Amazon Web Services announced that AWS Entity Resolution, an individuality solution service, is unfastened to wide availability for organizations of each sizes. Partner integrations are besides successful the works with individuality companies LiveRamp and TransUnion, arsenic good arsenic open-source individuality solution Unified ID 2.0.

Best Western Hotels is among the archetypal brands to usage the service.

“We are excited to beryllium 1 of the archetypal customers to trial this caller work and to incorporated AWS Entity Resolution workflows into our Guest Profile process,” said Joseph W. Landucci, manager of exertion absorption astatine Best Western Hotels, successful a release. “AWS Entity Resolution allows america to easy lucifer and nexus these disparate records to make a 360-degree presumption of our customers, enabling america to present a much personalized impermanent acquisition astatine each interaction point, crossed our portfolio of hotels astir the globe.”

How it works. AWS Entity Resolution helps organizations match, nexus and analyse records stored crossed aggregate applications, channels and information stores.

The AWS Entity Resolution lawsuit uses the AWS Management Console to lucifer and de-duplicate records with a flexible and configurable workflow that takes lone minutes to execute.

The idiosyncratic tin acceptable up a rules-based configuration successful the work to get precisely the benignant of matching they’re looking for. For instance, an hose institution tin usage the work to analyse and nexus lawsuit interactions from abstracted sources crossed ticketing, lawsuit support, airdrome lounges and elsewhere. Or a fiscal institution tin forestall fraud by matching transactions crossed a acceptable of recognition cards, debit cards and lawsuit accounts.

Users tin besides acceptable a higher threshold to get nonstop matches, oregon a little threshold to lucifer information crossed broader datasets.

AWS Entity Resolution customers besides person the enactment of utilizing preconfigured instrumentality learning (ML) models to bash the matching and investigation alternatively of configuring the rules for matching connected their own. Using these ML models makes individuality solution easier for organizations who don’t person ample information oregon improvement teams.

Pricing. Organizations utilizing AWS Entity Resolution wage per record, allowing them to acceptable the work to their budget.

Why we care. The caller AWS Entity Resolution work makes it feasible for organizations of each sizes and budgets to resoluteness identities and amended their lawsuit experience.

Soon-to-come integrations with partners similar Unified ID 2.0 volition besides adhd interoperability, making it easier for customers to enrich their records with communal manufacture identifiers. This, successful turn, makes it easier for brands and publishers — oregon immoderate 2 information parties — to enrich their information successful a privacy-compliant mode via cleanable room.

Dig deeper: Amazon announces AWS Clean Rooms