Time is moving retired to migrate your website from Universal Analytics to Google Analytics 4.

Even though Google has been telling marketers for months to marque the power “as soon arsenic possible“, astir websites astir the satellite ignored the warnings and were inactive utilizing UA arsenic of June 21. That’s a determination galore whitethorn regret starting Saturday greeting erstwhile UA officially sunsets.

On the different broadside of the coin, immoderate brands person followed Google’s guidance and adopted GA4 – but it seems galore marketers aren’t getting on with the caller tool. In fact, immoderate are adjacent starting to look for alternate platforms.

“There are definitely reasons to look elsewhere, depending connected your budgets, depending connected the benignant of tracking that you need,” says Sharon Mostyn, CEO of Mostyn Marketing Group. “The 1 that I’m seeing with a batch of healthcare clients is that Google has said blatantly we are not HIPAA compliant. So that’s a bully crushed to see alternatives.”

It would look that GA4 hasn’t got disconnected to the top commencement – but we privation to perceive your thoughts! Have you made the power yet? Are you not going to bother? Or person you already and perfectly emotion it?

Whether you’re a marketer connected the frontline astatine an agency, in-house oregon moving arsenic a freelancer, fto america know whether you consciousness acceptable for the forced adoption of Google Analytics 4 — and why.

Be bluntly honest. What bash you deliberation of GA4? Do you deliberation this was a bully determination by Google oregon is it going to marque your occupation needfully harder? Are you tempted to look for an alternate level oregon does GA4 tick each your boxes? This is your accidental to person your say!

Submit your answers beneath and we whitethorn see your effect successful a write-up of our canvass results.

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