Raven Tools is an SEO, marketing, and auditing tool.

It’s cloud-based and is designed to beryllium utilized by agencies, media companies, in-house marketers, and freelancers.

It’s a utile instrumentality but it tin beryllium a small tricky to get utilized to astatine first.

That’s wherefore I’ve enactment unneurotic this broad guide.

I’ll amusement you however to usage each of Raven Tools’ champion features and instrumentality a look astatine however it stacks up against immoderate of its competitors.

Ready to larn everything you request to cognize astir Raven Tools?

Good!

Let’s get started.

What Is Raven Tools?

So, earlier I commencement my heavy dive into Raven Tools’ galore features let’s archetypal instrumentality a speedy look astatine what it really is.

Raven Tools was founded successful 2004 and it was acquired by TapClicks successful 2017.

It includes features for:

• Keyword probe and analysis
• Rank tracking
• Campaign analytics
• Compiling selling data
• Link building
• Competitor research
• Communication
• Managing your inbound and outbound reporting
• Managing content
• Ordering, optimizing, and publishing contented straight from the tool

It’s a utile online selling reporting instrumentality that tin prevention you LOADS of time.

Plus, it offers plentifulness of integrations with email accounts, societal media accounts, and advertisement campaigns for broad information analysis.

As acold arsenic SEO tools go, it’s beauteous affordable and it’s comparatively casual to get utilized to.

Raven Tools Features

Dashboard

The Raven Tools dashboard is bully and simple.

It gives you a speedy overview of immoderate of your site’s show metrics:

• External Backlinks
• Citation Flow
• Trust Flow
• Domain Authority
• Load Time
• Page Speed

When I scroll down, I tin spot a graph of my full links since 2011.

Each enactment connected the graph is color-coded to correspond the inclination of a antithetic year.

This allows maine to rapidly spot however galore backlinks I’ve gained oregon mislaid implicit the years.

At the bottommost of the page, there’s a summary of “Identified On-Page SEO Opportunities”.

This highlights:

• Visibility Issues
• Meta Issues
• Content Issues
• Link Issues
• Image Issues
• Semantic Issues
• Desktop Speed Score
• Mobile Speed Score

This alerts you to immoderate issues connected your tract that mightiness beryllium hampering its performance.

If you privation to presumption immoderate of these issues successful much item past you simply click connected a circumstantial contented and you’ll beryllium taken to the Site Auditor instrumentality (more connected this later).

For example, accidental you wanted to presumption the information astir “Meta Issues” connected your site, you’ll request to click “Connect to Site Auditor” first.

Then, if you scroll to the bottommost of the leafage you’ll spot a summary of immoderate “Meta Issues” your tract has.

By clicking “Learn More” you’ll beryllium taken to a Google Search Central leafage that gives you proposal connected resolving the issue.

On the near broadside of the page, there’s an enactment to “Add More Metrics”.

When you click connected this, you tin take to adhd metrics from different platforms to your dashboard, for example, Google Analytics.

This means you tin instrumentality a speedy glimpse astatine each of your Google Analytics metrics successful 1 place.

Sweet.

SEO Research

The SEO Research instrumentality has respective features that let you to audit your tract and support way of your Google Analytics data. Let’s instrumentality a look astatine everything this instrumentality has to offer.

Site Auditor Classic

The Site Auditor Classic lets you execute SEO tract audits.

This is the champion mode to afloat analyse your site’s strengths and weaknesses, and place areas wherever you request to amended its performance.

You tin besides usage this diagnostic to analyse your competitors’ domains.

Once Raven Tools has audited your site, you’ll spot a summary page.

Here, I tin spot issues connected my tract breached down into six categories:

• Visibility issues
• Meta issues
• Content issues
• Link issues
• Image issues
• Semantic issues

As you tin see, the bulk of the issues the Site Auditor recovered look to beryllium image-related.

By clicking connected the “Image Issues” tab I tin spot what the existent issues are.

Missing ALT substance and rubric substance are intelligibly the biggest issues, and present that I cognize this, I tin look astatine addressing these.

On the left-hand side, determination are much tabs for you to explore.

These include:

• Visibility: however easy a web leafage tin beryllium recovered and displayed connected the SERPs erstwhile a applicable keyword is searched by a user
• Meta: provides accusation astir a leafage to users and hunt engines. They usually see metadata specified arsenic meta titles and meta descriptions
• Content: the visual, textual, oregon interactive elements connected a page
• Links: hyperlinks that link a site’s pages to each different oregon nexus to oregon from outer sites
• Images: the images, illustrations, and graphics utilized connected a site
• Semantics: relates to the operation and meaning of contented connected a page. For example, however antithetic elements are organized to pass definite accusation to the user
• Desktop Page Speed: however agelong it takes for a leafage to load and beryllium afloat functional connected a desktop computer
• Mobile Page Speed: the aforesaid arsenic supra but for mobile devices
• Crawl Comparison: involves comparing 2 oregon much antithetic pages to spot however hunt engines crawl them. This helps to place immoderate crawlability issues

So, for example, erstwhile I click connected “Mobile Page Speed” I get immoderate utile data.

The study showed maine that I person an contented with “Total Blocking Time”.

“Total Blocking Time” is the magnitude of clip a browser’s main thread is blocked by agelong tasks.

This prevents the leafage from responding to idiosyncratic input.

When this happens, the web leafage feels sluggish and unresponsive which evidently isn’t large for the idiosyncratic acquisition (UX).

My “Total Blocking Time” is 1,250 ms.

Google considers thing implicit 600 sclerosis to beryllium slow. So Raven Tools has identified an country I tin enactment connected to amended my site’s UX.

Along with the data, you’ll besides get recommendations connected however to hole the issues. That’s ace useful.

Site Auditor Studio

The Site Auditor Studio is simply a reasonably elemental instrumentality that gives you a database of issues with your tract and ranks them by importance.

The classifications are “Critical”, “Warning”, and “Needs Attention.”

Here, I tin spot my tract people retired of 100 and issues relating to “Page Errors”, “Redirects”, and “Internal Broken Links.”

By clicking connected the circumstantial contented you’ll get much elaborate info.

For example, erstwhile I click connected “Page Errors” I tin spot the benignant of mistake and the leafage URLs.

As you tin see, I person 2 pages with 404 errors. These errors tin hap erstwhile the pages nary longer beryllium oregon person been moved.

Now that Raven Tools has made maine alert of this contented I tin cheque retired these 2 pages and effort to hole the problem.

If you’re not definite however to hole the problem, you tin click connected “Learn however to hole this” to beryllium taken to a assistance leafage successful Google’s Search Console.

Google Analytics

The Google Analytics diagnostic displays each of your Google Analytics information successful 1 place.

The “Overview” conception makes it straightforward to presumption information astir your:

• Top Traffic
• Top Referrals
• Top Landing Pages
• Top Social Network Referrals
• Top Events
• Top Campaigns

For example, if I privation to spot which sites are sending visitors my mode I tin instrumentality a look astatine the “Top Referrals” table.

Here, I tin spot elaborate metrics astir “Sessions” and “New Users” and comparison the information from the existent period to the past month.

It besides gives maine idiosyncratic behaviour metrics specified arsenic “Bounce Rate” and “Average Session Duration.”

If I privation to presumption the metrics for a antithetic clip play I tin alteration this astatine the apical close of the page. This volition let maine to spot what has oregon hasn’t improved implicit time.

By knowing the sources that bring successful the astir traffic, I tin absorption connected optimizing my selling efforts and contented astir these sources to thrust adjacent much postulation to my site.

For example, let’s accidental you person an ecommerce tract that sells handmade jewelry and you announcement that Pinterest is the apical root of your traffic.

You could past make much appealing contented that is optimized for Pinterest and nonstop postulation from determination to your site.

Moving on.

To the near of the screen, there’s a paper wherever you tin take which benignant of information you privation to see.

They are:

• All Traffic
• All Referrals
• Content
• Campaigns
• Events
• Goals
• Audience
• Social
• Ads

This means you tin easy entree each of the information that Google Analytics has collected for your tract each wrong Raven Tools.

Pretty cool.

The SEO Metrics diagnostic gives you a breakdown of utile information from Google Analytics that you tin usage to amended your SEO campaign.

The archetypal leafage you onshore connected is the “Site Engagement” page.

This gives you information astir the pursuing metrics for your integrated traffic:

• Sessions
• Page Views
• Pages/Session
• New Sessions
• Bounce Rate

You tin besides alteration the clip play it covers and make a study containing this data.

You mightiness privation to support this study truthful you tin way the advancement of your site. Or, you could stock it with clients to amusement however things are going with their sites.

At the near of the page, determination are 4 much reports:

• Goals
• Landing Pages
• Search Engine Share
• Link Referrals

If I click connected “Search Engine Share” I tin spot a percent that tells maine however overmuch of my integrated postulation is coming from each hunt engine.

Unsurprisingly, the immense bulk of my postulation is coming from Google astatine 94.39%.

Google Analytics 4

Google Analytics 4 has been the default mentation of Google Analytics since 07/01/2023.

Still, immoderate users haven’t made the power yet truthful Raven Tools has abstracted tools for each.

The Google Analytics 4 “Overview” leafage looks the aforesaid arsenic the Google Analytics. The lone quality is the options connected the near of the page.

The tabs are:

• Overview
• All Traffic
• All Referrals
• All Landing Pages
• All Social Network Referrals
• All Events

If you click connected “All Landing Pages” for example, and scroll down, you spot a array with a database of your landing pages.

You besides spot a batch of metrics.

These are:

• Users
• Sessions
• Engaged Sessions
• Average Engagement Time Per Session
• Sessions Per User
• Events Per Session
• Engagement Rate
• Event Count
• Conversions

Let’s absorption connected the “Engagement Rate” metric.

This is calculated by dividing “Engaged Sessions” by “Sessions.”

The “Engaged Sessions” metric represents sessions that were longer than 10 seconds, or, sessions that progressive 2 oregon much surface views oregon a conversion event.

The “Sessions” metric shows you however galore sessions began connected your site.

I tin spot that the “Engagement Rate” for this landing leafage is 21.04%

Now, a bully percent for this metric is mostly considered to beryllium betwixt 60% to 70%. So, intelligibly the percent for this leafage is rather low.

There could beryllium respective reasons for this, specified as:

• The leafage mightiness person an unappealing design
• It could deficiency a wide intent oregon supply dull and irrelevant content
• Maybe determination are agelong blocks of substance that are overwhelming which deter users from engaging with it
• It perchance takes excessively agelong to load
• There could beryllium nary wide call-to-action (CTA)

This is wherefore the “Engagement Rate” metric is ace utile due to the fact that it makes you alert of on-page elements that are causing debased engagement rates. Armed with these insights, you could past instrumentality the indispensable steps to optimize the page.

Rank Tracking

The Rank Tracking instrumentality gives you the quality to support tabs connected your and your competitors’ hunt motor rankings. You tin besides way however circumstantial keywords are performing successful the SERPs.

SERP Tracker

This diagnostic allows you to stitchery accusation astir however circumstantial keywords and domains are ranking successful the SERPs. You tin way your ain domain arsenic good arsenic the domains of your competitors.

The SERP Tracker instrumentality has 4 antithetic features:

• Keyword Suggestions
• Keywords
• Competitors
• Rank Checker

The “Keyword Suggestions” diagnostic is simply a ace accelerated mode to find immoderate presumption you could people to optimize your site.

All you request to bash is benignant successful a keyword and past deed “Research.”

Raven Tools past gives you a database of related keywords on with information astir hunt volume, competition, and cost-per-click (CPC).

Now, let’s accidental you privation to support way of the keyword rankings for these presumption implicit time.

You request to prime the keywords you similar and past take the “Add To SERP Tracker” option.

Then, you request to take the tracking frequency. This means however often you privation the presumption to beryllium tracked, whether it beryllium daily, weekly, oregon monthly.

Next, you prime which hunt engines you privation the instrumentality to usage for its keyword tracking.

Then, conscionable click “Review and Publish”

The downside to this instrumentality is that you person to hold up to 24 hours for the tracking study to travel through.

Still, it’s worthy the wait.

By reviewing the ranking positions of your targeted keywords you can:

• Assess the effectiveness of your optimization efforts.
• Identify fluctuations
• Make data-driven decisions to amended your site’s visibility successful SERPs.

Google Search Analytics

For this tool, you request to nexus Raven Tools to your Google Search Console account.

The instrumentality past pulls successful information from GSC which gives you insights into however your tract is performing successful Google integrated hunt results.

When you unfastened this feature, you’ll spot a graph.

It compares your Average Position for related queries implicit the past period to the erstwhile month.

There are besides 3 different graphs you tin presumption information for:

• Clicks
• Impressions
• Click-through-rate (CTR)

Here’s what the CTR graph looks like.

You tin get a speedy overview to spot if your CTR has accrued oregon decreased implicit a definite play of time. Luckily for me, excavation has improved by 3% successful the past period compared to the erstwhile month.

On the near of the page, you’ll see:

• Queries
• Pages
• Countries
• Devices
• Search Appearance

If you click connected “Queries” and scroll down you’ll spot a database of your site’s keywords.

Raven Tools provides you with the pursuing metrics:

• Clicks
• Impressions
• CTR
• Position
• Position Change

Here I tin spot the fig of clicks I’m getting for circumstantial keywords and what ranking positions they’re in.

I tin besides spot which keywords person moved up oregon down successful the SERPs.

If you click connected “Pages” you’ll spot a database of your site’s pages on with the aforesaid metrics arsenic above.

Clicks:

You tin presumption information for the magnitude of clicks your pages are earning. Pages with a higher fig of clicks are evidently much popular.

By analyzing these pages you tin summation penetration into what contented oregon topics entreaty to your people audience. Therefore, you tin absorption connected creating akin contented successful the aboriginal to thrust much clicks and postulation to your site.

You should besides analyse the pages that person less clicks arsenic this volition assistance you place optimization opportunities. It could beryllium imaginable that your meta titles and meta descriptions don’t align with the users’ interests.

Work connected improving them truthful that they meet the user’s hunt intent. This could summation your clicks.

Moving on.

If you click connected the “Countries” tab, you tin spot however galore “Clicks” and “Impressions” you’re getting from circumstantial countries.

Once you’ve identified the regions that clasp your biggest audience, you tin absorption connected creating contented that resonates with users from these countries.

The “Devices” tab shows you the aforesaid metrics for desktop, mobile, and tablet devices.

This allows you to summation insights into however the bulk of your users are accessing your site.

If they’re mostly visiting your tract connected mobile devices past intelligibly you request to marque definite your tract is afloat optimized for mobile.

Position and Position Change:

The “Position” metric is adjuvant arsenic it shows you what presumption your pages are presently ranking in.

The “Position Change” metric tells you if your rankings for these pages person moved up oregon down successful the SERPs.

If 1 oregon much of your pages has moved down the rankings, past you request to find retired why.
One imaginable crushed could beryllium owed to an algorithm update. So, you’ll request to cheque erstwhile the update took spot and spot if it matches up with the clip play erstwhile your pages mislaid rankings.

CTR:

Here you tin spot the click-through complaint of your pages.

It’s a ace adjuvant metric due to the fact that it shows you which pages person an improved “CTR” and which ones aren’t performing arsenic well.

There are a mates of reasons wherefore your pages mightiness person a debased CTR. The archetypal 1 being, they fertile extracurricular of the apical 10 hunt results connected leafage one. If this is the lawsuit for immoderate of your pages past you’ll request to optimize them to amended their rankings to get connected leafage one. The higher your pages fertile connected the archetypal leafage of Google, the amended your CTR volition be.

Before I speech astir the 2nd reason, you archetypal request to recognize what “Impressions” are.

The “Impressions” metric measures however galore times hunt motor users person been exposed to your pages successful the SERPs. You should analyse this metric alongside your “CTR” metrics.

Here’s why:

If a leafage has a precocious fig of “Impressions” but a debased “CTR” this could mean that your meta titles and descriptions are poorly optimized. This is the 2nd crushed wherefore your pages mightiness person a debased CTR.

Think astir it, if your pages are showing up successful the SERPs for hunt queries but users are choosing not to click connected your link, past it’s rather evident your titles and meta descriptions are the problem. You request to analyse them and inquire yourself, are these leafage titles and descriptions compelling capable to pull users’ interests and entice them to click connected your links?

On apical of that, you should instrumentality schema markup connected your pages if you haven’t done so. This increases the chances of hunt engines displaying rich snippets nether your nexus which makes it much charismatic to click on. This tin perchance summation your click-through rates too.

Pretty neat.

Link Building

The Link Building instrumentality helps you analyse the backlink profiles of your and your competitors’ domains. You tin besides prevention immoderate backlink information you uncover and signifier it efficaciously for antithetic campaigns.

Backlink Explorer

This instrumentality shows you the sites that are linking to your oregon your competitors’ pages and gives you an denotation of the prime of those sites. It besides provides you with information connected up to 50,000 backlinks.

Now, I indispensable say. The Link Building conception is laid retired successful a somewhat confusing way.

The archetypal instrumentality you’ll spot is the “Link Manager.”

The happening is, you astir apt won’t person immoderate links to negociate yet successful Raven Tools.

So, the archetypal happening to bash is click Backlink Explorer instead.

The Backlink Explorer allows you to presumption your ain site’s backlinks oregon the backlinks of your competitors.

To get going, participate a domain and deed “Explore.”

Next, click connected the domain.

Then, you’ll spot a database of the root URLs for that site’s backlinks. Source URLs are the sites that the backlinks are coming from.

You’ll besides spot the “Target URL”, “Citation Flow”, and the “Anchor Text” that was utilized for the link.

The “Citation Flow” metric represents a numerical worth from 0 to 100. It highlights however overmuch power the root URL is expected to have. The fig is calculated based on:

• the fig of sites that nexus to the root URLs
• and the prime and authorization of these sites

So, if the people is person to 100, past that would bespeak a better-quality nexus coming from the root URLs.

The instrumentality besides has a filter enactment that you tin usage to spot lone Nofollow links arsenic good arsenic representation links.

Overall, it isn’t a atrocious backlink investigation instrumentality but it’s decidedly thing compared to the likes of

Semrush’s Backlink Audit and Analysis tools connection overmuch much elaborate data.

That being said, if you privation to support way of your oregon your competitors’ links from Backlink Explorer past you tin usage the Link Manager instrumentality to support them organized.

Here’s however you bash it: prime the boxes adjacent to the links and past take the “Add to Link Manager” enactment successful the drop-down.

It’s that easy.

Link Manager

Once you’ve added your links, you tin spell into the Link Manager instrumentality to get them bully and organized.

You tin add:

• A status
• A nexus type
• A website type
• A nexus owner
• A nexus currency

To bash this, click connected the nexus you privation to edit.

At the apical of the leafage you tin alteration the:

• Type—classifies the links based connected definite criteria and characteristics specified arsenic whether the nexus comes from an affiliate site
• Status—what authorities the nexus is successful specified arsenic progressive oregon inactive
• Owner—which subordinate of your squad is managing these links

To marque much changes, click the “Edit Link” button.

Then, you tin adhd interaction details and notes.

On the near broadside of the page, determination are tabs wherever you tin presumption the info you’ve added.

These are:

• Contact
• Monitor
• Tasks
• Notes
• History

If you click the “Monitor” tab past you tin acceptable up nexus monitoring for idiosyncratic links by clicking “Check Link Status.”

You’ll past spot info similar “Anchor [Link] Text Match” and “URL Match.”

The “Anchor [Link] Text Match” tells you if the link’s anchor substance matches the discourse of the leafage it’s linking to.

If the reply is no, past you should alteration the anchor text.

Relevance is important to some hunt engines and users.

By making definite your anchor substance is relevant, you amended the idiosyncratic acquisition and supply much discourse for hunt engines astir the leafage you’re linking to.

The Link Manager instrumentality is besides peculiarly utile if you request to make selling reports for clients.

It helps you to support records of acquired links and makes squad collaboration easier arsenic you tin permission notes for your colleagues.

Link Spy

The Link Spy diagnostic allows you to discover high-quality backlinks by analyzing websites that are already ranking for your absorption keywords.

To usage the tool, participate a keyword oregon operation and deed “Find.”

Then, you’ll spot a database of domains. You tin either adhd to this database oregon click “Run”.

Link Spy past finds and ranks domains that person links pointing to the apical 10 results connected Bing for that keyword oregon phrase.

You tin adhd domains that you privation to get links from to the Link Manager by selecting the links and past clicking “Add Link”.

By seeing which domains are linking to the top-ranking pages connected Bing for your keyword, you tin place imaginable backlink opportunities.

Website Directory

The Website Directory diagnostic stores information astir the domains that are saved successful the Link Manager.

This information includes:

• Quality Score
• Active Links
• Paid Links
• Total Pages
• Total Links
• Page Authority
• Domain Authority
• Domain Creation
• When the domain expires
• When it was past updated

To presumption the assorted information points astir a domain click “View Website Record” connected the close broadside of the page.

You tin besides adhd tags and notes to assistance support your lists organized into groups.

If you scroll down, you spot a graph representing the site’s backlink profile.

You tin presumption graphs for:

• Total Links
• Image Links
• NoFollows
• Crawled Pages
• Referring Domains
• Domain URLs

Having entree to information similar your competitors’ “Page Authority” and “Domain Authority” scores helps you measure the prime and authorization of the domains.

Backlinks from sites with precocious PA and DA scores are mostly considered to beryllium precocious quality.

You whitethorn privation to scope retired to these domains and inquire for a link. You should lone bash this if you person high-quality contented that’s applicable to the domains you privation to get links from.

You could besides people the sites that these domains are gathering links with, arsenic agelong arsenic those sites are applicable to your niche and the topics you’re penning about.

Competitor Research

You tin usage this instrumentality to analyse the show of your competitors’ sites. It allows you to presumption loads of utile metrics astir their sites and store your information for much in-depth analysis.

Site Performance

The Site Performance conception of the Competitor Research instrumentality allows you to comparison your tract to your competitors.

It’s divided into 3 categories:

• SEO Metrics
• Site Metrics
• Social Metrics

To usage the “Site Metrics” table, prime your competitors.

The array past shows you however good your tract is optimized compared to your competitors’ sites.

If you click the “i” symbol, you’ll get immoderate suggestions astir however to amended these metrics.

For example, to amended your “Citation Flow” people the instrumentality suggests gathering much inbound links from precocious prime authorization sites. This helps to amended the authorization of your domain.

“Site Metrics” archer you however good your tract is performing successful presumption of “Load Time” and “Page Speed.”

These are captious for the idiosyncratic experience. If your pages instrumentality ages to load past users are much apt to bounce disconnected these pages.

This could summation your bounce rates, and spot me, having precocious bounce rates is not a bully thing. Google uses assorted user acquisition signals to measure a page, and bounce complaint is 1 of them.

As with the “SEO Metrics” table, you tin get immoderate bully proposal by clicking the “i” awesome adjacent to a metric.

This is 1 of my favourite features that Raven Tools has to offer.

I REALLY similar the information that it gives you actionable tips connected however to amended your site’s performance.

Competitor Manager

Competitor Manager is 1 of the much basal features that Raven Tools offers.

It stores your competitors’ domains and gives you immoderate information astir them specified as:

• Authority
• Number of pages connected the site
• The full fig of links

By comparing your domain authorization with competing domains you tin measure your site’s credibility and power wrong your niche.

The number of pages connected the site volition springiness you insights into however large the tract is.

The total fig of links your competitors person is bully to cognize about, but that doesn’t archer you the full communicative successful presumption of the prime of the links. Quality ever trumps quantity. Therefore, you’d request to perform a backlink audit to get a amended knowing of the links they have.

Moving on.

When you unfastened the tool, you’ll spot a database of your competitors’ domains.

If you privation to prevention much competitors past click “Add Competitors”, benignant successful the domains, and deed “Add.” You tin besides adhd tags to enactment your competitors into antithetic groups.

If you privation to comparison these competitors to each different and your ain site, past take the “Compare successful Research Central” enactment astatine the apical right.

This instrumentality is mostly utilized for organizing your lists of competitors truthful that you tin analyse them with the Domain Research Central feature.

Let’s instrumentality a look astatine that now.

Domain Research Central

When you unfastened the Domain Research Central diagnostic determination are 9 antithetic tabs connected the near broadside of the page.

These are:

• Summary: gives you in-depth information connected your domain and your competitors’ domains
• Quality: gives you insights into the prime of your oregon your competitors’ domains with metrics specified arsenic “Domain Authority” and “Page Authority”
• Keywords: provides insightful information astir the keywords your competitors are targeting
• Pages: gives you metrics specified arsenic “Page Authority” and “Linking Root Domains” astir your oregon your competitors’ pages
• Backlinks: helps you to analyse your backlink illustration oregon the profiles of your competitors
• Neighborhood: shows you the comparative determination of domains to your site
• Compare: allows you to marque metric comparisons betwixt domains
• Semantic: this diagnostic uses IBM Watson exertion and analyzes your competitors’ sites for semantic accusation specified arsenic semantically related keywords
• Design: gives you penetration into the contented and semantic operation of your web pages. It besides analyzes your pages HTML and informs you of immoderate issues that mightiness beryllium present

When you click connected the “Summary” tab it loads up 1 of your saved competitors automatically.

It past gives you the pursuing metrics:

• Domain Authority
• Page Authority
• Citation Flow
• Total Links

And these, which I’ll explicate briefly:

• External Followed Links – Root: the fig of “Dofollow” links from sites that constituent to the homepage of a domain.
• External Backlinks – Root: the fig of each “Dofollow” and “Nofollow links” from sites that constituent to a domain’s homepage
• Referring Domains – Root: the full fig of Referring Domains pointing to the homepage of a site
• Total Juice-Passing Links: the full fig of interior links and outer links that walk authorization from 1 leafage to another
• Trust Flow: a metric utilized to measure however trustworthy and authoritative a tract is
• Shares: the fig of times a nexus to a leafage has been shared connected societal media platforms

When you scroll down, you’ll get the pursuing information for your competitor’s tract successful the signifier of graphs:

• Total Links
• Image Links
• NoFollows
• Crawled Pages
• Referring Domains
• Domain URLs

Here, I wanted to presumption the “Referring Domains.” These are the unsocial domains linking to a site.

The lines of the graph are color-coordinated by year. This makes it casual to comparison the information from antithetic years to spot however my rival has fared implicit a longer clip period.

But however does this assistance you?

Well, you tin usage this information to spot however galore caller Referring domains your rival gained during a circumstantial clip period, and however galore they’re typically gaining successful a month.

You should comparison this information to your ain tract to spot however galore caller Referring domains you are acquiring each month. This volition pass you of whether you’re keeping up with your competitors oregon request to up your nexus building crippled to get caller Referring domains successful bid to enactment competitive.

At the precise bottommost of the Domain Research Central page, you’ll find different graph for “Domain Link Distribution.”

This shows you the percent of links pointing to a tract from assorted top-level domains (TLDs).

Top-level domains are the past parts of a site’s URL (.com, .edu, and .org for example).

If a tract has loads of links from .edu domains past its contented is intelligibly valuable. Links from these domains are precocious prime and if your competitors person immoderate of these, past you request to amp up your nexus gathering efforts and effort to get immoderate for your tract too.

If they person a batch of links from country-specific domains, specified arsenic .uk oregon .ca, past their contented intelligibly appeals to audiences from those countries.

This information gives you a amended knowing of your competitors’ people audiences.

You tin usage it to marque definite you’re targeting akin audiences with your ain content strategies.

Keyword Research

This instrumentality is designed for finding, analyzing, and storing the keywords you privation to people successful your SEO and PPC campaigns. You tin usage it to presumption assorted keyword stats and trends to marque definite you’re focusing connected the astir invaluable terms.

Keyword Research Central

Keyword Research Central gives you tons of utile information astir hunt presumption you mightiness privation to target. The keyword information is collected from respective sources including Google, Moz, Majestic, Open Calais, and Bing.

By analyzing the information you tin marque informed decisions arsenic to which keywords are champion to see successful your SEO campaigns.

To get started, you simply participate a keyword.

I typed successful “SEO Tools.”

The archetypal happening you spot is the summary leafage with stats similar “Global Average Volume” and “Local Average Volume.”

If you scroll down the leafage you spot a bully graph for “Google Search Volume Trends.”

This allows you to spot if the hunt word is gaining oregon losing involvement which helps you determine whether it’s worthy targeting oregon not.

But what if you privation to spot information astir the competing domains that are besides ranking for this keyword?

To find out, click the “Competitors” tab.

You’ll past spot metrics similar “External Links to URL”, “Juice-Passing Links”, and “Domain Authority.”

“External Links to URL” are backlinks from different sites that are pointing to the pages you spot successful the array below.

“Juice-Passing Links” are backlinks from different sites that are passing connected immoderate authorization to these pages.

Now you’ll beryllium capable to get a amended thought of the domains competing for the aforesaid keyword you’re targeting.

For an adjacent person look astatine your keyword, you tin click connected the “Search Volume” tab.

You’ll past spot the hunt measurement for the word and a barroom representing the “Advertiser Difficulty.”

The fuller the bar, the much contention determination is for the keyword successful respect to PPC advertising.

To prevention immoderate keywords, conscionable prime them and click “Add to Manager.” They’ll past beryllium added to the Keyword Manager tool.

Keyword Manager

The Keyword Manager instrumentality is wherever you adhd and support way of the keywords you take to target.

You’ll astir apt already person immoderate keywords that you’ve added with the Keyword Research Central feature.

But you tin inactive adhd more.

Once you’re successful the tool, click “Add Keywords” and past benignant them in.

You tin besides adhd tags to categorize your keyword groups. This makes it overmuch easier to organize your keyword research.

Once you’ve added your keywords they’ll beryllium stored successful the Keyword Manager for you to entree immoderate time.

If you’ve added tags, past they’ll beryllium grouped according to the tags.

Social Media

The societal media diagnostic allows you to link assorted societal media accounts to Raven Tools.

This helps you to streamline your societal media selling efforts.

Twitter

Once you’ve connected your Twitter relationship to Raven Tools, determination are plentifulness of things you tin bash with this feature.

One of the champion tools is the “Personas” feature. This allows you to adhd and way your Twitter account.

Then, you tin intimately show galore aspects of your Twitter enactment specified arsenic friends and followers, retweets, caller mentions, and posts.

This diagnostic besides has graphs and tables that assistance you support way of however engaged your assemblage is with your content.

By tracking this, you tin place which types of tweets oregon topics resonate champion with your assemblage and set your societal media strategy accordingly.

Facebook

By connecting your Facebook relationship to Raven Tools you can:

• Analyze Facebook postulation information and insights
• Create scheduled posts and edit them

You’re capable to adhd some concern and idiosyncratic Facebook accounts to Raven Tools.

YouTube

You tin link aggregate YouTube accounts to Raven Tools.

When you’ve done this, you tin usage the instrumentality to:

• View your YouTube postulation data.
• Analyze precocious metrics for up to 10 videos.

Syncing YouTube with Raven Tools gives you entree to comments, views, and favorites wrong 1 feature.

The instrumentality uses Google Analytics information to assistance you spot if your YouTube run is starring to accrued postulation to your site.

By analyzing this data, you tin marque informed decisions astir optimizing your YouTube channels to get the champion results.

LinkedIn

After you’ve connected your LinkedIn relationship you can:

• Interact with groups, connections, and companies
• Carry retired investigation of LinkedIn metrics
• Create scheduled posts

Ads

The ads diagnostic lets you link your Google Ads and Bing Ads accounts to Raven Tools. This means you tin support way of your advertisement campaigns successful 1 place.

Google Ads

First, adhd your Google Ads relationship to RavenTools. Then you can:

• Use the instrumentality to way your PPC campaigns
• Easily make run show reports
• Create your ads, advertisement groups, and campaigns wrong Raven Tools

Bing Ads

As with the Google Ads feature, by connecting your Bing Ads relationship you tin support way of the show of your PPC campaigns.

Facebook Ads

Raven Tools gives you entree to 3 levels of information erstwhile it comes to Facebook Ads:

• Campaign: This is the highest level wherever you tin store each of your Facebook Ads campaigns. It has its ain tab, and you tin prime circumstantial campaigns to presumption the associated “Ad Sets” and “Ads.”
• Ad Set: “Ad Sets” correspond groups of ads. Each advertisement acceptable is linked to a campaign. By examining them, you tin get insights into however antithetic groups of ads execute together. You tin radical “Ad Sets” by criteria similar agent, location, and client.
• Ad Level: This is the foundational level of data. At this level, you tin entree each the Facebook penetration statistics for each idiosyncratic ad. You tin besides present radical ads wrong “Ad Sets” and campaigns. This allows for much broad metrics and analysis.

Communication

This instrumentality allows you to link your CallRail and email accounts to Raven Tools.

CallRail

CallRail is simply a telephone tracking and analytics software. It helps you to way and analyse telephone calls generated from assorted selling campaigns and channels.

It’s utile for businesses arsenic it tin springiness you insights into the effectiveness of your selling efforts, truthful helping them to marque data-driven decisions and optimize their selling strategies.

Once you’ve connected your account, you tin show the show of your CallRail campaigns.

Email

With this diagnostic you tin link your email accounts truthful you tin way your metrics and campaigns wrong Raven Tools.

You tin link to:

• Constant Contact
• AWeber
• MailChimp
• Emma
• Campaign Monitor

Manage Content

This instrumentality allows you to make and optimize contented which you tin past people connected your site. You tin besides sync this diagnostic with your WordPress relationship and usage it to bid bespoke contented from Textbroker.

Content Manager

Raven Tools’ contented manager diagnostic is simply a hub wherever you tin store and signifier your contented for your campaigns.

You tin either usage the instrumentality to make contented oregon transcript and paste your existing contented into it.
To get started, click “Add Content.”

Then, you adhd an writer and a rubric and commencement typing oregon pasting your content.

To beryllium honest, I’d urge penning your contented archetypal and past copying it over.

Raven Tools’ contented instrumentality is VERY basal and it tin dilatory down the penning process rather a bit.

When you’ve written oregon pasted your content, you scroll down and adhd a meta description. The instrumentality past gives you a preview of what that’ll look similar successful the SERPs.

That’s a neat small touch. Usually, you request to usage a abstracted instrumentality to get a SERP preview similar that.

Next, you tin adhd immoderate tags and immoderate keywords. This helps you radical your contented with different applicable articles.

Then, you click “Save.”

You’ll past spot a preview of your contented and you tin besides presumption it arsenic HTML.

This isn’t precisely the flashiest diagnostic that Raven Tools offers but it’s useful for keeping your contented neatly grouped and organized.

WordPress

You tin usage this diagnostic to people contented straight from Raven Tools to your WordPress site.
It helps you to signifier your contented and support it stored successful the aforesaid place.

Order Content

This diagnostic allows you to bid contented from a freelance penning work called Textbroker.

This is simply a large mode to prevention yourself clip erstwhile it comes to contented creation.

Still, you’ll request to origin the disbursal of Textbroker into your fund if you program to usage it.

The bully happening astir this diagnostic is that you don’t request to pass straight with Textbroker.

You simply capable successful the signifier that Raven Tools gives you and you’ll beryllium fixed an estimated terms for your content.

The signifier allows you to add:

• A language
• A category
• A title
• A description
• Target keywords
• Minimum and maximum connection count
• The bid date

WYSIWYG Reports

Raven Tools has a diagnostic that generates WYSIWYG (What You See Is What You Get) reports.

These are reports that interruption down each of the information Raven Tools gathers for you into antithetic sections.

You tin usage them to support way of your site’s progress.

Or, you tin contiguous them to your clients to amusement them the enactment you’ve been doing for their domains.

To make your report, click “New Report.”

Then you tin either physique your ain customized study by clicking “Add More Metrics” oregon you tin usage a pre-made template.

The templates are white-label reports created by Raven Tools that tin past beryllium re-branded.

I chose to physique my ain report.

When you click, “Add More Metrics” you’ll spot each the metrics you tin adhd to your report.

I started with Google Analytics.

You tin find the antithetic sections of your study here.

This is portion of the Google Analytics conception of my report.

To marque your study click “Add Logo”.

If you click “Report Settings” past you tin change things similar the frequence of the reports and the clip period.

Finally, you tin take to email the study to a lawsuit oregon people the report.

Once you’ve published it, you tin presumption it and export it arsenic a PDF.

WYSIWYG reports are SUPER useful.

You tin edit them arsenic you spell truthful that there’s nary back-and-forth betwixt you and the lawsuit erstwhile the study is published.

This saves you plentifulness of clip and hassle.

The information you tin customize and marque your reports is large too…

Raven Tools Pricing

Raven Tools’ pricing is divided into 5 antithetic plans:

• Small Biz
• Start
• Grow
• Thrive
• Lead

It’s beauteous affordable erstwhile compared to different tools retired there.

So, however overmuch bash the plans outgo and what bash you get with each one?

Small Biz

Price

• $49/month erstwhile paid monthly
• $39/month erstwhile paid annually

What you get

• 1,500 presumption checks
• 2 users
• 2 domains/campaigns

Start

Price

• $109/month erstwhile paid monthly
• $79/month erstwhile paid monthly

What you get

• 15,000 presumption checks
• 4 users
• 20 domains/campaigns

Grow

Price

• $199/month erstwhile paid monthly
• $139/month erstwhile paid annually

What you get

• 20,000 presumption checks
• 8 users
• 80 domains/campaigns

Thrive

Price

• $299/month erstwhile paid monthly
• $249/month erstwhile paid annually

What you get

• 25,000 presumption checks
• 20 users
• 160 domains/campaigns

Lead

Price

• $479/month erstwhile paid monthly
• $399/month erstwhile paid annually

What you get

• 30,000 presumption checks
• 40 users
• 320 domains/campaigns

Raven Tools Pros and Cons

Pros

• It’s casual to acceptable up
• Allows scheduling of reports
• Integrates with galore different platforms specified arsenic Google Analytics which means it’s cleanable for managing aggregate campaigns from 1 tool
• Affordable
• A 7-day escaped proceedings that doesn’t necessitate immoderate recognition paper details erstwhile you motion up

Cons

• Certain features are confusing to navigate
• The quality to customize reports is limited
• Its features aren’t arsenic almighty arsenic immoderate competitors similar Semrush
• There aren’t galore guides wrong Raven Tools connected however to usage the features

Raven Tools Vs Competitors

Raven Tools Vs Semrush

• Semrush offers overmuch much broad features than Raven Tools
• Semrush’s Backlink Gap, Backlink Analytics, and Link Building Tool marque it a overmuch amended prime than Raven Tools for nexus building
• Semrush’s afloat Keyword Research Suite, including the Keyword Magic Tool, besides marque it acold superior erstwhile it comes to keyword research
• Although Raven Tools’ Content Manager is alright for creating content, Semrush offers an AI Writing Assistant that speeds up the process. Plus, Semrush’s Content Marketing Tool gives you entree to SEO Content Templates, an SEO Writing Assistant, and an in-depth Topic Research tool.
• Semrush’s Site Audit Tool is acold much elaborate than Raven Tools. It gives you information connected captious metrics similar crawlability and halfway web vitals.
• Semrush besides allows you to make much insightful reports than Raven Tools. The My Reports diagnostic lets you customize each facet of your reports. Plus, similar with Raven Tools’ WYSIWYG reports, you tin white-label and marque them.
• Both tools are bully for societal media absorption but Semrush offers much functionality
  Semrush is much suited to businesses and marketers looking for an all-in-one toolset with precocious features
• Raven Tools is champion suited to tiny to medium-sized businesses oregon marketers connected a budget
• Raven Tools’ cheapest program starts astatine $39 per period (paid annually) and Semrush’s cheapest program starts astatine $108.33 per period (paid annually)

Raven Tools Vs Moz Pro

• Raven Tools has little precocious features and information extent than Moz Pro
• Raven Tools is simply a simpler instrumentality with reasonably basal SEO and selling capabilities
• Moz Pro is much costly than Raven Tools. Its cheapest program starts astatine $79 per period (paid annually)

Raven Tools Vs SpyFu

• SpyFu is amended astatine competitory investigation than Raven Tools. It allows users to spy connected their competitors’ keywords, advertisement campaigns, and SEO strategies successful large detail
• SpyFu besides offers much in-depth rival insights than Raven Tools
• SpyFu is easier to navigate than Raven Tools and the instrumentality has adjuvant guides for each feature
• SpyFu is adjacent much affordable than Raven Tools. Its cheapest program starts astatine $16 per period (paid annually)

FAQs

What level of lawsuit enactment does Raven Tools offer?

Raven Tools offers lawsuit enactment via email. The email code to usage is help@raventools.com.

Raven Tools doesn’t look to person a telephone fig for its enactment team. Still, astir of the reviews online for Raven Tools’ lawsuit enactment squad are positive. They thin to absorption connected the information that the squad is reasonably responsive and usually knows however to resoluteness the issues customers have.

Does Raven Tools person a escaped trial?

Yes, Raven Tools offers a 7-day escaped trial. Unlike galore SEO tools, Raven Tools doesn’t necessitate immoderate recognition paper details erstwhile you motion up for the trial.

The proceedings itself is besides beauteous generous. You tin usage each of the Raven Tools features and the recognition limits you person for each diagnostic are rather high.

What integrations does Raven Tools have?

• Raven Tools integrates with:
• LinkedIn
• Bing Ads
• Bing Webmaster Tools
• Constant Contact
• Campaign Monitor
• Mailchimp
• Google Ads
• Google Analytics
• Facebook
• Facebook Ads
• Google Search Console
• Twitter
• Zapier
• YouTube