Conversational commerce level Attentive has launched a caller text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers tin present bargain straight erstwhile successful an SMS speech with a brand.

What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout travel erstwhile they are successful a substance speech with a marque and privation to marque a purchase.

This streamlines the process for brands’ SMS promotions, cutting retired calls to enactment successful the substance that necessitate the lawsuit to leap to a website oregon app to determination up successful the buying process.

Use cases. Brands are capable to usage the text-to-buy solution for aggregate usage cases.

For instance, they tin usage texts to punctual existent customers to repurchase items similar quality products oregon groceries, erstwhile these items are moving low. Customers past tin marque those purchases seamlessly successful the text.

Brands tin besides pass customers astir limited-edition drops oregon caller products with constricted inventory. Additionally, they tin nonstop applicable texts astir purchasing products based connected a customer’s idiosyncratic characteristics oregon acquisition history.

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Why we care. In bid to marque a purchase, customers necessitate convenience (as fewer steps arsenic possible) and assurance successful the outgo method.

Shopify continues to grow its e-commerce scope crossed integer channels, including connected societal media and adjacent OTT. This wider vulnerability makes it a trusted spouse for substance purchases.