SEO bureau Search Logistics has released a study that claims astir 90% of CNET’s AI-generated contented was detectable utilizing a nationalist AI detection tool.
CNET Money had been experimenting with an “AI assist” to compile explainers successful effect to often asked questions. By mid-January they had published around 75 specified articles.
Why we care. The results reported by Search Logistics, if iterable crossed larger samples of text, could beryllium applicable to the galore questions that person been raised astir the usage of ChatGPT-like contented instauration tools. For 1 thing, Google has said it volition regard AI-generated contented arsenic “spam,” frankincense threatening hunt rankings for sites that travel to beryllium heavy connected specified content. The Copyright Office has consistently said that lone human-generated contented tin beryllium copyrighted.
Such postures beg the question: Can AI-generated contented beryllium reliably identified? The Search Logistics survey suggests the reply whitethorn beryllium yes. This doesn’t needfully mean AI can’t regenerate quality contented creators; conscionable due to the fact that the AI detection instrumentality (Originality.AI) knows erstwhile it’s being fed the ruminations of a robot, it doesn’t travel that a quality scholar tin tell.
The data. The report recovered that:
- 87.2% of CNET’s AI-generated contented was detectable.
- 12.8% avoided detection.
- 19.2% of the articles tested had 50% oregon much contented generated by AI.
- 7.7% had 75%+ AI-generated content.
(CNET has said that AI-generated contented is fact-checked and edited by humans).
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About the author
Kim Davis is the Editorial Director of MarTech. Born successful London, but a New Yorker for implicit 2 decades, Kim started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. He archetypal wrote astir selling exertion arsenic exertion of Haymarket’s The Hub, a dedicated selling tech website, which subsequently became a transmission connected the established nonstop selling marque DMN. Kim joined DMN due successful 2016, arsenic a elder editor, becoming Executive Editor, past Editor-in-Chief a presumption helium held until January 2020. Prior to moving successful tech journalism, Kim was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world publication, and arsenic a euphony journalist. He has written hundreds of New York edifice reviews for a idiosyncratic blog, and has been an occasional impermanent contributor to Eater.
