Apple CEO Tim Cook: iPhone won't adopt RCS messaging used by Android phones - NPR

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Apple CEO Tim Cook speaks onstage during Vox Media's 2022 Code Conference successful Beverly Hills, Calif. Jerod Harris/Getty Images for Vox Media hide caption

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Jerod Harris/Getty Images for Vox Media

Apple CEO Tim Cook speaks onstage during Vox Media's 2022 Code Conference successful Beverly Hills, Calif.

Jerod Harris/Getty Images for Vox Media

Sorry, Android users.

Those greenish bubbles that look astir substance messages you nonstop to your friends and household with iPhones don't look to beryllium going distant anytime soon.

Apple CEO Tim Cook seemed to cull the thought of adopting a caller messaging protocol connected the company's devices that would marque communicating with Android users smoother.

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"I don't perceive our users asking that we enactment a batch of vigor successful connected that astatine this point," Cook said astir implementing the RCS modular connected iPhones, according to The Verge. He was speaking during Vox Media's Code 2022 lawsuit connected Wednesday.

Apple uses its own iMessage service.

When Vox Media's LiQuan Hunt complained to Cook that his parent couldn't spot the videos helium sent her due to the fact that they had antithetic phones, the Apple main replied: "Buy your ma an iPhone."

The bluish and greenish bubbles, explained

In the aboriginal days of mobile messaging, compartment telephone users could nonstop each different abbreviated substance messages of nary much than 160 characters. That was called SMS, oregon Short Message Service.

MMS, oregon Multimedia Message Service, built connected that by allowing users to nonstop a photograph oregon abbreviated video.

Now texting is overmuch much than that. That's wherever RCS – which stands for Rich Communication Services – comes in.

RCS is a caller messaging standard utilized by Google and different telecom companies that supports radical chats and work receipts, lets users nonstop higher prime photos and videos and has end-to-end encryption, among different features.

If it sounds a batch similar iMessage, that's due to the fact that it is.

But iMessage is lone disposable to Apple users. When an Android idiosyncratic texts idiosyncratic with an iPhone, their connection appears arsenic an SMS oregon MMS message, due to the fact that Apple doesn't enactment RCS. Hence the pixelated images and buggy radical chats.

Texts sent via iMessage show up arsenic bluish bubbles connected iPhones, portion their SMS/MMS counterparts are green.

Google rolled retired RCS for Android users successful the U.S. successful 2019. The institution has launched a PR campaign aimed astatine shaming Apple into adopting RCS, but truthful acold the iPhone shaper hasn't budged.

Internal Apple emails showed executives arguing that allowing iMessage connected Android devices would "hurt america much than assistance us" and that restricting the app to Apple users had a "serious lock-in" effect, according to The Verge.

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