Enlarge / Amazon's Fire TV Omni QLED Series with Alexa widgets displayed.

Amazon

A twelvemonth aft it started pushing its ain TVs, Amazon is expanding its lineup with pricier, much precocious options. The Fire TV Omni QLED Series announced yesterday astatine the invite-only Amazon hardware event shows the tech elephantine upping the ante with quantum dot displays and more evolved features for astute homes.

Amazon's archetypal self-branded TVs came past September, ranging from the much budget-friendly 4-Series, which primitively started at $370 for 43 inches, and the Omni Series, which primitively cost $1,100 for the largest model, at 75 inches. The 4K TVs aren't peculiarly unique. They're HDR TVs and see HDMI 2.1, with eARC for soundbars, and feature variable refresh rates from a specified 48–60 Hz astatine 4K. Amazon Alexa is besides present, of course. Alexa tin enactment erstwhile the TVs are off, alteration dependable control, and enactment with Alexa Routines but is not an Amazon-exclusive among modern TVs.

Amazon is paying a small much attraction to representation prime with the Omni QLED Series; it inactive avoids circumstantial claims, though, similar brightness oregon colour sum specs. The caller 65- and 75-inch TVs use Samsung Display's QLED exertion with quantum dots for a claimed boost successful color, positive full-array section dimming to boost contrast.

We won't cognize however good section dimming connected the Omni QLED TVs enactment until we spot them successful person, but they astatine slightest see capable dimming zones to beryllium compared against TV's biggest players, similar Samsung. Samsung's 2022 65-inch QLED TV, the Q80B, has 48 dimming zones, according to reviewer Rtings, portion carrying a higher MSRP ($1,200).

Amazon could person squeezed galore much dimming zones into the caller displays if it opted for a Mini LED backlight. Samsung's 65-inch QN95B ($2,600 MSRP), for example, reportedly has 720 dimming zones with its Mini LED backlight. And Amazon isn't yet entering pricier Micro LED oregon OLED territory.

Enlarge / Sensors are nether the TVs' bottommost edges.

Amazon besides added Dolby Vision IQ enactment and HDR10+ Adaptive, which uses the TV's ambient airy sensor to set brightness based connected the lighting successful the room. Like Amazon's anterior TVs, the caller ones besides enactment the HDR10+ and HLG HDR formats.

Sensors, widgets, and paintings

Amazon's latest TVs besides see features wrapped nether an umbrella Amazon's introducing arsenic Ambient Experience. It starts with beingness sensors that tin crook connected the TV erstwhile a idiosyncratic enters the room.

"Instead of a blank screen, the TV uses the powerfulness of Alexa to alteration you to spot adjuvant information, negociate your astute home, perceive to oregon observe caller content, and presumption artwork oregon household photos," Amazon's announcement explained.

It pointed to a 1,500-image catalog of "gallery-quality art" and images offered to users to show connected the TVs, albeit not successful arsenic creator a physique arsenic Samsung's The Frame TV.

Enlarge / The TV has a assemblage of images you tin show and inquire Alexa about.

Amazon

In an acquisition touch, users tin inquire Alexa questions astir the catalog images oregon adjacent questions astir idiosyncratic photos, similar erstwhile the photograph was taken.

The caller TVs tin besides show Alexa widgets, similar the Calendar, Reminders, and Sticky Notes, and power supported astute location devices, similar the Amazon Ring. It's similar having a super-sized Echo Show 15, including audio streaming apps, similar Spotify and Apple Podcasts.

Amazon's announcement claimed you could crook disconnected the TVs' far-field microphone with a switch, arsenic good arsenic disable different Ambient Experience features, similar beingness detection.

Amazon's QLED TVs volition commencement shipping connected October 27 at $800 for 65 inches and $1,100 for 75 inches.

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