- Apple apologizes aft 'really disturbing' iPad advertisement sparks backlash San Francisco Chronicle
- Apple apologizes for iPad Pro advertisement that 'missed the mark' Ad Age
- Apple’s New iPad Pro Ad Sparks Outrage arsenic Hugh Grant and More Slam Tech Giant: ‘The Destruction of the Human Experience’ Variety
- What Was Apple Thinking With Its New iPad Commercial? The Atlantic
- Apple Thought Different and Paid the Consequences The Information