(CNN)Apple unveiled its caller iPhone 14 lineup astatine a property lawsuit connected Wednesday, on with 3 caller Apple Watch models, an update to its popular AirPods merchandise enactment and a diagnostic that could prevention lives erstwhile compartment work isn't available.
At a closely-watched lawsuit from its office successful Cupertino, California, Apple showed disconnected 4 caller smartphones, including a larger 6.7-inch iPhone 14 Plus exemplary and an updated iPhone 14 Pro that rethinks the much-maligned notch. In emblematic Apple fashion, the devices besides connection amended artillery beingness and camera features than the twelvemonth prior.
The biggest surprise, however, whitethorn beryllium the price: The iPhone 14 and 14 Plus volition commencement astatine $799 and $899, respectively, the aforesaid starting prices arsenic past year's models. The iPhone 14 Pro and Pro Max commencement astatine $999 and $1099, respectively, besides unchanged from the twelvemonth prior. Analysts wide predicted Apple would hike the terms of the premium models by $100.
"It is awesome that Apple has maintained year-on-year pricing parity connected the caller iPhone 14 devices successful the US," said Ben Wood, main expert astatine marketplace probe steadfast CCS Insight. "We had anticipated that inflation, accrued accumulation and constituent costs, and different expenses specified arsenic much costly shipping would person led Apple to summation its retail pricing."
For Apple, the stakes are ever precocious to person customers to upgrade devices, and particularly the iPhone, which remains its cardinal product. That task is perchance made much hard this twelvemonth by broader economical jitters, including fears of a looming recession.
Throughout the event, Apple appeared to alternate betwixt pitching its suite of products arsenic tools for surviving our champion lives and besides for avoiding immoderate fig of ills that whitethorn befall customers successful an uncertain world, ranging from car crashes to getting stranded successful the wild.
Apple announced respective caller Apple Watch models, including a higher-end mentation that costs $799 and is designed to enactment the needs of a rarefied radical of outdoor enthusiasts. It besides added an enactment for its watches to observe erstwhile a idiosyncratic has been successful a car crash, arsenic good arsenic a outer connectivity feature for phones, which is intended to assistance radical pass erstwhile their compartment work isn't working.
Here are the large highlights from the event:
The caller iPhone 14 lineup
Apple unveiled 4 caller smartphones, including the caller iPhone 14 with a 6.1-inch surface and the iPhone 14 Plus with a larger 6.7-inch screen.
The caller iPhone 14 features a 12 MP main camera with bigger pixels, a faster aperture and improved sensors. It besides uses the aforesaid spot arsenic past year's iPhone 13 Pro exemplary (the A15), the archetypal clip it's repeated a spot successful years.
For the archetypal time, however, the caller beforehand camera has car focus, allowing it to absorption astatine aggregate distances successful debased airy for amended idiosyncratic and radical selfies. It besides has a caller enactment mode that lets users support videos unchangeable portion moving.
Apple's caller Pro enactment features an always-on show and the quality to person notifications and activities done what the institution is calling "the dynamic island," the overmuch polarizing notch astatine the apical of the telephone that is present considered a feature. The Pro enactment besides comes with the first-ever 48 MP camera connected an iPhone.
In a notable shift, the iPhone 14 lineup besides eliminates the request for a carnal SIM paper and alternatively uses a integer "e-SIM" card. Now, users tin store aggregate e-SIMs connected the aforesaid instrumentality and person aggregate cellular plans and telephone numbers connected the aforesaid phone. It besides prevents others from removing the carnal SIM paper if your iPhone is mislaid oregon stolen. Apple said each US models of the iPhone volition nary longer person the SIM tray.
The iPhone 14 and iPhone 14 Pro volition travel successful 5 colors: midnight, starlight, blue, purple and red.
New Apple Watches
Apple unveiled 3 caller smartwatches astatine the event: the Series 8, the SE and the Ultra.
At the precocious end, the Ultra exemplary is designed to assistance users track endurance training, scuba diving adventures and triathlons. The instrumentality gets astir 36 hours connected a azygous charge, is much h2o resistant and boasts an enhanced compass that tin enactment astatine night, successful the water and different conditions.
At the debased end, Apple updated the SE to beryllium up to 20% faster than the anterior version. It starts astatine $249 for GPS models and $299 for cellular models.
And successful the mediate is the Series 8 model, which starts astatine $399. Like anterior versions of Apple's smartwatch, the Series 8 is intended to motivate users to enactment progressive and fit. Apple besides emphasized the Watch's features for women's health, with revamped play rhythm tracking tools that tin foretell ovulation. The tracking information is kept connected each instrumentality and lone accessible done a passcode oregon look ID, according to the company. Apple does not person a cardinal to encrypted information and truthful it cannot entree it without your explicit permission.
The announcement comes arsenic information information for women has go a large flashpoint successful the aftermath of the Supreme Court determination to overturn Roe v. Wade.
New AirPods Pro 2
Apple showed disconnected its latest procreation of AirPods Pro, 1 of its bigger breakout products of caller years. The caller AirPods Pro volition person six hours of listening clip with a azygous charge, amended than the archetypal version. Each headphone and the lawsuit itself are present equipped to marque a sound to assistance you find it. And a airy swipe up and down the headphone volition summation oregon alteration volume.
AirPods Pro present comes with improved dynamic noise-cancellation technology, and tin cancel retired treble the magnitude of sound compared to the archetypal version. Meanwhile, a caller adaptive transparency mode aims to trim harsh biology noise.
The AirPods Pro 2 outgo $249 and deed stores connected Friday.
Satellite connectivity for exigency situations
While Apple did not unveil immoderate groundbreaking caller hardware products, astatine slightest 1 caller diagnostic could beryllium to beryllium a crippled changer for customers — albeit successful uncommon situations.
The caller Emergency SOS via Satellite feature, which Apple said has been successful the works for years, was designed and built specifically for iPhone 14 devices to link to satellites erstwhile not adjacent a terrestrial tower. By allowing users to constituent their instrumentality toward a satellite, which the telephone volition assistance locate, users volition beryllium capable to nonstop and person accusation to get exigency help.
The institution said it created a abbreviated substance compression mechanics to condense messages that instrumentality astir 15 seconds to nonstop if a idiosyncratic has a wide presumption of the sky. (It whitethorn instrumentality a fewer minutes longer if thing similar foliage is successful the way.)
Apple said section providers volition beryllium alerted to assistance telephone for help.
Correction: An earlier mentation of this communicative attributed a punctuation to the incorrect expert astatine CCS Insight.