- Apple faces backlash for 'destructive' iPad advertisement featuring instrumentality crushing books and instruments NBC News
- Apple Ignores Destroys Instruments successful Tone-Deaf Commercial Consequence
- Apple flattens a country with an concern crusher for iPad Pro ad Ad Age
- Apple's Tim Cook is getting roasted for this iPad ad Business Insider
- Apple's New iPad Ad Sparks Loud, Immediate Backlash Kotaku