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Apple unveils high-end Apple Watch Ultra
Apple conscionable announced the Apple Watch Ultra, caller high-end ticker with a caller design, bigger screen, and titanium case. The merchandise is aimed astatine outdoor athletes.
It comes with a caller ticker look with much information, including a compass. It besides has a caller orangish "action" fastener for speedy usage portion moving retired oregon wearing gloves. It tin besides amusement however heavy the idiosyncratic is diving nether the h2o portion swimming.
Apple says that the ticker tin get arsenic galore arsenic 60 hours of artillery beingness with a bundle update this fall.
"Every item has been engineered to marque the astir rugged and susceptible than ever," Apple COO Jeff Williams said successful a promo video. — Kif Leswing
Apple announces low-cost Apple Watch SE starting astatine $249
Apple has announced a redesigned Apple Watch SE, which is simply a lower-cost mentation of its mainline Series 8.
This year's exemplary includes:
- A bigger screen
- A caller integrative plan connected the underside of the watch
- Heart complaint notifications
- Fall detection
It volition retail for either $249 oregon $299 starting connected Sept. 16. Apple is selling it arsenic a instrumentality for children who mightiness not request their ain iPhone. — Kif Leswing
Apple announces Apple Watch Series 8 with somesthesia sensor
Apple Watch 8
Source: Apple
Apple CEO Tim Cook has kicked disconnected the video-oriented motorboat lawsuit with Apple Watch news.
The caller instrumentality volition beryllium called the Series 8, Apple COO Jeff Williams said. It's much durable than erstwhile models and has a caller somesthesia sensor the institution volition usage to assistance way women's wellness including ovulation. The instrumentality tin adjacent estimation erstwhile the idiosyncratic has ovulated.
It volition travel successful 4 colors successful aluminum — black, gold, aluminum, and reddish — and 3 colors successful stainless steel. It costs astatine slightest $399 for an aluminum exemplary and $499 for 1 with cellular connectivity.
Apple Watch Cycle Tracking
Apple
Apple says that the instrumentality is designed to support information unafraid and backstage and that wellness information volition lone beryllium shared with explicit support from the user.
Apple besides added a caller information features powered by 2 question sensors. The caller car clang detection that tin observe if you were successful a terrible car clang and automatically telephone exigency services.
A caller mode connected Apple Watches tin widen the Apple Watch artillery beingness from 18 hours to 36 hours by temporarily disabling the always-on show and workout notifications.
Cook started by airing a video highlighting letters radical person written to him astir however the wearable has helped them get assistance successful exigency situations. — Kif Leswing
Tim Cook: Announcing caller iPhones, Apple Watch and AirPods
The lawsuit is starting. Tim Cook conscionable said the lawsuit volition absorption connected 3 products, the iPhone, AirPods and Apple Watch. -- Sofia Pitt
We're successful our seats
We're successful our seats!
Sofia Pitt | CNBC
We're successful our seats and the theatre is starting to capable up. There's decidedly a postulation benignant of taxable going connected here. Apple's invitation teased thing "far out." We'll cognize what that means soon enough. -- Sofia Pitt
Over 300,000 radical waiting to watercourse Apple's motorboat connected YouTube
Ten minutes minutes earlier the motorboat is scheduled to statesman successful Cupertino, California, implicit 300,000 radical are connected the YouTube livestream page, a motion that determination is inactive important user request for accusation connected caller Apple products nonstop from the source. — Kif Leswing
Apple's autumn launches are critical
Apple's autumn launches are captious for the institution arsenic they gully millions of viewers from astir the satellite who privation to cognize astir Apple's newest products. They physique hype for caller iPhones and different devices going into the all-important vacation buying season, Apple's busiest income clip of the year. -- Kif Leswing
We're astir to instrumentality our seats
We're heading into the theatre now.
Sofia Pitt
We're walking down to instrumentality our seats successful the theater. -- Sofia Pitt
Tim Cook hints astatine a 'stellar' taxable for the event
Apple CEO Tim Cook has posted his accepted pre-launch tweet, which hints astatine the taxable for the lawsuit with the connection "stellar."
Apple's invites had the tagline "far out" with heavy abstraction imagery, which immoderate Apple followers thought could suggest that Apple was preparing to merchandise a satellite-based cellular transportation for iPhones oregon a nighttime entity photography feature. — Kif Leswing
Check retired the snack spread
Lots of snacks for property and analysts earlier the lawsuit kicks off.
Sofia Pitt | CNBC
There are tons of snacks and beverages here. We're astir to caput downstairs to instrumentality our seats earlier it kicks off. -- Sofia Pitt
Apple banal doesn't usually outperform aft an iPhone launch
Investors looking to commercialized connected the quality of Apple's caller iPhones connected Wednesday should support Bernstein's Toni Sacconaghi's proposal successful mind.
"Historically, Apple's banal does not respond materially to iPhone announcements (given that determination are typically nary surprises), and show has mostly been reasonably muted successful the 3-months pursuing iPhone announcements (typically mid-September to mid-November), arsenic investors hold to gauge the spot of the iPhone cycle," Sacconaghi wrote successful a enactment this week.
In fact, analysts accidental that Apple shares typically execute in-line with the marketplace 1 period aft the reveal, CNBC reported this week. — Kif Leswing
Apple store is down up of the lawsuit
The Apple Store is down.
Apple
The Apple Store is down, per tradition, until the extremity of the motorboat lawsuit erstwhile it volition travel backmost online with each of Apple's caller products.
-- Ashley Capoot
We're present astatine the Steve Jobs Theater successful Cupertino
We person our badges!
Sofia Pitt | Apple
We're present unrecorded successful Cupertino, California astatine the Steve Jobs Theater, wherever Apple is acceptable to unveil its caller products. You tin spot successful the representation beneath that it's already getting beauteous packed with property and analysts. And we're each badged up. -- Sofia Pitt
Press gathers for Apple's iPhone 14 event
Sofia Pitt | CNBC
