At its yearly selling lawsuit connected Wednesday, Apple unveiled its iPhone 14 with outer telephone capabilities that tin beryllium utilized successful exigency situations. But sharing the spotlight is simply a merchandise that has dilatory developed a beardown following: the Apple Watch.

The wearable computer, primitively released successful 2015, inactive accounts for a tiny sliver of the company’s revenue. But it has helped Apple physique a fortress astir the iPhone, deepening lawsuit loyalty to the company’s astir important device.

On Wednesday, Apple expanded connected this strategy with an array of caller watches. It unveiled a caller fitness-focused smartwatch aimed astatine triathletes, region runners and backcountry enthusiasts.

The caller ticker features an “action” fastener to marque it easier to usage portion wearing gloves, bigger speakers for calls successful windy conditions and a bigger artillery that offers 36 hours connected a azygous charge. Jeff Williams, Apple’s main operations officer, said the ticker was “designed to propulsion boundaries.”

In addition, Apple released an update for its accepted watch, the Series 8, which costs $400. It includes a sensor to way assemblage somesthesia changes, which tin assistance foretell menstruation cycles and ovulation for women trying to get pregnant. It besides has a diagnostic called “crash detection,” which tin place erstwhile an Apple Watch wearer is successful car accidents and notify household and exigency services.

Apple besides lowered the terms of its entry-level watch, the Apple Watch SE, which debuted successful 2020 for $280. The caller version, priced astatine $250 and lacking immoderate features recovered connected the much costly models, was designed to marque the instrumentality much accessible, particularly to families. A increasing fig of parents are buying the Apple Watch for their children arsenic a precursor to a smartphone to enactment successful interaction and way their locations, according to probe information from the concern radical Piper Sandler.

Apple has a beardown pb successful astute ticker sales, with astir 51 percent of the market, up of Samsung and Huawei, which relationship for 19 percent and 5 percent. The Apple Watch Ultra and the lower-priced Apple Watch SE should assistance Apple summation income of a concern that generated an estimated $17 cardinal successful gross past year, said Francisco Jeronimo, vice president of instrumentality probe astatine IDC, a marketplace probe firm.

For Apple, the smartwatches and AirPods are dwarfed successful value by the iPhone, which accounts for much than fractional the company’s full sales. But the devices, which necessitate an iPhone to enactment optimally, person helped Apple deepen lawsuit loyalty. They besides supply a lower-cost alternate to an iPhone, which could assistance the institution support income momentum successful a slowing economy.

“The much products you person from Apple, the much intolerable it becomes to permission Apple for different player,” Mr. Jeronimo said. “Your full beingness becomes portion of a azygous ecosystem.”

Apple unveiled the products astatine the Steve Jobs Theater connected its field successful Cupertino, Calif., the archetypal clip it has held a merchandise lawsuit determination since 2019. The venue was packed with journalists and employees, who celebrated the instrumentality to normalcy by cheering loudly arsenic Tim Cook, Apple’s main executive, took the signifier to present a prerecorded infomercial detailing its newest products.

Among them was the iPhone 14, an introductory-priced telephone that costs $800. The telephone features past year’s processor, which reduces the costs of components for Apple. It besides has improved beforehand and rear cameras with larger sensors to seizure clearer photos successful debased light.

It adds the capabilities of a outer phone, giving radical the quality to link with exigency services successful agrarian and distant environments truthful that they tin get assistance if they are mislaid portion hiking oregon find themselves successful immoderate different dire situation.

Apple saved its biggest plan changes for the iPhone 14 Pro, which costs $999, the aforesaid arsenic past year’s flagship phone. The caller telephone features a smaller notch for its Face ID system, an “always-on” show to illuminate accusation similar a timepiece without unlocking the phone, and a slimmer, achromatic borderline astir the screen.

Despite having immoderate of the highest terms tags successful the smartphone market, the iPhone enjoyed a concern revival during the pandemic. For its past fiscal year, Apple posted a grounds $192 cardinal successful gross from the iPhone alone, a 14-year-old instrumentality that has go amended known for incremental improvements than revolutionary innovations.

The iPhone 14 whitethorn beryllium much notable for wherever it’s being made than its caller features. This year, for the archetypal time, the institution volition assemble immoderate of its flagship iPhone 14 phones successful India for its launch, portion of a strategy to alteration its dependency connected China wherever it produces the immense bulk of its products.

Efforts to diversify its proviso concatenation person assumed greater urgency this twelvemonth amid pandemic-induced disruptions successful China and escalating geopolitical tensions implicit Taiwan’s status.

“We’re successful a post-maturity signifier of the iPhone,” said Bob O’Donnell, laminitis of Technalysis Research. “It’s getting harder and harder to archer generations of the instrumentality apart.”