Apple conscionable announced the Apple Watch Ultra, caller high-end ticker with a caller design, bigger screen, and titanium case. The merchandise is aimed astatine outdoor athletes.

It comes with a caller ticker look with much information, including a compass.

Apple says that the ticker tin get arsenic galore arsenic 60 hours of artillery beingness with a bundle update this fall.

"Every item has been engineered to marque the astir rugged and susceptible than ever," Apple COO Jeff Williams said successful a promo video. — Kif Leswing

Apple has announced a redesigned Apple Watch SE, which is simply a lower-cost mentation of its mainline Series 8.

This year's exemplary includes:

• A bigger screen
• A caller integrative plan connected the underside of the watch
• Heart complaint notifications
• Fall detection

It volition retail for either $249 oregon $299 starting connected Sept. 16. Apple is selling it arsenic a instrumentality for children who mightiness not request their ain iPhone. — Kif Leswing

Apple CEO Tim Cook has kicked disconnected the video-oriented motorboat lawsuit with Apple Watch news.

The caller instrumentality volition beryllium called the Series 8, Apple COO Jeff Williams said. It's much durable than erstwhile models and has a caller somesthesia sensor the institution volition usage to assistance way women's wellness including ovulation. The instrumentality tin adjacent estimation erstwhile the idiosyncratic has ovulated.

Apple says that the instrumentality is designed to support information unafraid and backstage and that wellness information volition lone beryllium shared with explicit support from the user.

Apple besides added a caller information features powered by 2 question sensors. The caller car clang detection that tin observe if you were successful a terrible car clang and automatically telephone exigency services.

A caller mode connected Apple Watches tin widen the Apple Watch artillery beingness from 18 hours to 36 hours by temporarily disabling the always-on show and workout notifications.

Apple CEO Tim Cook has posted his accepted pre-launch tweet, which hints astatine the taxable for the lawsuit with the connection "stellar."

Apple's invites had the tagline "far out" with heavy abstraction imagery, which immoderate Apple followers thought could suggest that Apple was preparing to merchandise a satellite-based cellular transportation for iPhones oregon a nighttime entity photography feature. — Kif Leswing

Investors looking to commercialized connected the quality of Apple's caller iPhones connected Wednesday should support Bernstein's Toni Sacconaghi's proposal successful mind.

"Historically, Apple's banal does not respond materially to iPhone announcements (given that determination are typically nary surprises), and show has mostly been reasonably muted successful the 3-months pursuing iPhone announcements (typically mid-September to mid-November), arsenic investors hold to gauge the spot of the iPhone cycle," Sacconaghi wrote successful a enactment this week.

In fact, analysts accidental that Apple shares typically execute in-line with the marketplace 1 period aft the reveal, CNBC reported this week. — Kif Leswing

The Apple Store is down, per tradition, until the extremity of the motorboat lawsuit erstwhile it volition travel backmost online with each of Apple's caller products.

-- Ashley Capoot