone Temple Consulting in 2018.
  3. Matt Cutts is nary longer astatine Google.
  4. Stephan Spencer is not astatine AuthorityLabs
  5. Where are the pistillate SEOs?

When asked a much nonstop follow-up question, Bard hallucinated connected gender.

Asking Google Bard for a database  of the champion  pistillate  SEO experts successful  the world

These examples amusement that though it provided immoderate close answers, it could inactive hallucinate. Hence, you should beryllium cautious utilizing these tools for your copywriting

If you usage Bard for research, you should ever manually fact-check the results.

I besides asked Bard to summarize 1 of our articles, and it provided a decent response.

Bard's summary of an nonfiction  connected  SEO basics

One of the benefits of Bard compared to the escaped mentation of ChatGPT is you tin plug successful URLs to get summaries. 

This is an fantabulous time-saver, allowing you to summarize articles to recognize the cardinal points quickly.

Notion AI webpage

Features

  • Optional add-on costing $8 per member, per month
  • User-friendly and fast

Notion whitethorn not beryllium the archetypal spot that you deliberation of erstwhile it comes to AI copywriting, but it’s got an awesome AI integration that’s accelerated and user-friendly.

Notion AI menu

If you’ve utilized Notion before, you’ll find it casual to use. You tin spot from the supra representation the benignant of commands that are possible.

Use cases

Notion says the cardinal features are the quality to “work faster, constitute amended and deliberation bigger.” 

I noticed that to entree the AI menu, you lone request to property “/” connected the keyboard, meaning determination are minimum rodent clicks required to make content.

In my opinion, Notion is 1 of the astir accessible AI copywriting tools to amended efficiency.

You tin usage Notion AI to bash the following:

  • Generate summaries
  • Rewrite docs to marque them clearer
  • Brainstorm new ideas
  • Create call-to-action copy
  • Create ad copy
  • Create societal media copy
  • Export into markdown or HTML
  • Write meta descriptions, rubric tags, and drafts of basal website copy
  • Create draught outlines for articles
  • Create worker handbooks oregon interior documentation easily

Output examples

When I asked Notion AI to constitute astir SEO basics, it did a decent occupation and was accelerated to make content.

Notion AI generating an nonfiction  quickly

This could beryllium utile for managers who privation to make worker handbooks that explicate definite concepts similar SEO rapidly wrong Notion.

Jasper webpage

Features

  • Seven-day escaped proceedings (credit paper required)
  • Priced astatine $49–$125 (monthly billing)
  • 50+ templates
  • SEO Mode that uses Surfer SEO

One of the archetypal paid AI copywriting tools I utilized was Conversion.ai, which was renamed to Jarvis, past renamed again to Jasper.

With the merchandise of ChatGPT and Google Bard, immoderate SEOs person started questioning Jasper’s spot successful the market.

With the detonation of #ChatGPT and #Bard

Do paid #AI contented tools specified arsenic Jasper, inactive person a spot successful the market?#SEO

— Mark A Preston (@MarkPreston1969) May 18, 2023

But Jasper’s inactive fashionable and has a $1.5 cardinal valuation astatine the clip of writing.

Use cases

So wherefore should you usage Jasper implicit immoderate of the different tools we’ve mentioned above? 

Here are my thoughts: 

  • Good integrations: It integrates with Copyscape, which helps copywriting teams guarantee they are not plagiarizing contented from immoderate sources.
  • It’s besides got a Chrome browser extension, meaning you tin usage it anyplace you work.
  • It uses GPT-4 and automatically updates to the latest GPT models, making it a bully prime for non-technical copywriters.
  • It provides regular updates and a community. 
  • It has a bully onboarding process casual for anyone to follow—from beginners to AI copywriters.

Output examples

When I asked Jasper to constitute astir SEO basics, it produced this:

SEO basics output example, via Jasper

This was acceptable to a mean output length, and it produced 58 words.

The output besides near maine connected a cliffhanger, encouraging maine to make much content.

Using 1 of the preset templates, I generated a title tag and meta description for Jasper’s tract connected AI copywriting. The effect was good.

Jasper's copywriting output illustration
Copy.ai homepage

Features

  • 2,000 words per period for free
  • Priced astatine $49 per period (for 5 user seats)
  • Lots of templates

Copy.ai allows you to make contented accelerated and efficiently. It has a batch of utile templates and, successful my opinion, is astir apt 1 of the astir cost-effective solutions for AI copywriters and small teams.

Use cases

  • Rephrasing contented to get antithetic perspectives, tones of voice, oregon inspiration
  • Expanding and improving poor-performing content
  • Creating draught outlines for articles
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Writing meta descriptions, rubric tags, and drafts of basal website copy
  • Coming up with straplines, slogans, oregon institution names

Output examples

I asked Copy.ai to constitute astir SEO basics. 

Copy.ai illustration  output

It formatted the contented successful a numbered list, making it casual to scan. The database besides seemed to beryllium a reasonably bully summary of the cardinal topics.

Wordtune homepage

Features

  • Free (10 rewrites a day)
  • Priced astatine $24.99 per period (monthly plan)
  • Microsoft Word plugin, Chrome extension

Wordtune is simply a instrumentality I had to probe earlier penning this article, arsenic it’s not arsenic acquainted to maine arsenic immoderate of the others successful this list. But it has immoderate bully features.

As the sanction suggests, this merchandise is much focused connected enhancing your substance than conscionable generating it.

It has an interestingly named beta diagnostic called “Spices,” which allows you to spice up your copy.

"Spices" paper   successful  Wordtune

Overall, Wordtune is astir apt suited for copywriters looking to heighten and amended their existing contented alternatively than those looking to make thing from scratch.

Use cases

  • Rephrasing contented to get antithetic perspectives, tones of voice, oregon inspiration
  • Expanding and improving poor-performing content
  • Creating draught outlines for articles
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Writing meta descriptions, rubric tags, and different basal website copy
  • Coming up with straplines, slogans, oregon institution names

Output examples

I asked Wordtune to “write astir SEO basics,” and it produced the following: 

Wordtune illustration  output

The contented lacked subheadings and was rather intense. The purple font also, successful my opinion, made it harder to work than immoderate of the different tools here.

But I similar the quality to tweak the contented utilizing the shorten, expand, and code selectors to alteration the code of dependable wrong the article.

Maker.ai homepage

Features

  • Free five-day trial
  • Priced astatine $9.99 per period for unlimited entree to AI tools 
  • Good workflow, prosecute writers from wrong the platform, make substance and images using AI

If you bash astir of your penning successful Google Docs, past you’ll consciousness astatine location with Maker.ai

The cardinal happening astir this product, successful my opinion, is the workflow has been cautiously designed with the idiosyncratic in mind.

First of all, it generates aggregate titles for your nonfiction based connected your keywords; past it comes up with an outline that you can tweak.

As seen above, it’s besides not shy astir revealing (on the homepage) that it’s using GPT-4. 

Maker.ai dashboard

Use cases

  • Generating long-form draught content
  • Rephrasing contented to get antithetic perspectives, tones of voice, oregon inspiration
  • Expanding and improving poor-performing content
  • Creating draught outlines for articles
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Writing meta descriptions, rubric tags, and drafts of basal website copy
  • Coming up with straplines, slogans, oregon institution names
  • Generating images and text

Output examples

I gave it a punctual (“write astir SEO basics”), and I ended up with a 1,500-word nonfiction successful a fewer minutes.

Maker.ai output example

I similar that you tin marque edits astatine each signifier successful the penning process utilizing this tool. 

Scalenut homepage

Features

  • Free seven-day trial 
  • Prices scope from $39 per period (100K words) to $149 per period (unlimited words)
  • Curating contented research, Chrome extension, one-click people for WordPress

Scalenut has a beardown accent connected the probe signifier of copywriting. 

For example, erstwhile you person selected what you privation to constitute about, it’ll amusement you each the apical questions crossed antithetic channels (Quora, Reddit, and Google’s People Also Ask SERP feature) that are presented successful a feed.

You tin past insert immoderate of these questions into your outline and physique your contented brief.

Scalenut "Questions" dashboard

Another bully diagnostic is it curates immoderate of the apical statistic for your nonfiction taxable automatically. 

The prime of these results volition alteration depending connected the taxable and volition ever necessitate a manual fact-check. But if you are stuck for ideas, this tin beryllium utile for creating much elaborate contented briefs with references without leaving the platform.

Use cases

  • Useful for knowing topics and providing much elaborate contented briefs with references for writers
  • Drafting video titles
  • Rephrasing contented to get antithetic perspectives, tones of voice, oregon inspiration
  • Expanding and improving poor-performing content
  • Creating draught outlines for articles
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Writing meta descriptions, rubric tags, and drafts of basal website copy
  • Coming up with straplines, slogans, oregon institution names

Output examples

I recovered that creating outlines took rather a fewer clicks with Scalenut, but the output was detailed.

Scalenut outline illustration

Following this, I got a bid of penning points for each heading. These tin beryllium utile for making definite that astir of the important points successful an nonfiction you are penning are covered.

Writing points generated by Scalenut

The “writing points” diagnostic wasn’t thing offered successful different AI copywriting tools and could beryllium utile for creating much elaborate contented briefs.

Writer.com homepage

Features

  • Free 14-day trial 
  • Priced from $18 per month, per user
  • Standout features: magic links integration with Google Docs and Microsoft Word, user-friendly editor, plagiarism detection, URLs for discourse successful prompts

Writer is different AI copywriting instrumentality with a acquainted Google Docs–like interface and a beardown accent connected wide selling tools. 

Writer dashboard

One absorbing diagnostic is that you tin upload YouTube videos to make an AI-generated recap. 

This tin past beryllium utilized arsenic research, oregon you tin harvester it with different YouTube recaps to assistance physique a elaborate outline for a written article.

Use cases

  • Improving readability, reducing errors, and improving contented quality
  • Repurposing your video contented into blog posts 
  • Creating draught outlines for articles
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Writing meta descriptions, rubric tags, and drafts of basal website copy

Output examples

I asked Writer to “write astir SEO basics.” The full output lacked subheadings, which made it hard to scan.

Asking Writer to make  a write-up astir  SEO basics

That being said, Writer has a batch of utile templates, and I tin spot them being a large assistance for improving the readability of existing content. It besides grades your content, which tin springiness you much insight.

Writer's readability people   levels from 0 to 14+

The contented it generated for maine was, by its ain admission, “fairly hard to read.” 

Adaptify webpage

Features

  • Generate 3 escaped articles
  • Priced from $49 per month, per user
  • Third-party tools integration (Yelp, Tripadvisor, Amazon, Google Maps, etc)
  • Fast output

Adaptify is simply a GPT-4 AI writer with a twist. It allows you to easy integrate third-party information sources specified arsenic Yelp, Tripadvisor, and others into your content. In my opinion, this tin beryllium peculiarly utile for affiliate marketing.

If you enactment with these third-party information sources, you’ll find that this tin beryllium a time-saver for marketers moving successful definite industries.

Use cases

  • Adding third-party information to your contented easy and efficiently
  • Creating chains of customized prompts to nutrient circumstantial content
  • Creating draught listicle-style contented quickly
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Creating draught articles and outlines
  • Writing meta descriptions, rubric tags, and drafts of basal website copy

Output examples

One of the generated nonfiction examples connected Adaptify shows however third-party information tin beryllium integrated into your content.

Adaptify output example

The nonstop quality of the output depends connected the punctual series that you specify. But you tin besides prime from a scope of templates, which makes this a almighty instrumentality if you enactment with third-party information sources, specified arsenic Yelp, Tripadvisor, Amazon, oregon Google Maps. 

What I similar astir Adaptify is the quality to customize your ain series of prompts.

Byword homepage

Byword is simply a clean-looking website with a bully workflow powered by GPT-4.

Features

  • Five escaped credits trial, nary recognition paper required
  • Priced from $99 per month
  • GPT-4
  • Integrates with WordPress, Webflow, and Zapier for accelerated publishing
  • Custom formats: constitute from URLs, programmatic SEO options

Use cases

  • Useful for programmatic SEO contented creation
  • Creating call-to-action copy
  • Creating ad copy
  • Creating societal media copy
  • Writing meta descriptions, rubric tags, and drafts of basal website copy

Output examples

Like immoderate of the different tools we’ve looked at, Byword guides you done the contented procreation process and suggests subheadings automatically. 

Not each of them were 100% applicable to the taxable of “SEO basics.” But I deliberation it is simply a bully spot to commencement if you request ideas connected however to operation your article.

Subheadings related to SEO basics generated by Byword

With this tool, you tin power output betwixt text, HTML, and markup, which I recovered useful. 

Switch output betwixt  text, HTML, and markup

There were nary evident issues with the substance contented output. I deliberation you tin usage this to get inspiration aboriginal successful the penning process for creating your drafts.

In my opinion, the diagnostic that volition prevention copywriters clip is the quality to people straight to platforms similar WordPress oregon Webflow.

Autoblogging homepage

Features

  • Trial program for $1
  • Priced from $49 per month
  • Uses a premix of GPT-3, GPT-3.5, and GPT-4
  • Option to see AI-generated images and FAQs wrong the article
  • “SEO optimized” articles successful one click

Use cases

  • Affiliate marketing
  • Basic website copy
  • Draft nonfiction writing

Output examples

Autoblogging tin output an full nonfiction if you springiness it an input reference. I utilized the “SEO basics” Ahrefs nonfiction arsenic a reference, and Autoblogging gave the pursuing output utilizing “Godlike mode.”

Autoblogging output for "SEO basics" taxable   utilizing "Godlike mode"

Despite the rustic-looking UX, Autoblogging delivered a reasonably decent nonfiction (based connected a quick scan).

At the last stage, I decided to tally the nonfiction done Copyscape, Diffchecker, and ZeroGPT. 

Copyscape and Diffchecker weren’t capable to observe immoderate similarities, but ZeroGPT seemed to deliberation that it was 24.69% AI GPT.

ZeroGPT contented  check

Copyleaks, different AI detection tool, thought that it was 67.5% AI. 

Although it’s not a rigorous test, hopefully it shows that AI detection tools tin springiness antithetic results erstwhile it comes to detecting a 100% AI-written article.

Final thoughts

AI copywriting sounds large astatine first, but it comes with its ain issues. You’ll request to cognize the shortcomings of the tools you’re utilizing to summation your copywriting ratio and effectiveness.

Blindly publishing contented from these tools is risky. But if utilized prudently, AI copywriting tin assistance you standard your contented production. You’ll inactive request tools similar Ahrefs’ Keywords Explorer and Site Explorer to probe and people your contented effectively, though. 

Got much questions? Ping maine on Twitter. 🙂

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